Haneen Alsaify’s journey is nothing short of inspiring. Born and raised in Doha, Qatar, she pursued a degree in chemical engineering. However, her passion for beauty and fashion led her down a different path, transforming her into a prominent social media influencer and entrepreneur. Today, Haneen boasts over a million followers on Instagram, where she shares her insights on modest fashion, makeup, and lifestyle, all while balancing her role as a mother.
The Unexpected Transition
While interning at an aluminum factory during her university days, Haneen began posting about her daily life, focusing on skincare routines to combat the harsh working conditions. This unique blend of industrial work and beauty tips garnered significant attention. Reflecting on this period, Haneen recalls, “I started to get the recognition, but it was not planned at all.”
Building an Online Presence
In 2016, upon returning to university, Haneen noticed a surge in her popularity. Students recognized her from her online posts, signaling her growing influence. Her travel looks, in particular, resonated with many, as she showcased modest fashion in a stylish and authentic manner. This authenticity became her trademark, setting her apart in the digital realm.
Entrepreneurial Ventures
Haneen’s innovative spirit led her to address common beauty challenges. Frustrated with traditional false eyelashes, she introduced magnetic lashes that are easy to apply and remove, offering a painless alternative for beauty enthusiasts. This product was well-received, reflecting her commitment to practical beauty solutions.
Beyond beauty products, Haneen launched Be Cosy, an online store specializing in curated beauty items and stylish loungewear. The platform became a go-to destination for Qatari shoppers, especially during the pandemic, offering brands like Dr. Jart and Laneige. Haneen emphasizes the importance of tailored skincare consultations, ensuring customers select products best suited to their needs.
Advocacy for Modest Fashion
As a hijabi fashion icon, Haneen has played a pivotal role in highlighting the needs of hijabi women in the fashion industry. She notes that previously, modest fashion choices were limited, often requiring additional layers to achieve the desired look. Today, thanks to influencers like her, major brands are introducing collections catering specifically to the MENA region, making modest fashion more accessible and stylish.
Balancing Motherhood and Career
Amidst her professional endeavors, Haneen embraces her role as a mother to her young son, Hamad. She often shares glimpses of their moments together, portraying the realities of balancing entrepreneurship with parenthood. Her candidness offers a relatable perspective, inspiring many women who juggle similar responsibilities.
Current Pursuits and Future Aspirations
Haneen continues to innovate in the beauty industry. Her upcoming product, an eye serum inspired by K-beauty, aims to enhance hydration and combat aging signs. She views this launch as just the beginning of a series of innovative concepts from her burgeoning beauty company.
Beyond product development, Haneen remains active in the digital space, sharing her travel experiences, fashion insights, and beauty tips. Her collaborations with international brands and features in esteemed publications like Harper’s Bazaar Arabia underscore her influence and commitment to her craft.
Inspiration to Many
Haneen’s story is a testament to the power of passion and perseverance. Transitioning from chemical engineering to becoming a beauty mogul, she exemplifies how embracing one’s true interests can lead to unparalleled success. Her journey encourages others to pursue their passions, break barriers, and redefine success on their terms.
Engage with Haneen
For those interested in collaborations or seeking inspiration in beauty, fashion, and lifestyle, Haneen’s digital platforms offer a wealth of content. Her authentic approach and dedication to her audience make her a standout figure in the influencer community. Do follow her on Instagram.
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