GMG, a global well-being company, has announced the launch of Modora, a new luxury home concept that strengthens its Home division and expands its presence in the UAE’s interior and lifestyle retail market. The launch also marks the first anniversary of the creation of GMG’s Home division, representing a milestone in the company’s ongoing retail diversification journey.
Expanding GMG’s Home Division
Since the launch of its Home division in 2024, GMG has developed a portfolio that reflects the UAE’s growing interest in quality design, craftsmanship, and modern living. Modora is the latest addition to this vision, offering an elevated interior experience for customers who value luxury and functionality.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, shared that the launch of Modora highlights the company’s commitment to innovation and sustainable growth. He noted that Modora allows GMG to enter a market segment valued at USD 3.7 million, projected to exceed USD 5.7 million by 2033. The introduction of Modora also demonstrates GMG’s long-term goal of supporting local talent, promoting innovation, and contributing to the UAE’s non-oil economy.
The Growth of the UAE Interiors Market
The interiors and furnishings sector in the UAE has shown consistent growth in recent years. Fueled by an expanding real estate market, hospitality projects, and the rise of sustainable design trends, the country has become one of the most dynamic markets for home and lifestyle brands.
In 2024, the UAE’s home-furniture market was estimated at around USD 2.19 billion, supported by the rapid development of residential and commercial properties. Dubai alone has witnessed an impressive surge in property transactions, with real estate sales increasing by 40 percent in the first half of 2025 compared to the same period in 2024. This rising demand for high-end residential projects directly contributes to the growing interest in luxury interiors and refined living spaces, making GMG’s launch of Modora perfectly timed.
Modora: A New Definition of Luxury Living
Modora has been designed to meet the evolving needs of modern UAE households. It embodies a refined approach to design, combining contemporary aesthetics with timeless craftsmanship. The brand’s collection covers all key areas of home interiors, including bedrooms, living rooms, dining spaces, rugs, tables, glassware, and home accessories.
Each Modora piece reflects a philosophy that blends sophistication with everyday usability. The brand aims to transform how people experience their homes, providing products that are elegant yet functional. Through Modora, GMG intends to create spaces that bring comfort, harmony, and inspiration into the heart of every home.
Strengthening GMG’s Lifestyle Portfolio
Modora represents more than just a new product line; it is part of GMG’s broader strategy to diversify and strengthen its lifestyle retail portfolio. The launch expands the company’s ability to operate across multiple segments of the home category, positioning it as a leader in both indoor and outdoor furniture markets.
Rob Canning, Vice President at GMG Home Division, stated that the UAE’s expanding population and strong real estate growth have driven the demand for high-quality interiors. He added that Modora will allow GMG to better meet this demand while maintaining its focus on operational excellence and long-term investment in the country’s retail sector.
Located in Umm Suqeim, Dubai, Modora joins Suncoast, another GMG brand that specializes in premium outdoor furniture. Together, these brands showcase GMG’s commitment to shaping the future of home living and contributing to the UAE’s evolving design and retail landscape.
Supporting the UAE’s Vision for Economic Growth
GMG’s investment in the luxury interiors sector aligns with the UAE’s broader vision for economic diversification. As the nation continues to shift toward a non-oil economy, companies like GMG play an important role in promoting creativity, craftsmanship, and local entrepreneurship. By partnering with regional suppliers and supporting homegrown design talent, GMG ensures that its brands contribute to sustainable growth within the UAE.
Through Modora, GMG not only aims to provide world-class products but also to build a value-driven ecosystem that supports innovation and community development. This reflects the company’s long-standing commitment to nurturing local industries while delivering exceptional experiences for customers.
GMG’s Legacy and Expansion Journey
Under the leadership of the Baker family, GMG has built a legacy of more than 47 years as a trusted name in retail and manufacturing. The company has introduced over 120 brands across 21 countries in the Middle East, North Africa, and Asia, covering a wide range of categories from sports and everyday goods to health, beauty, logistics, and food retail.
GMG’s portfolio includes home-grown names such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, along with global brands like Nike, Columbia, Converse, Timberland, and Vans. The company has also made significant strides in the food retail sector with the acquisition of Géant operations in 2022 and aswaaq LLC in 2023, positioning itself as one of the UAE’s largest community mall operators.
This broad and strategic diversification demonstrates GMG’s ability to adapt to market trends and respond to consumer needs. With Modora, GMG brings its experience and business strength into a new segment that aligns perfectly with the UAE’s growing appetite for luxury interiors.
Modora’s Role in the Future of UAE Homes
Modora reflects GMG’s vision of redefining modern home experiences. The brand’s focus on craftsmanship, material quality, and timeless aesthetics caters to a new generation of consumers seeking elegance and comfort in equal measure. Its range of furniture and accessories has been designed not only to enhance interiors but also to reflect the values of sustainable living and long-term design appeal.
Each product from Modora captures a balance of artistic expression and practicality, allowing homeowners to create spaces that feel both stylish and welcoming. From statement living room designs to serene bedroom setups, Modora emphasizes a lifestyle that blends luxury with authenticity.
Looking Ahead: GMG’s Strategy for Continued Growth
As GMG celebrates one year since the establishment of its Home division, the launch of Modora stands as a testament to its commitment to growth and innovation. The company continues to explore new opportunities within the lifestyle and interiors sectors, focusing on delivering quality and sustainability at every level.
GMG’s long-term strategy involves further expansion of its retail portfolio, investment in local supply chains, and continued support for the UAE’s creative economy. With Modora leading its luxury interiors segment, GMG aims to set new benchmarks for excellence in home design and customer experience.
Conclusion
The launch of Modora is a defining moment for GMG’s Home division and a milestone in the UAE’s evolving interiors market. It captures the company’s dedication to quality, innovation, and customer satisfaction, while also aligning with the country’s vision for economic growth and diversification.
By combining refined design, exceptional craftsmanship, and a deep understanding of the UAE’s lifestyle aspirations, GMG has positioned Modora as a symbol of modern luxury living. As the demand for premium interiors continues to rise, Modora is set to play a vital role in transforming how people in the UAE experience and enjoy their homes.
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