Huge Win: Amazon Prime Day Extended in UAE and Saudi Arabia

Amazon has officially extended its annual Prime Day sale in the UAE and Saudi Arabia, citing a major shift towards thoughtful shopping among consumers. According to the company’s regional chief, the decision comes as a response to evolving consumer behavior and increased demand for smarter, more intentional purchases.

With shoppers taking more time to evaluate value, compare products, and make considered decisions, Amazon has chosen to prolong the Prime Day extravaganza, offering extra time and bigger opportunities for both customers and sellers. This article dives into the reasons behind the Amazon Prime Day UAE Saudi extension, how it reflects changing shopping habits, and what it means for the future of retail in the region.

Why Amazon Extended Prime Day in UAE and Saudi Arabia

A Regional Trend: Mindful Spending Over Impulse Buying

Amazon’s regional leadership has observed that consumers in UAE and Saudi Arabia are no longer just racing for discounts. Instead, they’re showing more thoughtful shopping behavior, where price is only part of the equation. Value, product quality, reviews, and sustainability now matter more than ever.

Shoppers are:

• Taking time to compare across sellers and platforms
• Reading reviews before hitting buy
• Prioritizing long-term use over quick purchases
• Balancing luxury with practicality

In response, Amazon decided to extend Prime Day deals to accommodate these patterns, allowing customers to make informed decisions without the pressure of limited-time offers.

Prime Day Performance in the Gulf Region

Record Engagement, Even Before Extension

Amazon Prime Day is one of the most anticipated online sales events globally. In 2025, early trends showed a sharp spike in traffic and cart activity across the Middle East, particularly in the UAE and Saudi Arabia.

Key highlights:

• Electronics, home appliances, smartphones, and fashion remained top categories
• Amazon saw record engagement on Day 1 with a 40 percent increase in product page visits
• Cart saves (products added but not yet bought) hit an all-time high, suggesting careful evaluation
• Review views and product comparison clicks jumped 55 percent year on year

All these signs pointed toward a population that was eager to spend but in a more conscious and strategic way.

Insights from Amazon’s Regional Chief

In an exclusive statement, Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa (MENA), confirmed that customer behavior was central to the Prime Day extension.

“We’re seeing a more mindful customer, someone who’s not just looking for the biggest discount, but the right product at the right value. Extending Prime Day was the natural step to honor this shift and support a more satisfying shopping experience,” said Mouchawar.

He also emphasized Amazon’s commitment to local consumers:

• Supporting Arabic-language listings and customer service
• Enhancing delivery speeds in the region
• Expanding local seller participation in Prime Day

A Bigger Picture: What This Means for Retail in the GCC

The Amazon Prime Day UAE Saudi extension is more than just extra shopping time. It signals a broader shift in consumer expectations and eCommerce evolution in the GCC region.

The Rise of the Informed Shopper

Buyers in the Middle East are becoming:

• Tech savvy
• Research oriented
• Price aware, but not price obsessed

They want value, sustainability, and post-purchase support. The days of blindly clicking the buy now button are fading.

The Response: Brands Must Evolve

Retailers, both on and off Amazon, must now:

• Offer clear, honest product listings
• Maintain competitive but transparent pricing
• Invest in customer education and Q and A
• Leverage influencers and reviews for credibility

Logistics and Delivery: Faster, Smarter, Better

Amazon also extended Prime Day to better handle demand and meet delivery expectations. More thoughtful shopping leads to more predictable order patterns, making it easier for the company to optimize delivery routes and reduce delays.

Improvements during Prime Day included:

• Increased fleet size in UAE and KSA
• Expanded warehouse operations and faster last-mile fulfillment
• Improved customer service touchpoints, including AI-powered chat in Arabic and English

The result is a smoother experience that complements thoughtful shopping with reliable delivery.

Deals That Cater to Conscious Consumers

Rather than cutting prices across every category, Amazon tailored its extended Prime Day deals in the UAE and Saudi to include:

• Bundle offers that promote long-term use such as home office kits
• Eco-conscious products including reusable home goods and energy-saving devices
• Buy now pay later options with flexible payments
• Localized flash deals based on trending searches in the region

This type of targeted promotion supports more meaningful purchases and boosts customer satisfaction.

Understanding Thoughtful Shopping Behavior

What exactly is thoughtful shopping, and why is it growing?

Thoughtful Shopping Includes:

• Pre-purchase research
• Long-term benefit analysis
• Avoidance of unnecessary items
• Prioritization of brand values including sustainability and ethics
• Loyalty-based decisions that favor brand trust over price

In short, consumers are shopping with their hearts and minds, not just their wallets.

Amazon’s adaptation to this shift helps build long-term brand loyalty, turning one-time shoppers into lifelong customers.

What the Numbers Say

Here’s a data snapshot comparing Prime Day 2024 versus 2025 in UAE and Saudi:

This data underscores the evolution of more purposeful shopping, with buyers spending more time, money, and care per transaction.

What Shoppers Are Saying

Customer reactions on social media reflect appreciation for the extended sales window:

“I finally had time to compare prices and reviews without feeling rushed. Thanks, Amazon”
— Sara M., Dubai

“Got what I needed for my new apartment, with zero regrets. Well done”
— Omar K., Riyadh

“Extended Prime Day helped me budget better across categories”
— Noura H., Jeddah

These testimonials confirm that the extension wasn’t just a commercial strategy. It genuinely improved the consumer experience.

What’s Next for Amazon in the Middle East

The successful extension of Prime Day in UAE and Saudi Arabia might pave the way for:

• Longer seasonal sales such as White Friday and Ramadan specials
• Expansion into other GCC countries
• Greater focus on customer education content
• More curated deals and AI-driven product suggestions

Amazon is expected to keep evolving its Middle East strategy around localized needs and global standards.

Final Thoughts: A New Chapter for Smart Shopping

The Amazon Prime Day UAE Saudi extension reflects a maturing digital shopping landscape. Consumers are no longer dazzled by quick discounts. They are now more informed, intentional, and invested in getting true value.

Amazon’s move to extend the sale shows a deep understanding of this new consumer mindset. It is not just about selling more. It is about selling better. As shoppers grow more mindful, businesses that listen and adapt will thrive.

For now, Prime members in UAE and Saudi Arabia have more time to grab the best deals, with less stress and more confidence. And that is a win for everyone.

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Prabhat Dewangan