In today’s fast-paced world, technology is driving transformation in nearly every industry, and real estate is no exception. Atif Arafin, the visionary founder of PropTech Convention, MENA PropTech, Landtrack.pk, and New Horizon, is at the forefront of this change, using modern technology to solve real estate’s age-old problems.
His efforts are bringing transparency, efficiency, and innovation to the real estate sector, not only in Pakistan but across the Middle East and South Asia. From smart platforms that enhance decision-making to tokenization that opens up real estate investment to a global audience, Atif’s work is shaping the future of PropTech.
Building the PropTech Ecosystem
Atif’s journey started with the vision to create a connected PropTech ecosystem that goes beyond just buying and selling property. It’s about building trust, leveraging technology, and creating a platform where developers, brokers, investors, and financial institutions can come together to transform the real estate market.
This vision was brought to life with Landtrack.pk, a property portal that simplifies the real estate process for developers, buyers, and sellers through data-driven insights. The platform helps users make more informed decisions, provides market analysis, and offers transparency in a traditionally opaque industry. But Atif’s vision wasn’t limited to just real estate; he wanted to build a community that encourages collaboration among innovators and experts from across industries.
That’s where PropTech Club comes in a community designed to bring together industry leaders, developers, fintechs, and policy makers to collaborate and innovate. PropTech Club is not just a network; it’s a movement that aims to drive positive change and sustainable development in the real estate space.
The PropTech Convention: Driving Innovation and Connections
One of the most impactful initiatives of Atif Arafin is the PropTech Convention a global platform where real estate stakeholders gather to share insights, explore new trends, and network with fellow innovators. The 6th edition of the PropTech Convention is scheduled for January 2026 at the Expo Center Karachi, bringing together international speakers, tech innovators, policy makers, and developers to discuss the future of real estate technology.
This convention is a prime example of Atif’s dedication to building connections and creating opportunities for the real estate ecosystem. By facilitating discussions on topics like REITs, tokenization, sustainability, and cross-border investments, the PropTech Convention is set to revolutionize how real estate professionals connect and collaborate.
New Horizon: Marketing as a Service for Emerging Sectors
While real estate is Atif’s primary focus, his work extends beyond property. New Horizon, his marketing-as-a-service venture, plays a crucial role in bringing data-driven marketing solutions to emerging sectors real estate, fintech, education, healthcare, and more.
New Horizon leverages cutting-edge technology like AI, machine learning, and automation to provide businesses with customized marketing solutions that deliver measurable results. Atif’s approach to marketing as a service isn’t just about building brand awareness; it’s about driving growth and helping businesses navigate the digital transformation they need to stay competitive in today’s fast-changing world.
With New Horizon, businesses across industries can optimize their marketing strategies, improve customer engagement, and create impactful campaigns that resonate with their target audiences. Atif’s focus on efficiency, data insights, and collaboration ensures that New Horizon is positioned to meet the diverse needs of modern businesses.
Tokenization: The Future of Real Estate Investment
Atif is also a pioneer in the world of tokenization. His platform, Ishtirak.co, is making real estate investment more accessible and liquid through fractional ownership. By using blockchain technology, Ishtirak allows users to invest in real estate with just a few clicks, regardless of their geographic location. This borderless access to real estate investment opens up new opportunities for small investors, expats, and millennials, who are often excluded from traditional real estate markets due to high entry costs.
Tokenization isn’t just a technology; it’s a game-changer that’s reshaping how people invest in real estate. By digitizing ownership, Ishtirak brings transparency, liquidity, and security to the real estate market ensuring that ownership is always clear and traceable on the blockchain.
Building for the Future
Atif’s journey in PropTech is far from over. His vision for the future of real estate is grounded in collaboration, technology, and sustainability. As the world continues to embrace digitization, Atif believes that AI, machine learning, and smart contracts will play a crucial role in enhancing the efficiency and transparency of the real estate industry.
But more than just adopting new technologies, Atif is committed to creating better communities and empowering people. He continues to focus on green development, sustainable communities, and education, working to shape the next generation of real estate professionals through his PropTech Academy.
Atif’s dedication to innovation, transparency, and collaboration is positioning him as a leader in the PropTech ecosystem not just in Pakistan and the GCC, but globally.
Final Thoughts: A Vision for Change
Atif Arafin’s work in PropTech and business innovation has changed how we think about real estate and marketing. Through Landtrack.pk, PropTech Club, New Horizon, and Ishtirak, Atif is building a future where technology and collaboration drive sustainable growth and transparent decision-making.
As Atif continues to grow his ventures and expand his influence in PropTech, he remains committed to one goal: transforming industries, empowering communities, and building a better future.
If you’re interested in learning more about real estate, PropTech, or even digital transformation, Atif is always open to collaboration and discussion. His story isn’t just about business success, it’s about using technology to solve real problems and inspire others to do the same.
Do connect him on LinkedIn
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