Marcelo Tomassini is redefining how businesses and influencers connect in the rapidly evolving crypto space. As the founder of Crypto KOLlabs, a marketing agency specializing in cryptocurrency, Marcelo’s approach is a unique blend of empathy, strategy, and innovation. He doesn’t just see numbers or transactions—he sees people’s aspirations and the relationships that drive success.
From Finance to Crypto: A Shift in Perspective
Marcelo’s journey began in the world of traditional finance, a field where the focus is often solely on numbers and profits. But early in his career, he had a moment of clarity that changed everything. “I realized that focusing solely on numbers overlooked the human element behind each transaction,” Marcelo recalls. This realization led him to step away from the rigid structures of finance and focus on something more meaningful—helping people achieve success in a way that resonates with their values.
This shift in perspective ultimately resulted in the creation of Crypto KOLlabs. Marcelo’s vision for the agency was simple: to merge empathy with strategy. By doing so, he believed they could help Key Opinion Leaders (KOLs) and businesses not only achieve financial success but also build meaningful, long-lasting relationships in the crypto industry.
Why the Crypto Space?
The crypto industry is known for its potential to revolutionize traditional systems, but for Marcelo, it represented something even more. “The crypto industry intrigued me because it merges technological innovation with the potential for meaningful social transformation,” he says. Marcelo quickly saw that his agency could play a crucial role in shaping this transformation.
At Crypto KOLlabs, Marcelo and his team help KOLs and businesses identify opportunities that align with their goals. It’s not just about providing marketing solutions—it’s about understanding the deeper motivations behind each project and crafting strategies that resonate with communities. This human-centered approach has been pivotal to the success of both Marcelo’s career and his clients.
Building a Team That Shares a Vision
For Marcelo, one of his greatest achievements has been assembling a team that shares his vision. “Our growth reflects the strength of relationships built on trust,” Marcelo explains. At Crypto KOLlabs, success isn’t measured solely by business metrics but by the lasting, positive impact they have on the lives of their clients and partners.
The agency’s ability to foster trust and build relationships has led to impactful outcomes for their clients. Marcelo is proud of the fact that Crypto KOLlabs has become known not just for its marketing expertise, but for the way it consistently delivers value that goes beyond transactions.
A Career Rooted in Connection
Marcelo didn’t begin his journey in crypto marketing. His early career in sales taught him a fundamental lesson about the importance of building genuine connections. “The toughest realization was that technical expertise alone wasn’t enough—it required truly understanding people’s motivations,” he recalls. This insight became the cornerstone of his work philosophy and is what distinguishes Crypto KOLlabs from other agencies in the crypto space.
“Crypto KOLlabs is uniquely positioned as the only crypto marketing agency that not only streamlines every aspect of the collaboration process for KOLs but also integrates a model designed to actively contribute to their growth. This approach simplifies KOLs’ workflows while fostering their development and success in the crypto market,” Marcelo explains.
Today, Marcelo’s focus is on aligning strategies with core values. A campaign’s effectiveness is no longer sufficient—it also needs to be meaningful. This emphasis on authenticity drives the agency’s success and keeps clients returning.
Expanding the Reach of Crypto KOLlabs
Marcelo is now focused on scaling the global presence of Crypto KOLlabs. The agency is rolling out new initiatives to help KOLs and businesses extend their influence in the crypto space, with a key focus on sustainable growth. “Our strategies are crafted to strengthen the bond between brands and their communities,” Marcelo notes.
This global expansion aligns with Marcelo’s broader vision of building an agency that delivers long-lasting, positive change across the crypto industry. “The lack of comprehensive support and the absence of incentive systems aligned with collaboration success were the gaps that inspired the creation of Crypto KOLlabs. We recognized an opportunity: to take the strengths of existing collaboration models and eliminate their weaknesses —a shift that not only transforms the dynamics of crypto partnerships but also maximizes the value and outcomes of every collaboration. Redefining these partnerships has become our core value proposition, and we are fully dedicated to driving this forward globally,” Marcelo emphasizes.
For him, it’s not just about helping businesses grow—it’s about fostering a more human-centered industry where relationships are just as important as results.
The Leaders Who Inspired Marcelo
Throughout his career, Marcelo has been inspired by leaders who created meaningful change in the face of challenges. These individuals taught him that success isn’t about personal recognition; it’s about building something that benefits others. “This mindset has shaped the way I approach my work,” Marcelo says. He’s always thinking about the long-term impact of his strategies and how they can drive lasting change for the communities Crypto KOLlabs serves.
Turning Setbacks into Opportunities
Like any entrepreneur, Marcelo has faced his share of challenges. Early in his career, he struggled with poor sales performance and almost lost his job. “That experience taught me the importance of listening and truly understanding others,” Marcelo recalls. This failure became a valuable lesson in empathy, which is now central to how he approaches partnerships at Crypto KOLlabs.
For Marcelo, every setback is an opportunity for growth. “I see challenges as opportunities to refine my approach, learn, and strengthen relationships,” he says. This mindset has helped him stay resilient in the fast-paced world of crypto marketing, where adaptability is key to success.
The Importance of Adaptability
If there’s one lesson Marcelo has learned in his career, it’s the importance of adaptability. The crypto industry moves quickly, and those who can’t keep up risk falling behind. “The ability to evolve is essential,” Marcelo says. At Crypto KOLlabs, adaptability drives everything they do. The agency remains flexible and responsive to clients’ changing needs, ensuring that their strategies remain relevant and effective.
This adaptability has been crucial to the agency’s long-term growth and the deep partnerships they’ve built with their clients. For Marcelo, staying ahead of the curve isn’t just about innovation—it’s about staying connected to the people behind the projects.
Redefining Success and Legacy
Marcelo’s definition of success has evolved over the course of his career. Early on, he, like many others, measured success by achieving goals and hitting targets. But today, his perspective has shifted. “Success means helping others reach their aspirations in ways that align with their values,” Marcelo explains. It’s not just about achieving growth—it’s about creating something that endures and delivers real value to the businesses and communities they serve.
When asked what he hopes his legacy will be, Marcelo Tomassini’s answer is clear: “I hope my legacy will be defined by fostering a more human-centered industry.” He wants to be remembered as someone who built a business with integrity, delivering results that were grounded in trust, empathy, and sustainable growth.
