Hady Hajjar’s journey from a modest upbringing to becoming a pivotal figure in the Middle East’s entertainment industry is nothing short of inspiring. Born and raised in Lebanon, Hajjar’s early years were marked by perseverance and a relentless drive to succeed. His passion for media and marketing led him to pursue a career that would later revolutionize celebrity management in the region.
A Family Man at Heart
Beyond his professional accolades, Hajjar is a devoted father to three children. Balancing the demands of a high-profile career with family life is no small feat, yet Hajjar manages to prioritize his role as a father. He often shares glimpses of his family moments on social media, emphasizing the importance of maintaining strong familial bonds amidst a bustling career.

Pioneering Celebrity Management in the Middle East
In 2015, Hajjar co-founded HuManagement, the first celebrity marketing agency in the Middle East. As CEO, he has propelled the agency to remarkable heights, representing an impressive roster of global and regional celebrities and influencers. Names like Cristiano Ronaldo, Georgina Rodriguez, Megan Fox, Eva Longoria, Naomi Campbell, Huda Kattan, and Neymar are just a few of the luminaries under HuManagement’s umbrella. The agency has also played a significant role in events such as the Esports World Cup in Riyadh, the Red Sea Film Festival, and various tourism activations in Abu Dhabi and Dubai, including the Formula 1 and NBA events.
A Visionary Leader with a Wealth of Experience
Before establishing HuManagement, Hajjar amassed nearly 15 years of experience as the Chief Marketing Officer at Rotana Audio Visual, the region’s pioneering record label. This tenure provided him with invaluable insights into the entertainment industry, laying the groundwork for his future endeavors in celebrity management.
Insights and Philosophy
Hajjar’s approach to business is deeply rooted in authenticity and honesty. He believes that “what you see on social media or on screens is not what you get in real life,” highlighting the importance of transparency in an industry often clouded by facades. This philosophy has earned him the trust and respect of the celebrities and influencers he represents.
Embracing the Digital Evolution
Understanding the rapid evolution of the digital landscape, Hajjar emphasizes the necessity of being an early adopter and a fast learner. He acknowledges that the digital era is growing swiftly, and to remain relevant, one must continually update their knowledge and have a long-term plan. This forward-thinking mindset has been instrumental in keeping HuManagement at the forefront of the industry.
Recent Developments and Achievements
In 2023, HuManagement achieved a significant milestone when Warner Music Group announced a strategic investment in the company. This partnership underscores the agency’s influence and success in the entertainment sector. Additionally, HuManagement’s involvement in high-profile events and collaborations continues to solidify its reputation as a leader in celebrity and influencer management.
A Source of Inspiration
Hady Hajjar’s story serves as a beacon of inspiration for aspiring entrepreneurs and professionals in the media and entertainment industry. His dedication, innovative mindset, and commitment to authenticity demonstrate that with passion and perseverance, it is possible to transform one’s vision into reality.
Connect with Hady Hajjar
For those interested in following Hajjar’s journey and gaining insights into his professional and personal life, he maintains an active presence on various social media platforms:
- Twitter: @hajjarhady
- TikTok: @hajjarhady
- Snapchat: @hajjarhady
- Instagram: @hajjarhady
Through these channels, Hajjar shares updates on his professional endeavors, personal insights, and moments from his family life, offering followers a comprehensive view of the man behind the success.
Hady Hajjar’s narrative is a testament to the power of vision, hard work, and staying true to one’s values. His ongoing journey continues to inspire many across the globe.
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