Early Aspirations and Family Support
In 2010, Rashmi Balani embarked on her professional journey as a cabin crew member with Jet Airways. This decision marked a pivotal moment in her life, one that was wholeheartedly supported by her mother. Reflecting on this period, Rashmi acknowledges her mother’s unwavering belief as the cornerstone that gave her the confidence to pursue her dreams in aviation.
Navigating Challenges in Aviation
The aviation industry, while glamorous, presented its own set of challenges. Rashmi had to adapt to long, demanding hours, all while maintaining impeccable service and professionalism. One of the most significant lessons she learned during this time was not to take things personally—a mindset that would prove invaluable in her subsequent endeavors.
Discovering a Passion for Public Relations
Beyond the aisles of airplanes, Rashmi always felt a natural inclination towards building relationships. This innate talent, combined with her interest in fashion and communication, drew her towards the world of Public Relations (PR). She realized that PR allowed her to blend her storytelling abilities with her knack for connecting with people, enabling her to craft impactful brand narratives.
Founding RB COMMS.: A Leap of Faith
In August 2020, amidst global uncertainties, Rashmi took a bold step by launching her own PR agency, RB COMMS., in Dubai. This venture was more than just a business endeavor; it represented her passion, resilience, and commitment to building something of her own. Through RB COMMS., Rashmi aimed to empower brands and make a meaningful impact in the industry.
Services Offered by RB COMMS.
RB COMMS. specializes in a range of services tailored to meet diverse client needs:
- PR: Personal PR, communication strategy, storytelling, cross-promotions, collaborations, product placement, press releases, speech writing, crisis management, and press kit development,collaborations, event curation as well
In Fashion and Retail: Shantanu Nikhil, Shivan & Narresh, Jade by Monica and Karishma
Her personal fashion experience/ event is Trends on Tap
Jewelry: Queenie, Hazoorilal Legacy - Social Media: Strategy development, analysis and reporting, community management, and paid media campaigns.
- Influencer Marketing: Identification and management of micro, macro, and mega influencers.
- Content Creation: Menu consultancy and design, photography, videography, blog writing, case studies, and brand profiles.
- Brand Experiences: Event planning, photoshoots, activations, pop-ups, and kiosks.
- Consultancy Services: Brand audit, research, strategy development, and competitor analysis.
Clientele and Notable Projects
Under Rashmi’s leadership, RB COMMS. has collaborated with a diverse array of clients, including:
- Fashion and Retail: Collage: Multi Label Store, PALACIO Of FASHION, The | Collective, The PosH-RacK.
- Beauty and Lifestyle: The Dubai Dolls, Khanna Jewellers.
- Hospitality: Project Chaiwala, Retreat Hotel Palm Jumeirah, Rue Royale, That Place.
One of the standout initiatives organized by RB COMMS. is the Wellness Event – WellVibe, which underscores the agency’s commitment to promoting holistic well-being alongside brand promotion.
Educational Background and Continuous Learning
Rashmi’s commitment to personal and professional growth is evident in her diverse educational pursuits:
- High School Diploma: Rajmata Krishna Kumari, Jodhpur.
- Bachelor of Arts in Humanities: JNVU, India.
- Aviation, Hospitality, Travel, and Tourism: Frankfinn, Jaipur.
- Fashion Marketing and Communication: FAD Institute of Fashion Luxury and Style, Dubai.
- Personal Styling and Shopping: London College of Style, Dubai.
Do follow her on Instagram.
