Dubai foodies, get ready to mark your calendars because the legendary American burger joint In-N-Out Burger is making a much-anticipated return to the UAE—but only for one exclusive day. For fans of this West Coast icon, the news is nothing short of a dream come true. The cult-favorite brand is known for its juicy burgers, fresh ingredients, and secret menu, and now, it’s giving Dubai another taste of its burger magic.
A Pop-Up That’s Too Tasty to Miss
After a few previous surprise appearances in the UAE, In-N-Out Burger is hosting a one-day pop-up that’s sure to draw crowds of burger lovers, nostalgic expats, and curious foodies. The exact location and date are confirmed: Wednesday, April 17th, from 12pm until supplies last, at Tom & Serg in Al Quoz, one of Dubai’s most beloved hipster hangouts.
For those unfamiliar, Tom & Serg is located in Dubai’s artsy industrial district and has built a reputation for quality coffee, global eats, and casual cool vibes—the perfect location to host an American icon like In-N-Out.
📍 Location: Tom & Serg, Al Quoz, Dubai
🕛 Date & Time: April 17, from 12pm until sold out
🔗 www.tomandserg.com
What’s on the Menu?
In true In-N-Out fashion, the menu will be short, simple, and packed with flavor. Expect the classics like:
- Double-Double: Two all-beef patties with cheese, lettuce, tomato, and In-N-Out’s famous sauce.
- Animal Style: A not-so-secret option where the burger is topped with grilled onions, extra spread, and mustard-fried patties.
- Fresh-cut Fries: Crisp, golden, and made on the spot.
The focus is on freshness—no microwaves, no freezers, and everything made to order, just as the brand has done since 1948.
With previous pop-ups in London, Sydney, and even in Dubai back in 2015 and 2019 causing queues around the block, this return is expected to be just as chaotic, exciting, and delicious.
Why Everyone’s Talking About It
In-N-Out is more than just a fast-food brand—it’s a lifestyle, a tradition, and for many, a childhood memory. With limited locations (mostly on the U.S. West Coast), the brand is often talked about in the same breath as fine dining, thanks to its cult following, family-run operations, and commitment to quality.
Fans in Dubai have long called for a permanent outlet, but for now, this one-day event is the only chance to satisfy those cravings. Google Trends shows a clear spike in searches for “In-N-Out Dubai” and “In-N-Out burger pop-up,” proving just how much anticipation is building across the city.
A Taste of California Sunshine in Dubai
Beyond the food, what makes this event special is the emotion and nostalgia it evokes. For Americans living in Dubai or frequent travelers to the U.S., In-N-Out is a reminder of home. For locals and residents who’ve only heard the hype, it’s a chance to see what the buzz is all about.
Expect lines, excitement, Instagram stories, and plenty of burger selfies—this is one of those rare food moments that captures the entire city’s attention.
Plan Ahead—It Will Sell Out
The pop-up will run only until supplies last, and if previous events are any indication, that won’t be long. In past events, people started lining up hours in advance just to grab a bite before the grills shut down.
If you’re planning to go, get there early, bring your appetite, and maybe even some patience. The wait will be worth it.
Could This Hint at a Permanent Location?
Every time In-N-Out makes a pop-up appearance abroad, the question follows: Are they testing the market for something more long-term?
While there’s no official word from the brand, fans are hopeful that these pop-ups signal interest in international expansion. For now, the company remains tight-lipped and loyal to its slow-growth philosophy, prioritizing quality over quantity.
Still, Dubai’s strong food culture and international crowd make it a prime candidate for a potential permanent In-N-Out location in the future. And judging by the buzz already circulating online, the demand is clearly there.
Final Thoughts: It’s More Than Just a Burger
The return of In-N-Out to Dubai, even for a single day, shows just how powerful food memories can be. In a city that’s always craving the next big thing, sometimes what people want most is something simple, familiar, and done incredibly well.
So if you’ve never had an In-N-Out burger, or you’re a die-hard fan who’s been waiting years for another bite—this is your moment. Set your alarms, grab your friends, and head to Al Quoz this Wednesday.
Because when it’s gone, it’s really gone.
📍 www.tomandserg.com
🔗 www.in-n-out.com
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