Hussam Alrimawi: Redefining Saudi Fashion & Lifestyle
In a rapidly modernizing Saudi Arabia, where culture meets global luxury, Hussam Alrimawi — known online as @vip_huss — stands out as one of the region’s most influential fashion and lifestyle creators. Based in Riyadh with close ties to Dubai, Hussam has redefined what it means to merge tradition with modernity, using storytelling, aesthetic curation, and real-world influence to connect with hundreds of thousands across the Gulf and beyond.
Ambassador with a Mission
Since April 2024, Hussam has proudly served as the first Saudi ambassador for The Giving Movement, a UAE-born fashion label celebrated for its sustainable, modest, and charitable mission. His role is more than promotional — it reflects his values: purpose-driven fashion, social good, and authenticity you can utilize his activated discount code on the giving movement website and applications on: HUSS.
He’s also officially licensed by Saudi Arabia’s General Commission for Audiovisual Media (GCAM) (موثوق 735874). one of the few certified content creators at his level in the Kingdom.
Seen & Celebrated Across Screens
Hussam’s presence has extended from Instagram to television, where he’s been recognized as a rising voice in Saudi fashion and cultural storytelling:
- 🎬 Featured guest and style judge on MBC’s Studio Styli (Season 2, Episode 1)
- 🐪 Interviewed on Studio SBC for his camel-inspired Saudi Cup outfit — a creative blend of heritage and modernity
- 🌹 Appeared on ET Bel Arabi at the L’Oréal Women of Worth Awards in Riyadh (June 2023)
- 👗 Interviewed again at SHEIN’s first Saudi fashion show (Nov 2023) about the intersection of art and fashion
Each of these platforms has showcased not only his style but his voice — and his commitment to elevating Saudi creative culture.
Signature Collaborations
Hussam has collaborated with top-tier global and regional brands in campaigns that reflect both his eye for style and his influence on lifestyle trends:
- ⚡ Tesla Motors – Covered the official Tesla launch in Saudi Arabia, creating stylish, futuristic content.
- 🌹 Jo Malone London – Promoted the Taif Rose Cologne Intense, celebrating the fragrance of Saudi heritage.
- 🏁 W Abu Dhabi – Marriott Bonvoy – Featured in a luxury travel experience during the F1 weekend in Yas Marina.
- 💙 SHEIN Autism Awareness Event – Participated in a charitable initiative supporting children with autism.
- 📚 Gucci & Assouline – Attended the Riyadh book launch of The Art of Silk, promoting fashion as art.
- 🛍️ Mango – Helped launch the brand’s first menswear section at Nakheel Mall in Riyadh.
These partnerships don’t just reflect reach — they reflect trust. Brands recognize Hussam as someone who elevates their message through authentic, curated storytelling.
A Face of Saudi Cultural Pride
Beyond brand work, Hussam is a proud cultural representative. On Saudi National Day, Founding Day, and during Saudi Cup 2025, he consistently showcases his own takes on traditional dress — whether it’s a modernized bisht, a camel-inspired outfit, or an elegant thobe restyled with a fresh silhouette.
His looks often carry deeper meaning, and he breaks them down for his audience in vlogs and stories, helping younger Saudis see their heritage in a fashionable, modern light.
Bringing Saudi Elegance Abroad
In early 2025, Hussam took his influence global — traveling to the United States for the first time to attend CES 2025 in Las Vegas. Sent by the Saudi Embassy, he vlogged his way through the world’s biggest tech exhibition, offering followers a stylish, culturally rooted experience of the future of innovation.
He’s also attended the prestigious Red Sea International Film Festival, walking the red carpet among global celebrities and representing Saudi elegance at one of the region’s top cultural events.
Fashion, Lifestyle & Storytelling
While many influencers focus on one niche, Hussam seamlessly weaves together fashion, lifestyle, culture, travel, and wellness. His Instagram is a moodboard of curated luxury and grounded authenticity — from skincare routines and city tours to behind-the-scenes content at fashion shows and interviews.
Why He Matters
He uses Threads, TikTok, and Instagram Reels to open up with his audience, showing the real-life moments behind the glam — all while remaining stylish, warm, and proudly Saudi.
Hussam Alrimawi isn’t just influencing style — he’s influencing how Saudi Arabia sees itself. Through every brand collaboration, fashion week feature, National Day post, or cultural interview, he reminds his audience that being fashionable doesn’t mean forgetting where you come from.
He’s modern. He’s visionary. And he’s deeply rooted.
Hussam Alrimawi is not just redefining Saudi fashion — he’s reshaping Saudi lifestyle.
Conclusion
Hussam Alrimawi’s ascent in the realm of fashion and lifestyle content creation epitomizes the fusion of tradition and innovation. His journey reflects the dynamic spirit of Saudi Arabia’s youth, eager to make their mark while honouring their roots. As he continues to evolve and inspire, Hussam stands as a testament to the trans formative power of authenticity, passion, and perseverance in the digital era. Do follow him on Instagram.
