Huria Alazzeh’s career trajectory is a testament to the power of following one’s passion, even when the path is unconventional. Starting as an electrical engineer, she transitioned into the media and communication industry, Her story is one of resilience, self-discovery, and the relentless pursuit of purpose.
A Serendipitous Start in Storytelling
At the age of 13, in her native Palestine, Huria penned an article for a local newspaper. This unexpected opportunity ignited a latent passion for storytelling within her. Reflecting on this experience, she shares, “It happened completely by coincidence—I wasn’t aiming for a career in media at the time… But looking back, that experience lit a quiet spark in me.” This early encounter with journalism planted the seeds for her future endeavors in media and communication.
Navigating the Crossroads: Engineering to Media
Despite her burgeoning interest in storytelling, Huria pursued a degree in electrical engineering and dedicated five years to the field. While she gained invaluable experience, an inner voice continually nudged her toward her true calling. “I’ve always known I had a deep love for writing and storytelling—especially stories about people, life, and the connections that shape us,” she reflects. This internal dialogue eventually led her to make a pivotal career shift. Embracing the opportunities presented by the UAE’s dynamic media landscape, Huria embarked on a journey that aligned more closely with her passions.
Making an Impact Through Purpose-Driven Campaigns
Throughout her media career, Huria has been at the forefront of campaigns that resonate deeply with societal needs. Notably, she played a significant role in initiatives during the COVID-19 crisis, organ donation awareness, and combating human trafficking. These projects were more than professional assignments; they were missions that touched lives and fostered community well-being. “Being part of something that helped educate, support, and even protect people during vulnerable times has left a lasting mark on me,” she states, underscoring the profound impact of media when driven by empathy and purpose.
Overcoming Challenges in a Saturated Field
Transitioning from engineering to media was not without its hurdles. Entering a saturated domain as a female engineer posed challenges in establishing a distinct presence. However, Huria’s determination and focus enabled her to carve out a niche and make a meaningful impact. Her journey exemplifies the importance of perseverance and staying true to one’s aspirations, even when the odds seem daunting.
Current Endeavors and Aspirations
Huria is instrumental in crafting strategies, creating compelling content, and elevating clients’ portfolios through integrated approaches encompassing PR, social media, creative production, outdoor advertising, digital media, and events. This multifaceted role aligns seamlessly with her career goals, allowing her to leverage her diverse skill set to drive impactful campaigns.
Maintaining Positivity Amidst Challenges
Facing setbacks is an inevitable part of any career. For Huria, faith and personal reflection serve as anchors during turbulent times. She emphasizes the importance of “some me time with God and prayer” to stay motivated and positive. This spiritual grounding provides her with the resilience needed to navigate the complexities of her profession.
Lessons from a Non-Linear Career Path
While Huria doesn’t pinpoint a singular major setback, she acknowledges that shifting from engineering to television and then to communications required time and focus. This non-linear path taught her the value of adaptability and the importance of embracing change as a catalyst for growth.
Evolving Definition of Success
For Huria, success is a dynamic concept. She believes in continuous self-improvement, stating, “Today I am better than my yesterday self.” This philosophy underscores her commitment to personal and professional development, viewing each day as an opportunity to learn and evolve.
Words of Wisdom to Her Younger Self
Reflecting on her journey, Huria would advise her younger self to “take it easy, everything will pass, and don’t get used to stress.” This counsel highlights the importance of maintaining perspective, managing stress, and understanding that challenges are transient.
Inspiring Future Generations
While Huria chooses not to focus on how she wants to be remembered, her journey serves as an inspiration to many. Her story encourages individuals to pursue their passions relentlessly, embrace change, and remain steadfast in the face of challenges.
Conclusion
Huria Alazzeh’s career is a compelling narrative of following one’s passion against conventional expectations. Her transition from engineering to media, coupled with her impactful work in communication campaigns, exemplifies the profound impact of aligning one’s career with personal passions. Her journey serves as a beacon for those contemplating a career change, illustrating that with determination and authenticity, it is possible to forge a fulfilling and impactful professional path. Do connect on Linkedin.
Also read: Storms and Strong Winds Ahead! UAE Residents Urged to Stay Safe
