The American Dream Meets the Dubai Dream
Growing up, Mohamad Issa believed in the American Dream—the notion that hard work and determination could transform any circumstance. But as his journey unfolded, Dubai became his version of that dream. It wasn’t about selling; it was about negotiating, creating real value through business and investments. His mindset, rooted in aspiration and resilience, laid the groundwork for a career defined by relentless pursuit and unwavering belief in himself.
The Early Journey: From Home to Dubai
In 2015, Issa left the comfort of his home country and stepped into the vibrant, competitive world of Dubai. Joining one of the city’s leading developers, he refined his skills, fuelled his resilience, and cultivated a long-term vision for success. The challenges and lessons learned during those early years were instrumental—every hardship becoming a stepping stone toward something greater.
Million-Dollar Milestones: Sales & Yieldhaus
Fast-forward: Issa crossed AED 2 billion in personal sales—a staggering achievement in Dubai’s high-stakes real estate arena. But he didn’t stop there. Launching his own brokerage, Yieldhaus Real Estate L.L.C., marked a pivotal moment. Officially incorporated mid-July 2025, Yieldhaus has already secured exclusive listings worth AED 3 billion—an extraordinary feat in under a year.
Dual Power Play: VP & Founder
Today, Issa wears two hats. He is Vice President of Sales at a top European developer in Dubai, instrumental in shaping the transformation of the World Islands. At the same time, he is the founder of Yieldhaus, which launched operations on September 1, 2025. These parallel roles reflect not only his entrepreneurial drive but also his strategic blend of corporate leadership and independent vision.
Integrity as a Value Proposition
Over the years, Issa learned the most essential lesson of all: always be transparent and honest. In real estate—an industry built on trust—his genuine connections with colleagues and investors have become the bedrock of his success. Transparency isn’t just ethical—it’s business. Trust breeds loyalty, and loyalty fuels growth.
Lifestyle & Legacy: The Dubai Dream in Action
From humble beginnings and zero financial aid, Issa forged his path through unwavering belief in himself. Now, amidst exclusive listings and boardroom deals, he hopes to be remembered for more than just numbers. He wants a legacy defined by integrity, innovation, and trust—a legacy that elevates standards, nurtures relationships, and inspires others to dream bigger.
No Regrets, Just Lessons
If you ask Issa, he wouldn’t change a thing—or offer advice to his younger self. Every struggle, every setback, every long night laid the foundation for where he stands today and the future he’s building for tomorrow.
Spotlight on the Dubai Real Estate Boom
Issa’s rise coincides with one of the most exciting eras in Dubai’s property market:
- The emirate continues to deliver robust residential sales, exceeding AED 120 billion in Q1 2025—an 18% jump versus Q2 2024.
- Prices remain resilient: Residential values are up by about 5.6% year-over-year. Villas gained an even stronger 7.9%, reflecting scarcity in prime markets.
- Investor demand remains high: Over 58% of all residential transactions in Q2 2025 were conducted by foreign buyer especially from India, Russia, the UK, China, and Germany.
The Dubai real estate market is always full of surprises—its ability to recover quickly and attract fresh demand continues to stabilize growth and sustain investor confidence.
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