From Pranks to Profits: The Joey Bravo Journey
Karwan Talei — better known as Joey Bravo — began his rise with viral prank videos alongside the AWR Squad. Born on February 28, 1997, in Almere (Netherlands), he shot to fame around 2016–2017 through social media stunts with the likes of Famke Louise and Snapking . But beneath all the laughs was an entrepreneurial spirit waiting to break out.
Early Hustle: RuneScape Profits and Viral Fame
At just 16, Joey earned €10,000–€20,000 playing RuneScape — enough to purchase his first BMW 5‑Series. That experience sparked his drive. Soon after, he joined AWR Squad, creating pranks that amassed millions of views and garnered hundreds of thousands of subscribers on his “JoeyBravoTV” YouTube channel .
Pivot to Business: Dropshipping & E‑Commerce
While prepping for “Boxing Influencers,” Joey realized his long game needed to be bigger than kickboxing earnings . Inspired by dropshipping success stories, he tapped into that world – even earning a remarkable €100,000 in just two days selling hand gel during the pandemic.
Building Astos: A Luxury Brand in the Making
With his initial profits, he launched entrepreneurial ventures, but it was Astos — his luxury-meets-affordable watches and eyewear brand — that stood out . After an initial brand name snag (“Gamo”), he quickly trademarked Astos. The brand’s sleek, high-quality products resonated thanks to celebrity endorsements (e.g. Dave Roelvink), and soon became known for its blue-light blocking eyewear designed for hustlers like him .
Overcoming Setbacks: Thuisgym.com & BOOS
Not all his ventures succeeded. His fitness webshop, Thuisgym.com, faced complaints and surfaced on Tim Hofman’s BOOS . But Joey addressed the issues head-on, resolved customer concerns, and emerged stronger — turning setbacks into public demonstrations of accountability.
Lifestyle Proof: Luxury Cars & Dubai Living
Today, Joey’s lifestyle reflects his success. He boasts a Lamborghini Aventador (Urus and Brabus G800 also mentioned) and has built a lavish “Bravo Mansion”. Now based in Dubai, he enjoys tax‑friendly living and incubates his next e‑commerce launches from a global hub.
Joey recently purchased a custom Mansory Urus — a luxury SUV priced at around $800,000 — reflecting both his success and his love for standout design.”
“Today, he’s not just living his dream — he’s building an empire.”
Massive Reach: Instagram & Influence Stats
His Instagram, @bravo, reflects his credibility — over 1M followers, 2.44% engagement, and 24K average likes per post. Future projections show steady growth (+270 followers/day), signaling that his influence will continue expanding.
Astos Growth: 200%+ Profit & Blue‑Light Trend
Astos isn’t just another fashion label. Joey claims over 200% profit growth year-over-year . The brand’s blue‑light eyewear caters to screen-driven lifestyles, combining health benefits with envy-worthy style — all backed by quality materials and quick sell-outs .
Vision & Message: Inspire Through Transparency
Joey’s mission is clear: inspire through authenticity. He showcases hustle, failure, luxury, community, and resilience to show that anyone can scale from zero to millions. Whether through shared struggles on podcasts or Instagram Story updates (“ECOM” prompt to launch free e‑commerce webshop via Typeform), his marketing invites participation — not just admiration.
He’s living proof of what consistent hustle, smart pivots, and visible vulnerability can accomplish in the digital age.
What Joey’s Doing Now
- Based in Dubai, planning new e‑commerce launches under his mentorship umbrella “ECOM.”
- Leading Astos expansion, with focus on new accessories and protective eyewear.
- Engaging his community, offering a free e‑commerce webshop via form at form.typeform.com/to/E1wVHIvG, and promoting via Instagram @bravo.
- Staying visible, continuing content creation, brand partnerships, and influencer appearances globally.
Do follow him on Instagram.
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