In the fast moving world of UAE real estate, one name has quietly but steadily begun to shine. Imad Huda is rising fast as a performance marketing expert, but his journey is far from the usual success story. It is a story of slow growth, tough beginnings, and strong self belief. Today, Imad is known for managing more than 50 million dollars in advertising spend, helping sell a project worth over AED 200 million, and building a personal brand across multiple social platforms. But the real inspiration comes from how he reached this point.
Early Career When Coding Felt Like a Dead End
Imad Huda started working in 2014 while still in university. Like many young people entering the tech world, he began as a WordPress developer and later moved into front end development. But instead of progressing easily, he struggled more than others around him.
While his classmates took two hours to code a page, Imad needed eight or nine hours. No matter how hard he tried, coding did not feel natural. He found it difficult to understand and apply. This caused frustration and self doubt.
Instead of giving up on his entire career, he looked within and asked himself what he was really good at. He discovered that while coding was not his strength, he was strong in English communication, creativity, writing, and understanding people. This was the moment that pushed him to change direction.
Finding His Strength The World of Marketing
Imad Huda shifted into content writing, which eventually led him to SEO and then to digital marketing. This became the turning point of his life. Marketing gave him something coding never did. It allowed him to express creativity, understand human psychology, test strategies, communicate ideas, and drive sales.
Very quickly, marketing became his passion. He found himself learning continuously, experimenting constantly, and enjoying the process deeply. Over the next ten years, he devoted himself fully to digital marketing and kept expanding his skills across different platforms and tools.
Imad says marketing is not just a job for him. It is something he genuinely enjoys, and that passion reflects clearly in every project he handles.
Entering UAE Real Estate A Market of High Stakes
Around four years ago, Imad Huda entered the field of UAE real estate performance marketing. This is a demanding industry where competition is intense and results speak louder than anything else. Real estate campaigns require deep attention, accurate strategy, and fast decision making. Every ad matters and every lead counts.
The UAE property market is one of the busiest and most competitive in the world. Hundreds of agencies and developers run campaigns daily. To stand out, a marketer needs more than budget. He needs creativity, strong analysis, and a clear understanding of buyer behavior. Imad brought all of these qualities into his work.
Over the years, he has managed more than 50 million dollars in advertising spend on platforms such as Google, Meta, TikTok, and YouTube. This level of responsibility is given only to someone who has proven himself through results and reliability.
The AED 200 Million Project That Changed Everything
While working at a digital marketing agency in the UAE, Imad Huda received a rare opportunity. He was given full responsibility for marketing an off plan residential project. This meant he was handling everything including planning, budgeting, generating leads, creating campaigns, and optimizing the entire process.
It was a huge responsibility because the success of a full project depended on his work. Imad accepted the challenge and delivered exceptional results. The entire project worth more than AED 200 million was sold through leads generated by his campaigns.
For many marketers, such an achievement is the highlight of their career. For Imad, it became a sign that he was on the right path. It proved that changing careers was the right choice and that his hard work had paid off.
Building His Personal Brand Sharing Knowledge in Three Languages
Alongside his professional work, Imad Huda is building a strong personal brand. He creates content on Instagram, YouTube, LinkedIn, and TikTok. He shares real insights about performance marketing in Urdu, English, and Arabic. This helps him connect with a wide audience including young marketers, real estate agents, and entrepreneurs.
Growing organically is not easy, but Imad’s content started gaining traction because it is simple, real, and based on true experience. Reaching one thousand followers on Instagram and one thousand views on YouTube meant a lot because these numbers came without paid promotion. They came from value based content and consistent effort.
Imad’s long term vision is to inspire people by showing his journey, his challenges, his achievements, and his learning. He wants to become one of the most recognized performance marketers in the UAE.
Mindset and Philosophy The Secret Behind His Growth
Imad’s growth comes from staying focused, learning continuously, and keeping a long term view of success. He believes that consistency matters more than talent, and that progress comes from showing up every day with intent. Instead of getting distracted by pressure or comparison, he stays committed to improving his craft and delivering results.
This practical mindset kept him steady during difficult times and helped him build a reputation based on reliability and skill.
Invest in Yourself Imad’s Message to Young Professionals
If Imad could give one message to young people, it would be this. Invest in yourself. He strongly believes that the best project any person can work on is themselves. He encourages everyone to improve communication skills, build real knowledge, take courses, practice daily, and stay away from negativity.
According to him, self development brings the highest return in the long run. It builds confidence, clarity, and opportunity.
Where Imad Stands Today
Today, Imad Huda works as a Digital Marketing Manager in a fast growing real estate agency in the UAE. With the market expanding rapidly, performance marketers are becoming more important than ever. Imad aims to become one of the most known and respected names in the industry.
His journey shows that success does not require perfection. It requires patience, honesty with yourself, and the courage to follow your strengths. From a struggling developer to a rising performance marketer, his story proves that anyone can grow when they stay committed to their path.
Do follow him on Instagram
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