Hajar Asli: Turning Challenges into Opportunities
In late 2019, Hajar Asli made a life-changing decision—to quit her job. Just months later, the world faced the COVID-19 pandemic, leaving many feeling lost and uncertain. For Hajar, however, this challenging time became the foundation of her remarkable journey. While others struggled with boredom or fear, she saw a chance to reconnect with her true passions and reshape her future.
“I wasn’t going back to an office job ever,” Hajar said, reflecting on her determination. During this period, she rediscovered her love for fashion and creativity, which became the cornerstone of her career as a content creator and entrepreneur.
Fashion as Identity
Hajar has always believed that fashion is more than just clothing—it’s a form of self-expression. For her, styling isn’t merely a hobby but an intrinsic part of her identity. Each piece she curates reflects her unique sense of style and passion. Before collaborating with any brand, Hajar takes her time to research their authenticity and ensure their vision aligns with hers.
“Dubai is the perfect city that reflects fashion in different ways and senses,” she explained. This global hub of diversity inspires her to carefully select pieces for her brand, ensuring they resonate with her audience. Incorporating “DXB” into her brand’s name was a deliberate choice, symbolizing her deep connection to the city that fuels her creativity.


Building a Brand Amid Challenges
The brand Hajar built during the pandemic isn’t just a business—it’s her “baby.” She describes the journey as being full of ups and downs, each challenge offering valuable lessons. From financial risks to creative hurdles, every step pushed her to grow stronger and strive for excellence.
“Time management is one of my biggest challenges,” Hajar admitted. Balancing a healthy lifestyle, managing content creation, and caring for her dog as a full-time “dog mom” often makes her feel like she needs more than 24 hours in a day. But these struggles have only reinforced her commitment to her goals.
Lessons from Failure
Before her current success, Hajar ventured into hair care products, a business that ended in financial loss. However, instead of letting failure define her, she embraced it as a learning opportunity. “I learned from the mistakes and avoided them in my new project,” she shared.
This ability to view setbacks as stepping stones has been pivotal to Hajar’s journey. For her, every challenge is a lesson, every failure a chance to grow. She believes in standing up for her rights and voicing concerns about unfair situations. “This will make you strong and reach limits you never thought you could achieve,” she said.
Redefining Success
For Hajar, success isn’t just about financial gains—it’s also about personal satisfaction. “Success is when you’re finally satisfied with the results you’ve achieved,” she stated. She emphasizes the importance of seizing opportunities, asking questions, and seeking guidance from others. Rejection, she says, should never discourage you but rather motivate you to try harder.
Hajar is determined to create a legacy through her brand. “I really want to be famous for the success of my brands and leave a name for people to look up to,” she revealed. Her vision isn’t just about personal glory; it’s about inspiring others to follow their dreams.
Future Goals
As an entrepreneur, Hajar dreams of expanding her brand with physical stores in specific countries that hold personal significance to her. She also aspires to join one of the world’s top PR agencies, a goal she keeps close to her heart. “The name is a secret till it happens,” she said with a smile.
Beyond business success, Hajar’s mission is to inspire others with her journey. Her story shows that perseverance, creativity, and the courage to take risks can turn even the most challenging situations into opportunities for growth.
An Inspiring Mindset
Hajar’s journey is a testament to the power of resilience and self-belief. Without a single career role model, she found inspiration in the success stories around her. “What inspires me as a person is success,” she said. By observing others’ achievements, she channeled her energy into creating her own path.
Her advice to others is simple but profound: “Take advantage of opportunities, don’t fear failing, and never be afraid to ask questions.” Hajar believes that success is not just about reaching goals but about enjoying the process and learning from every step along the way.
Final Words
Hajar Asli’s story is one of grit, passion, and unwavering determination. From overcoming setbacks to building a thriving brand, she has shown that success is possible for anyone willing to work hard and stay true to their vision. Whether as a content creator, entrepreneur, or advocate for standing up for what’s right, Hajar continues to inspire others to chase their dreams and leave a meaningful legacy. Do follow her on Instagram.
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