Sarab’s Journey from Everyday Life to Influencer Stardom
Sarab is a Dubai-based lifestyle creator whose journey stands out for its authenticity, creative depth, and cultural sensitivity. More than an influencer, she is a storyteller shaped by real experiences, personal struggles, and artistic ambition. Through her platforms, Sarab shares beauty, lifestyle, fashion, and creative expression in a way that resonates deeply with her audience, building a space rooted in honesty, connection, and inspiration.
Her content reflects a life lived intentionally. Rather than presenting a curated image of perfection, Sarab brings her audience into moments of growth, reflection, and creativity. This approach has helped her build not just a following, but a genuine community that connects with her as a person, not just a public figure.
Early Passion, Education, and Creative Foundations
From a young age, Sarab was drawn to media, performance, and storytelling. This passion led her to pursue a degree in Mass Communication with a focus on Radio and Television from Ajman University, an academic foundation that continues to influence her content creation, narrative structure, and on-camera presence.
Her formal education gave her a strong understanding of media production, scripting, presentation, and audience engagement. These skills later became central to her work across digital platforms, brand collaborations, and professional media projects.
Building a Community Through Real Stories
One of the defining aspects of Sarab’s journey is her commitment to community over visibility. Early in her social media path, one of her biggest challenges was not immediately knowing which content direction to follow. Fame was never her goal. As an only child, Sarab longed to create a space where people could feel understood, connected, and united through shared interests and conversations.
This philosophy continues to shape her work today. Her platforms function as a safe, creative space often described by her followers as a “planet for girlies,” where beauty, lifestyle, advice, creativity, and emotional expression coexist. Through vulnerability and consistency, Sarab has built trust with her audience and cultivated a loyal, engaged community.
Major Career Milestones and Global Brand Collaborations
Sarab’s career includes significant milestones that reflect both her talent and professional credibility. At the age of 23, she became the Face of Bourjois, marking one of her earliest major achievements in the beauty industry. At 24, she was appointed Ambassador for Sephora Middle East, a role that placed her among respected creators in the regional beauty space.
Beyond these titles, Sarab has collaborated with several global brands including Kérastase, L’Oréal, and Victoria’s Secret Pink, among others. Each collaboration reflects her ability to align brand messaging with authenticity, creativity, and storytelling rather than surface-level promotion.
Media, Voice, and Cultural Storytelling
In addition to content creation, Sarab is also a voiceover artist and dubbing performer. One of the most meaningful projects in her career was collaborating with Spacetoon during its 25th anniversary, a milestone that held both personal and professional significance for her, given her long-standing connection to creative and animated worlds.
She has also played a key role in large-scale media platforms. Sarab officially wrote and presented a video for the 1 Billion Summit, a project that went viral and marked her first official feature on such a major international platform. This experience represented a turning point, validating her ability to merge scripting, performance, and storytelling at a global level.
Cultural Identity and Perspective
Sarab’s identity plays a central role in her work. Being Palestinian and Jordanian has shaped her worldview, storytelling approach, and cultural sensitivity. This background allows her to connect naturally with diverse audiences across the Middle East and beyond, and it informs the emotional depth present in her content.
Previously, Sarab managed the Emirates Loves Jordan page, where she focused on cultural storytelling, interviews with public figures and influencers, and content that celebrated the emotional and cultural ties between the UAE and Jordan. While this role is now part of her past journey, it remains an important chapter that strengthened her voice as a cultural communicator.
Creativity, Vision, and Long-Term Aspirations
Today, Sarab’s platforms reflect a blend of beauty, lifestyle, fashion, and creative performance. Her content includes voiceover work, singing, themed makeup concepts such as Disney Princess-inspired looks, and cartoon-related creative projects. These are not trends for her, but expressions of a long-term aspiration to one day be part of creative worlds like Disney or Spacetoon.
Her vision is clear: to inspire through creativity, honesty, and emotional connection. Every piece of content she shares is guided by intention, whether it is to uplift, entertain, or help someone feel less alone.
Looking Ahead
Sarab’s journey is still unfolding. What makes her story compelling is not just her achievements, but the clarity of purpose behind them. She continues to grow as a creator, performer, and storyteller, guided by community, culture, and creativity.
Her path serves as a reminder that influence built on authenticity lasts longer than trends. Through resilience, artistic passion, and a deep respect for storytelling, Sarab continues to inspire a generation that values meaning over metrics.
Do follow her on Instagram.
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