Georges Chehwane, the visionary entrepreneur behind Plus Holding, stands today as a symbol of resilience, determination, and leadership. As the company he founded celebrates its 33rd year, Chehwane reflects with immense pride on a journey defined by growth, trust, and unwavering commitment to quality.
From humble beginnings in Lebanon in 1992, Plus Holding has grown into a multinational group with operations in six countries, 15 offices, and over 800 dedicated professionals. What began as a bold dream has become a story of global impact spanning real estate, media, advertising, and printing.
A Legacy of Trust, Reliability, and Quality
At the core of Chehwane’s leadership is a philosophy built on three words: trust, reliability, and quality. These guiding values are not just business slogans but the principles that define how Plus Holding operates.
Over three decades, this commitment has transformed Plus Holding into a brand that clients, partners, and communities can rely on. Every project, whether in real estate, outdoor advertising, or media, carries with it a promise of consistency and excellence.
From Lebanon to the World: Building Strong Foundations
Launching Plus Holding in Beirut during the early 1990s was no easy task. Lebanon was still recovering from years of instability, and economic uncertainty loomed over businesses. But Chehwane saw opportunity where others saw difficulty.
Starting with real estate and media, the company quickly gained recognition for its bold vision and innovative approach. From there, Plus Holding expanded into advertising, large format printing, and brokerage, diversifying its portfolio and creating a resilient business structure.
This foundation not only allowed the company to survive turbulent times but also positioned it for growth across the Middle East and beyond.
Cyprus and Greece: A Mediterranean Success Story
One of the company’s most strategic moves was its entry into Cyprus in 2015. With a booming real estate sector, Plus Properties delivered projects that blended modern architecture, prime locations, and strong investment potential.
The success in Cyprus laid the groundwork for expansion into Greece in 2022, where Plus Properties launched multiple projects that further cemented the group’s reputation. These Mediterranean ventures became symbols of how Plus Holding could adapt to diverse markets while maintaining its commitment to quality and client satisfaction.
DR Congo: Bold Steps into Africa
In 2024, Plus Holding ventured into DR Congo, marking one of its boldest expansions yet. The group launched a series of initiatives including:
River City – a major real estate development
CFG – a paint factory
PRAX – a construction, renovation, and furniture supply company
MILA – a flour mill supporting local food production
This move reflects Chehwane’s forward-thinking leadership and willingness to embrace challenges in emerging markets. It also highlights the company’s commitment to not only growing its business but also contributing to local economies through job creation and industrial development.
The Man Behind the Vision: Georges Chehwane
Chehwane’s personal journey is as inspiring as the company’s story. Born in Lebanon, he grew up during times of political and economic instability, which shaped his resilience and determination. Instead of being discouraged, he turned challenges into stepping stones, building a career defined by courage and adaptability.
His leadership style emphasizes trust, teamwork, and innovation. Employees across six countries describe him as a leader who motivates by example, balancing ambition with humility and strategy with empathy.
Beyond boardrooms and projects, Chehwane’s lifestyle reflects discipline, vision, and balance. He is deeply committed to his family, personal growth, and community development. His journey shows that success is not accidental but built through sacrifice, persistence, and a clear vision of the future.
Beyond Numbers: Building Relationships That Last
While Plus Holding’s numbers are impressive with 8,750 clients, over 900 partners and suppliers, and more than 800 team members, Chehwane believes the true measure of success lies in relationships.
Clients trust the company not just for its projects but for the honesty and reliability it consistently delivers. Partners value Plus Holding for its collaborative spirit. And employees see themselves as part of a global family that shares one vision and one future.
This culture of mutual trust and respect is what has allowed Plus Holding to thrive across borders.
The Driving Force: Plus Holding’s People
Chehwane often says, “Our real strength is our people.” Behind every skyscraper, campaign, or innovation is a dedicated team working tirelessly to bring ideas to life.
From architects and engineers to marketers, media specialists, and support staff, the Plus Holding team represents the company’s true identity. Their commitment ensures that every project not only meets expectations but exceeds them.
A Lifestyle of Vision and Dedication
What sets Chehwane apart is not only his business acumen but also the lifestyle he embodies. Success, for him, is a balance between professional achievement and personal fulfillment.
He has built Plus Holding with the same principles he lives by: discipline, integrity, and forward thinking. For many aspiring entrepreneurs, his story is a reminder that leadership is not about titles or wealth but about vision, persistence, and the ability to inspire others.
Looking Ahead: 2025 and Beyond
As Plus Holding marks its 33rd anniversary, the focus turns to the future. Chehwane outlines clear goals for the years ahead:
Delivering outstanding results across real estate and media
Maintaining and strengthening the company’s reputation for quality
Expanding into new, high potential markets
Driving innovation and sustainability across all sectors
With a strong team, a legacy of trust, and a fearless leader at the helm, Plus Holding is set to continue breaking new ground in 2025 and beyond.
33 Years of Growth and Success
From a single office in Beirut to a multinational group, Plus Holding’s journey is nothing short of extraordinary. Today, the company proudly operates in:
Lebanon (since 1992): Real estate, advertising, printing
UAE (since 2002): Real estate and media operations
Bahrain (since 2006): Advertising and radio Plus FM
Cyprus (since 2015): Real estate and after sales services
Greece (since 2022): Real estate development
DR Congo (since 2024): Real estate, construction, industrial ventures
These six countries and 15 offices are united by one vision: to build a legacy of trust, innovation, and excellence.
Thank You for Your Trust
Chehwane’s closing message is filled with gratitude. “This journey is not mine alone,” he reflects. “It belongs to our clients, partners, suppliers, and especially our incredible team.”
As Plus Holding looks forward to the next 33 years, it does so with confidence, pride, and a promise to keep innovating, inspiring, and delivering excellence.
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