In today’s digital age, where social media has become a powerful space for storytelling and connection, Habiba Adel stands out as a multifaceted force. A digital creator, influencer marketing and PR professional, Habiba has built a career that bridges creativity with strategy. Her journey is one of consistency, adaptability, and purpose, inspiring audiences across continents while shaping the way brands and creators collaborate in the modern media landscape.
The Beginning of a Creative and Professional Journey
Habiba Adel’s rise did not happen overnight. Her journey began with user-generated content creation and influencer collaborations, but her curiosity and ambition pushed her to understand the industry from the inside out. Alongside creating content, she built a strong foundation in public relations and influencer marketing, allowing her to approach the digital space with both creativity and commercial insight.
Her content focuses on fashion, beauty, and lifestyle, but what truly sets her apart is the depth behind it. Habiba shares real experiences, challenges, and growth, offering a genuine reflection of what it means to navigate modern life as a young woman balancing creativity with a professional career.
A Global Life Across Dubai, London, and Cairo
Living and working between Dubai, London, and Cairo has shaped Habiba Adel’s global outlook. Each city has influenced her personally and professionally, exposing her to diverse cultures, trends, and audiences.
This tri-city lifestyle enriches her content and her professional work. It allows her to understand different markets, consumer behaviors, and creative styles across the Middle East, Europe, and North Africa. Her ability to merge these influences has made her relatable to a wide and diverse audience.
More Than a Creator: A Career in PR and Influencer Marketing
Beyond content creation, Habiba Adel is an experienced Influencer Marketing and PR professional with over three years of experience working across lifestyle, beauty, fashion, FMCG, tech, and F&B brands in the UAE and wider MENA region.
She has worked both agency-side and in-house, most recently as a Senior Talent Executive at ITP Live. In this role, she managed creator partnerships across multiple markets including the UAE, Saudi Arabia, Egypt, and North Africa. Her work involved building influencer strategies, managing end-to-end campaigns, negotiating contracts, overseeing usage rights, and delivering creative activations that drove real visibility and engagement.
Habiba has led influencer campaigns for regional and global brands such as ULTA Beauty, Samsung, Philips, Bayer, and Essity. This hands-on experience has given her a deep understanding of what brands need and what creators value, allowing her to operate seamlessly on both sides of the industry.
The Power of Authentic Influence
Habiba Adel believes that authenticity is the foundation of meaningful influence. Whether she is creating content or managing campaigns, honesty and relatability guide her approach.
As a creator, she openly shares personal experiences, challenges, and reflections, including conversations around pressure, self-doubt, and mental health. As a professional, she prioritizes genuine partnerships that align with a creator’s voice rather than forced collaborations.
This balance has earned her trust not only from her audience but also from brands and industry peers who value her insight and integrity.
User-Generated Content and Strategic Storytelling
User-generated content plays a major role in Habiba Adel’s work. She understands that today’s audiences respond to content that feels real, personal, and unfiltered. Her storytelling style reflects this shift, making her a sought-after creator for brands looking to connect authentically with consumers.
Her expertise in UGC is strengthened by her PR background, allowing her to craft content that serves both creative storytelling and strategic brand goals. It is this combination that has positioned her as a valuable voice in influencer marketing and digital communications.
Facing Challenges With Transparency
Balancing life across three cities while maintaining a presence online and building a professional career has not been without challenges. Habiba Adel has openly spoken about the pressures of social media, cultural adjustments, and the mental toll of constantly staying visible.
Rather than hiding these realities, she chooses to share them. Her transparency has created a sense of community where followers feel seen and understood. It has also helped break unrealistic expectations around influencer lifestyles.
A Vision Rooted in Empowerment
Habiba Adel’s vision goes beyond aesthetics and metrics. She wants her platform to empower others, especially young women entering creative or communications industries. Through her content and professional work, she encourages confidence, self-belief, and consistency.
She is also involved in initiatives and projects that support education, creative growth, and industry awareness, reinforcing her belief that influence should be used responsibly.
What’s Next for Habiba Adel
Habiba’s journey continues to evolve. She is currently exploring opportunities that combine her expertise in PR, influencer marketing, and content creation, with a growing focus on wellness, sustainability, and purpose-driven storytelling.
She is also laying the groundwork for future ventures that reflect her values and experience, with long-term plans that extend beyond social media into brand-building and strategic communications.
With a growing presence across Dubai, London, and Cairo, Habiba Adel is positioning herself not just as a digital creator, but as a voice shaping the future of influencer marketing and modern PR.
More Than an Influencer
Habiba Adel represents a new generation of digital professionals who understand both creativity and strategy. She proves that influence is not defined by follower count alone, but by credibility, connection, and impact.
Her journey shows that success in the digital world is built through authenticity, knowledge, and adaptability. By balancing content creation with a strong professional foundation, Habiba Adel continues to inspire audiences and industry professionals alike.
Do follow her on Instagram
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