Some people fall in love with writing through books, but for Lara, the story began differently.
Her earliest inspiration came from Lebanese television ads. Those funny, emotional, sometimes strange ads that are often unforgettable. In her eyes, they were filled with rhythm, quick ideas, and moments that stayed in memory.
Long before she knew what copywriting was, these ads shaped her love for words and the emotions they could stir.
Today, Lara Haidamous is known for work that puts people first. Her writing is rooted in empathy, culture, and a sharp understanding of how brands speak to real lives. She brings clarity and emotional awareness to every project and works with brands that aim to make a real difference.
Her journey, however, was not a straight line, and her growth came through years of curiosity, close observation, and a deep understanding of people. That process shaped her voice and built an intuitive approach to human behavior, which now sits at the core of her work.
A Childhood Influenced by Lebanese Advertising
Growing up in Lebanon, the country known for its advertising scene, Lara watched television commercials that felt different, that stood out for their character and creativity. , She paid attention to how a single line can linger long after the ad ended.
These early experiences taught her that words do not need to be long to be meaningful. They only need to be honest and delivered with intention. This understanding planted the first seed for her future career. Where she found herself inwriting lines that made people feel something instantly and leave a mark.
From a Love for Words to Words of Love
When Lara decided to study linguistics, she did not realize at first how closely it connected to advertising. Linguistics taught her how language works in everyday life,how tone shapes emotion, and how cultural context influences understanding. She became aware of how slight adjustments in phrasing can shift the way someone feels or responds.
This knowledge gave her control over communication in a very human way. Linguistics became the foundation of everything that followed. It taught her to see language not just as words but as a tool that shapes experience.
Translator Turned Creative Director
Lara began her professional journey as a translator,writing website content and adapting scripts for advertising. Quickly, her work evolved beyond simple translation. She brought a sense of voice, emotion, and clarity to each project. People around her noticed her natural ability to understand what a message needed in order to resonate with an audience.
That instinct opened the door for her entry into advertising. As she moved deeper into the field, she realized that writing alone was not enough. She started studying how people react, how meaning shifts across audiences, and why certain messages stay while others disappear.. This shift helped her grow from a translator into a creative strategic thinker, grounded in people rather than words alone.
Awwwards Recognition and the Role of Copy in Digital Experience
A major milestone Lara’scame when two websites she worked on received recognition on Awwwards. The awards validated her beliefthat copy can lead the creative process and shape an entire digital experience.
When words guide the work, everything else gains direction. The flow becomes clearer, the visuals align naturally, and the idea feels complete. Those moments reinforced something she had long trusted. Copy is not an afterthought, it’s the structure that carries the story.
Working With Brands That Aim to Create Real Impact
Throughout her career, Lara has chosen to work with brands that focus on creating positive change. Her projects include sustainability-focused work, food brands that aim to spread joy, founders with original ideas, platforms that help people access jobs across borders, and campaigns that openly address mental health challenges.
Everything, and anything with purpose.
Her work is not just about making content sound attractive. It is about building a voice for brands that care about people. She appreciates companies that choose intention over fast growth, such as a restaurant that refuses to franchise to protect its homemade identity, or a clinic that chooses not to expand because it values a calm and healing environment.
These real examples continue to shape her creative philosophy.
Empathy as the Center of Strategy
One of the most important lessons in Lara’s career was understanding that personal taste does not define the value of an idea. Accepting thisopened her to wider perspectives and exploring different styles.
Lara Haidamous is naturally empathetic. She has a strong ability to understand people’s emotions, reactions, and unspoken feelings. Instead of treating this sensitivity as a weakness, she turned it into a strength. She uses empathy to study audiences, read theirneeds, and respond with messages that feel true to them.
For her, successful branding is not about telling people what to do. It is about making them feel seen, respected, and understood.
A Vision for the Future
Looking ahead, Lara Haidamous hopes to support overlooked brands and local ideas by giving them a clear and confident voice. She believes that every story deserves to be heard if it carries honesty and intention. She wants her work to bring warmth, purpose, and humanity back into communication.
This vision reflects the same energy she felt when watching Lebanese ads as a child. Those ads brought color and creativity into her world, and now she hopes her work can bring the same feeling to others.
Her Message to Her Younger Self
If Lara Haidamous could speak to her younger self, she would say to trust her instinct with people. She would remind herself that empathy is rare and should be protected. She would encourage herself to speak sooner, learn faster, and stop waiting for permission to feel worthy. Her message is one of courage, confidence, and self trust.
A Journey Still Unfolding
Today, Lara Haidamous continues to share her experiences and creative lifestyle through her online platforms. Her story is still unfolding. She keeps learning, growing, and exploring new ways to make brands feel more human.
Her journey shows that creative success is not about being the loudest voice in the room. It is about being the most intentional. It is about listening deeply, writing honestly, and staying true to values that matter.
Do follow her on Instagram
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