In a strategic move to bolster its global presence, Havas Life, a leading agency within the Havas Health & You network, has inaugurated its newest office in Dubai. This expansion underscores the agency’s commitment to delivering innovative healthcare advertising and strategic communications across the Middle East and North Africa (MENA) region.
Strategic Expansion into MENA
The decision to establish a presence in Dubai reflects Havas Life’s recognition of the MENA region as a burgeoning hub for healthcare innovation. Charles Houdoux, CEO of Havas Health Network for the Asia-Pacific and Latin America regions, emphasized that the new office aims to cater to markets where healthcare innovation is thriving and where clients are rapidly investing in multi-country growth. Dany Naaman, CEO of Havas Middle East, highlighted Saudi Arabia, Egypt, and the UAE as countries with dynamic innovation ecosystems, making them pivotal to the agency’s regional strategy.
Leadership Under Carlo Nakhle
At the helm of the new Dubai office is Carlo Nakhle, appointed as the Business Director. Nakhle brings a wealth of experience in managing multinational accounts across various therapeutic areas, including diabetes, oncology, chronic obstructive pulmonary disease (COPD), asthma, dermatology, and weight management. His extensive background positions him to lead the agency in crafting impactful healthcare campaigns that resonate with diverse audiences across the MENA region.
Comprehensive Service Offerings
Havas Life Middle East is poised to offer a comprehensive suite of services tailored to the unique needs of the MENA healthcare market. These services encompass strategic brand planning, creative development, digital health innovation, multichannel marketing, patient engagement, and disease awareness campaigns. By leveraging local insights and global expertise, the agency aims to deliver solutions that drive meaningful health outcomes and foster stronger connections between healthcare brands and their audiences.
Aligning with Regional Healthcare Vision
The launch of Havas Life Middle East aligns with the broader vision of the MENA region to become a global leader in healthcare innovation and excellence. By combining Havas Life’s global expertise with a deep understanding of local markets, the agency is well-positioned to contribute to the region’s aspirations in shaping the future of healthcare.
Emphasizing Digital Transformation in Healthcare
Digital transformation is at the core of Havas Life’s strategy for the MENA region. Healthcare in the Middle East has been rapidly embracing digital technologies, from telemedicine to mobile health apps, making the region a hotspot for healthcare innovation.
Havas Life’s Dubai office will focus on bringing these digital advancements to life through creative campaigns and digital solutions. By harnessing the power of data and technology, Havas Life aims to help clients deliver more personalized and efficient healthcare experiences.
The agency’s goal is to push the boundaries of traditional healthcare communication and embrace cutting-edge technologies that can help improve patient outcomes and enhance the healthcare experience for everyone involved.
Supporting Regional Health Initiatives
In addition to serving its clients, Havas Life’s Dubai office will play an active role in supporting regional health initiatives. The agency is committed to contributing to public health campaigns aimed at improving awareness and promoting healthier lifestyles across the region.
As part of its social responsibility efforts, Havas Life plans to collaborate with local organizations to raise awareness on key health issues, such as chronic diseases, mental health, and preventive care. This collaboration will further cement Havas Life’s role as a key player in the region’s healthcare landscape.
Conclusion
Havas Life’s expansion into the MENA region marks a significant milestone in the agency’s global growth trajectory. With a strong leadership team, a comprehensive range of services, and a commitment to innovation, Havas Life Middle East is set to play a pivotal role in transforming healthcare communications across the region. As the MENA region continues to evolve as a center for healthcare excellence, Havas Life’s presence is poised to make a lasting impact on the industry.
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