Growing up in multicultural Dubai, Anika Berger always had a flair for storytelling and community building. Inspired by her supportive parents and early experiences in student leadership and organizing events, she knew she wanted a career blending creativity, connection, and purpose.
Today, Anika is the founder of NikNak PR, a boutique communications studio based in Dubai that champions bold storytelling and human centered public relations. After years of industry experience in events and PR, she launched NikNak PR as a way to bring her unique vision to life.
Dubai’s PR Trailblazer Changing Stories for Good
Anika’s deep belief in the power of stories led her into PR work focused on startups and founders who are doing things differently. Her approach is strategic yet personal. She partners with purpose driven brands that care about impact as much as visibility.
Her current clients include a global women’s community, a leadership focused psychologist, an AI powered marketing platform for real estate professionals, and a sustainable lifestyle marketplace. Each brand is driven by purpose, aligning perfectly with Anika’s personal and professional values.
From Intern to Founder: Anika’s Bold PR Journey
Anika began her professional path as an intern in the events department of a major publishing group, which gave her her first real taste of the industry. After graduation, she worked in events again before exploring several roles that ultimately led her to PR, her true calling.
Each experience along the way taught her something valuable. From logistics and planning to communications and strategy, she absorbed the lessons from every job. She credits this variety of roles with giving her a solid foundation and a deep understanding of how storytelling and structure come together in PR.
In 2024, she launched NikNak PR to do things her way, keeping the work strategic but human, impactful but always fun.
Meet the PR Pro Uplifting Purpose Driven Startups
At NikNak PR, Anika brings heart and hustle to every campaign. Her boutique agency has quickly made a name for itself thanks to its sincere approach, fresh perspective, and Anika’s clear dedication to the people behind the brands.
Her mission is to support founders and organizations that are genuinely trying to make a difference. Brands that have a message, a mission, and a desire to connect with their audience in meaningful ways.
Whether it’s female led communities, conscious marketplaces, or tech platforms that are rethinking how things are done, Anika chooses her clients carefully. She focuses on the ones with big visions and bold ideas, the ones who just need the right push to get their message heard.
Vision, Challenges, and Beliefs That Shape Her Work
Anika often says she wants to be remembered as someone who championed the underdog. Those brilliant, brave founders who didn’t always feel ready to take the spotlight but needed someone to help them step into it.
She believes that supporting others, staying curious, and showing up consistently are keys to building a better, stronger PR industry. Every day brings a new lesson, whether it’s a big win or a difficult moment, and she’s learned to take it all in stride and use it to grow.
Building her own business hasn’t been without its struggles. From managing client expectations to juggling the demands of running a company, the journey hasn’t always been smooth. But the reward, helping others succeed while building a business aligned with her values, makes it all worth it.
Lifestyle, Growth, and What’s Next
Life in Dubai remains central to Anika’s identity. Being raised in such a vibrant and diverse environment helped her develop a strong belief in the power of community and connection. Her upbringing shaped her approach to work and life, emphasizing the importance of relationships, shared stories, and supporting others.
At work, she’s all about showing up authentically. Whether she’s creating a launch campaign, advising a founder on media strategy, or simply brainstorming over coffee, she brings a blend of warmth, expertise, and creative spark.
As she continues to grow NikNak PR, Anika is focusing more and more on long term partnerships. She wants to be part of a brand’s full journey, from scrappy startup beginnings to mainstream success, and help shape the story every step of the way.
Why Anika Berger Matters for UAE’s PR Scene
Anika represents a fresh voice in the region’s communications landscape. Where traditional PR can often feel corporate or distant, her work is grounded in authenticity, community, and human connection.
She’s part of a new generation of PR leaders who understand that it’s not just about press releases and brand placement. It’s about creating moments that matter, stories that stick, and relationships that last.
Her boutique agency model proves that small can be mighty. NikNak PR is agile, values led, and deeply client focused. And under Anika’s leadership, it’s becoming known for helping meaningful brands break through the noise and find their audience.
Final Word: A Story of Purpose and Progress
Anika’s journey from student council leader to founder of her own PR studio is a reminder that careers don’t have to follow a straight line. Her path has been full of twists, lessons, and surprises, each one adding a new layer to her story.
Today, she uses everything she’s learned to help others tell their own stories better. And in doing so, she’s carving out a legacy that’s about more than just success. It’s about impact, empathy, and empowerment.
As she continues building NikNak PR, supporting purpose driven clients, and mentoring rising voices in the industry, one thing is clear. Anika Berger is just getting started, and her story is one worth watching.
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