Helena Hijazi: A Journey from Pharmacy to Fitness Revolution
When Helena Hijazi moved to the UAE seven years ago, she was a busy mother of four, seeking a way to balance family life with her personal health and fitness. However, she quickly found herself frustrated by the lack of options in local gyms that truly catered to women’s needs. This frustration soon transformed into a vision—one that would ultimately change the face of women’s fitness in the UAE. Today, Helena is the proud founder of FitnGlam, a revolutionary fitness brand that prioritizes women’s holistic health, comfort, and empowerment.
The Birth of FitnGlam: Filling a Market Gap
As a former pharmacist, Helena had a deep understanding of the body’s needs, but it was her personal experiences in the UAE that sparked her fitness journey. She noticed a significant gap in the local fitness market, especially for women who desired more than just a place to work out. For many, the typical ladies’ gyms lacked sophistication, inclusivity, and empowerment. Women were searching for a safe, motivating environment that nurtured their mind and body.
This observation inspired Helena to create FitnGlam, which is not just a gym but a transformative wellness space designed specifically for women. FitnGlam stands out as a holistic fitness movement, offering a wide array of services that encourage women to regain their confidence, strength, and mental well-being. Since its inception, FitnGlam has grown into three thriving locations in Dubai, with the recent launch of its flagship SuperClub in Abu Dhabi, expanding its reach and impact on women’s fitness in the region.
A Fitness Hub Like No Other
The SuperClub is far more than your average gym. It’s a wellness hub offering a variety of specialized fitness activities including women-only CrossFit, boxing, cycling, HIIT, Reformer Pilates, barre, and even belly dancing. The facilities are luxurious, featuring state-of-the-art equipment, spacious studios, and premium relaxation amenities such as saunas, steam rooms, and even a spa and beauty salon. Helena’s dedication to ensuring that women have access to top-tier wellness solutions is apparent in every detail of FitnGlam’s design.
What truly sets FitnGlam apart is its emphasis on community and empowerment. It offers women a space where they can focus not only on physical fitness but also on mental clarity and self-care, fostering a supportive environment where women uplift each other.
A Personal Approach to Fitness and Wellness
Helena Hijazi’s personal dedication to fitness plays a significant role in the success of FitnGlam. Her own routine includes a diverse range of exercises such as strength training, Muay Thai, and Reformer Pilates. This hands-on approach ensures that she stays connected to her clients’ experiences, constantly evolving FitnGlam to meet the growing and changing needs of women in the region.
Moreover, Helena’s pursuit of knowledge never stops. Having recently completed her MBA from Hult International Business School, she’s combining her business acumen with her passion for fitness to push FitnGlam’s mission even further. Her goal? To build a global community of women who are empowered, confident, and committed to living healthier, more fulfilling lives.
Empowering Women through Fitness
Helena’s vision for FitnGlam goes beyond just offering workout classes—it’s about transforming how women view and approach their health. She understands that women often face unique challenges, whether it’s juggling family responsibilities, overcoming societal pressures, or dealing with self-esteem issues. FitnGlam is a response to these challenges, providing a space that not only helps women improve physically but also encourages mental and emotional growth.
The brand’s philosophy is rooted in the belief that every woman deserves to feel strong, confident, and beautiful. By offering a diverse range of fitness options, relaxation services, and a supportive community, FitnGlam empowers women to embrace their unique journeys toward health and wellness.
The Future of FitnGlam
As Helena continues to expand FitnGlam’s presence in the UAE, her ambition extends far beyond local borders. She envisions FitnGlam becoming a global fitness brand, with plans to reach women across the Middle East and beyond. By continuing to innovate and provide top-quality services, Helena is dedicated to fostering a movement that prioritizes holistic health, community, and empowerment.
Helena Hijazi’s journey from pharmacist to fitness entrepreneur is a testament to the power of recognizing a need and passionately pursuing a solution. Through FitnGlam, she’s not only filling a gap in the fitness industry but also inspiring women to take control of their health, embrace their strength, and build a life where wellness is at the forefront.
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