Early Life and Aspirations
Maya Mattar’s journey began in a quaint coastal village in Lebanon. Growing up, she harbored dreams that extended beyond the horizons of her immediate surroundings. Her early experiences instilled in her a deep appreciation for human connections and the nuances of interpersonal interactions. These formative years laid the foundation for her future endeavors in customer experience (CX) and service excellence.
Professional Evolution in Dubai

Relocating to Dubai marked a pivotal chapter in Maya’s life. The city’s dynamic and multicultural environment presented both challenges and opportunities. Undeterred, Maya immersed herself in the corporate landscape, steadily ascending the professional ladder. Her dedication and innovative approach to customer service did not go unnoticed, earning her roles of increasing responsibility and influence.
Championing Service Excellence
Maya’s passion for elevating service standards culminated in the creation of the “Service Excellence” program. This initiative is designed to help organizations deliver outstanding service that exceeds customer expectations. Through a combination of training, coaching, and mystery shopping, participants gain the skills and knowledge needed to provide exceptional customer experiences, build customer loyalty, and increase revenue.
Authorship and Thought Leadership
In March 2022, Maya authored “Lasting Impressions: The Framework for Consistent Service Excellence.” The book offers industry insights, real-life case studies, and proven strategies to help readers create a culture of service excellence. It emphasizes that while first impressions are important, it’s the lasting impression made through consistent service that truly matters. The book has been recognized as an Amazon #1 Bestseller, underscoring its impact in the field.
Coaching and Mentorship
Beyond her corporate achievements, Maya is deeply committed to personal development. As a certified Positive Psychology Coach accredited by the European Mentoring and Coaching Council (EMCC), she has guided numerous individuals towards realizing their potential. Her coaching philosophy centers on the belief that by changing one’s perspective, one can change their actions and, consequently, their outcomes.
Podcasting: Sharing Knowledge and Experiences
Expanding her reach, Maya launched the “Lasting Impressions Podcast.” Through this platform, she engages with industry experts, thought leaders, and everyday individuals to discuss topics ranging from customer experience to personal growth. The podcast serves as a testament to her dedication to continuous learning and sharing knowledge with a broader audience.
Overcoming Challenges
Maya’s path has not been devoid of obstacles. Transitioning to a new country, navigating cultural differences, and establishing oneself in a competitive market required resilience and adaptability. Maya’s ability to transform challenges into opportunities has been a defining aspect of her journey, inspiring many who face similar circumstances.
Current Endeavors and Vision
Today, Maya continues to lead “Lasting Impressions by Maya,” focusing on elevating service standards across industries. Her vision is to embed a culture of service excellence in organizations’ DNA, ensuring that exceptional customer experiences become the norm rather than the exception. Through her various initiatives, she remains committed to making a positive impact in the realm of customer experience.
Engaging with Maya
For those interested in delving deeper into Maya’s work or seeking guidance in service excellence, her official website offers a wealth of resources, including information about her book, coaching programs, and podcast episodes. Additionally, her active presence on social media platforms provides insights into her latest projects and thoughts on industry trends.
Conclusion
Maya Mattar’s journey from a small village in Lebanon to becoming a recognized authority in customer experience and service excellence is a narrative of determination, passion, and continuous growth. Her story serves as an inspiration, demonstrating that with vision and perseverance, one can create lasting impressions that resonate far and wide. Do follow her on Instagram.
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