In a remarkable celebration of cultural unity, renowned Indian designer Sawan Gandhi joins forces with Pakistani actress Mahira Khan against the vibrant backdrop of Dubai. Their collaboration, set in a city known as a melting pot of cultures, emphasizes the power of fashion to transcend borders and bring people together.
Building Bridges Through Fashion
Fashion knows no boundaries, and this collaboration between Sawan Gandhi and Mahira Khan exemplifies the fusion of styles from two nations closely linked yet distinct. With Dubai as the canvas for their creative expression, the campaign underscores the universal language of fashion in bridging gaps and celebrating diversity.
Interview with Sawan Gandhi
City Times had the privilege of chatting with Sawan Gandhi about his latest collection and the campaign shot in Dubai. Here are the highlights:
Expanding Presence in the UAE: Sawan Gandhi expresses his intention to establish a presence in the UAE, recognizing its significance as a cultural hub for the South Asian community. With a diverse clientele base and a modern audience eager for innovative designs, the UAE offers exciting opportunities for growth.
Selecting Mahira Khan: Sawan Gandhi explains his choice of Mahira Khan as the brand ambassador, emphasizing her grace, beauty, and ability to embody both traditional and modern elements—qualities that resonate with his label’s aesthetic.
Choosing Dubai as the Location: Dubai’s status as a cultural hub and a melting pot of diverse influences makes it the perfect backdrop for this campaign. Sawan Gandhi highlights the city’s vibrant atmosphere, which complements the cohesive South Asian experience he aimed to create.
Strategies for Cultivating a Dedicated Customer Base: Rather than strategizing creativity, Sawan Gandhi focuses on authenticity and innovation. He believes in the recall value of authenticity and aims to create timeless pieces that resonate with his clientele.
Commitment to Sustainability: Sawan Gandhi’s brand embraces sustainability by designing heirloom pieces meant to be cherished across generations. With minimal wastage and ethical work practices, the brand prioritizes sustainability as a way of life.
Impact of Social Media Influencers: While celebrities and influencers play different roles, Sawan Gandhi emphasizes the importance of personality and authenticity over numbers. Fashion, for him, transcends metrics and connects with individuals on a deeper level.
In a world where fashion often reflects divisions, Sawan Gandhi’s collaboration with Mahira Khan in Dubai serves as a testament to the unifying power of creativity and cultural exchange.
