“Journey With Syrah” Is More Than a Brand, It Is a Movement
When Serarpie Kassouha, better known as Syrah Kassouha, first walked into a gym, she was not chasing a trend or seeking attention. She was looking for healing. What started as a curiosity became a lifelong mission. Today, Syrah is a certified fitness coach and the founder of the growing wellness platform Journey With Syrah, where she helps women reclaim their health, confidence, and strength at any age.
It All Began With a Spark
Syrah’s journey began with a single, life changing moment. “I still remember the first time I saw women competing in bikini fitness,” she says. “It sparked something in me. I started dreaming of being on that stage one day.” That inspiration planted the seed for what would eventually become her life’s calling.
At that time, she was not thinking about building a brand. She simply fell in love with movement. The gym became her safe space, a place where her body got stronger and her mind more peaceful. It was here that she saw the real power of fitness not just outer transformation, but deep inner healing.
Turning Passion Into Purpose
Guided by her passion, Syrah started her journey as a personal trainer. The path was not easy. As a young woman in a male dominated field, she faced skepticism. “People judged me for my age and gender. They were unsure I could deliver results,” she recalls.
Instead of stepping back, she pushed forward with even more dedication.
She committed to constant learning, showed up consistently, and proved her value through real results. Slowly, she built trust and credibility. “People do not just come to train. They come to be seen, heard, and supported,” she says. “That is what I offer trust, compassion, and consistency.”
A Community That Transforms Lives
Syrah’s greatest pride is not just her own growth. It is the transformation she has helped bring to others.
Through Journey With Syrah, she built a community of women who changed not only their bodies but also their mindset. “Seeing people who once hated training become passionate about their health shows me I am fulfilling my purpose,” she shares.
Her message is powerful. Fitness is not punishment. It is a form of self care. Everyone deserves that care no matter their age, background, or experience.
Empowering Women Over 40
Today, Syrah is focused on a mission close to her heart helping women over 40, especially married and postmenopausal women, rediscover their power and strength.
“There is this idea that fitness is only for the young,” she says. “But that is simply not true. Wellness belongs to every age.”
Her programs focus on physical strength, mental clarity, and emotional well being. They help women navigate hormonal changes, manage stress, and build confidence. She is shifting the narrative that aging means slowing down. With Syrah’s support, it can mean becoming even stronger.
The Vision Behind Her Movement
Syrah’s goal goes beyond building a successful business. She wants to rewrite how society sees wellness, especially for women who feel forgotten or overlooked.
“I want to be remembered as the coach who helped women reclaim their strength at every stage of life,” she says.
Her philosophy is simple. Fitness should not be a temporary fix. It should be a lifelong journey grounded in love, discipline, and joy.
Lessons That Go Beyond the Gym
Over the years, Syrah has learned that coaching is about so much more than workouts. It is about connection.
“Consistency and empathy are what build trust,” she says. “People might come for the fitness, but they stay for the support. They need someone who listens, who believes in them, especially when they are still learning to believe in themselves.”
This heart centered approach has made her more than a trainer. She is a mentor, a guide, and for many, a source of healing.
Staying Real in a Filtered World
In a world of filters and unrealistic standards, Syrah stands out by staying true to herself.
Her advice for others entering the industry is honest and empowering. “Trust your path. Never dim your light to fit in. Keep learning. Stay real. And never let social media define your worth. Your impact goes far beyond likes — it lives in the lives you change.”
Her authenticity is magnetic. Her followers are not just watching her. They are walking with her.
What Is Next for Journey With Syrah
As her movement grows, Syrah is expanding her reach. She is developing more wellness programs, creating online resources, and hosting workshops designed to support women through every stage of life.
She is also building content that breaks down barriers. Whether it is beginner tips or postmenopausal support, everything she creates is rooted in care, clarity, and confidence.
Each post, each session, and each conversation reminds women of one truth it is never too late to begin again.
The Legacy She Is Building
More than anything, Syrah hopes her legacy will be one of love, strength, and purpose. She wants to be remembered not for the weights she lifted but for the people she helped lift up.
“I want people to remember me for the hearts I helped heal,” she says with a smile.
Syrah is not just building a brand. She is creating a movement. A safe space. A new standard. A revolution that empowers women to live strong, bold, and fulfilled lives at every age, on their own terms.
Do follow her on Instagram
