When Fares Ghattas was just 12 years old, he received a gift that would shape his entire future a vintage watch from his grandfather, a respected notary with a love for craftsmanship. At that age, Fares didn’t realize the deeper meaning behind the gift. But over time, that watch came to represent more than just time. It stood for precision, heritage, and a quiet kind of excellence. This moment planted the seed for a lifelong passion for luxury that would take him across industries and continents.
Today, Fares Ghattas is known as a global entrepreneur and visionary, connecting high-net-worth individuals with elite brands through The Luxury Network and now making waves in the crypto and fintech space with Bitexen. But his story is not just about business. It’s about creating experiences, building trust, and turning personal values into professional success.
Building Bridges in Luxury
In 2005, Fares made a big move from Lebanon to Qatar and a few years later to London. Rather than simply settling into existing markets, he saw an opportunity to connect worlds high-net-worth individuals and top luxury brands from different cultures and sectors. For him, luxury was never just about expensive items. It was about experiences, trust, and exclusivity.
This philosophy inspired him to co-found The Luxury Network, now the world’s leading luxury affinity marketing group, active in over 45 cities worldwide. Through this platform, he has helped luxury brands collaborate, build stronger customer loyalty, and create memorable events that leave lasting impressions.
From Real Estate to Global Luxury Leadership
Fares’ entrepreneurial journey started back in Lebanon after graduating from the Lebanese American University. He took over his family’s construction business and transformed it into FG Realty, focusing on high-end real estate brokerage and property management.
This transition wasn’t easy. He faced a conservative market and had to earn trust from high-profile clients while modernizing the entire business. These early challenges taught him valuable lessons about resilience, adaptability, and the importance of market foresight lessons he would carry into his later ventures.
Expanding The Luxury Network and Beyond
One of Fares’ proudest achievements is turning The Luxury Network into a truly global force. But he didn’t stop there. Understanding the importance of education and grooming future leaders in luxury, he launched The Luxury Network Academy, a global e-learning platform designed to train the next generation of luxury professionals.
He also started The Luxury Network Awards and The Luxury Network Magazine, strengthening the community and providing more opportunities for brands to connect and celebrate excellence.
Entering the World of Crypto with Bitexen
Fares’ philosophy of trust, exclusivity, and exceptional experiences naturally led him to the crypto world, where he joined Bitexen. In an industry known for volatility and skepticism, he saw an opportunity to apply luxury principles to create a more secure and user-focused experience.
At Bitexen, Fares is working on strategic global expansion, with a special focus on emerging markets in the Middle East, Africa, and Europe. By approaching crypto like a luxury brand emphasizing trust, loyalty, and a premium user experience he is helping Bitexen stand out in a crowded market.
Creating Value Through Education and Mentorship
Fares believes deeply in the power of education. With The Luxury Network Academy, he is giving aspiring luxury professionals access to world-class knowledge, mentorship, and industry pathways.
He wants to inspire others to think big, connect beyond borders, and understand that luxury is not just about products but about creating value through meaningful relationships and experiences. His focus on emerging markets shows his commitment to spreading these values globally and supporting new talent in places where luxury is still growing.
The Core Philosophy Trust Above All
Whether in real estate, luxury marketing, or crypto, one principle has always guided Fares. Trust is the most important currency. Markets can change, trends can fade, but trust stays.
This belief shapes how he builds teams, forms partnerships, and communicates with clients. Instead of chasing quick wins, he focuses on long-term relationships and meaningful impact. It’s an approach that has kept his ventures strong and respected, even during industry disruptions.
Advice to the Next Generation
Looking back, Fares says he would tell his younger self to think long-term but act with precision in the short term. He encourages taking risks, but always staying rooted in strong personal values.
Relationships, he says, open more doors than capital ever will. He urges young entrepreneurs to invest as much in people as they do in strategy and to embrace change rather than fear it.
Every pivot in his career from real estate to luxury networking to publishing and crypto was a leap into the unknown, but each move brought new opportunities and growth.
A Legacy of Connection and Impact
Fares hopes to be remembered not just as a founder or CEO, but as someone who connected people, ideas, and cultures to create lasting value.
His vision is to build a legacy of innovation without ego, growth with purpose, and leadership that empowers others. He wants to be a catalyst for positive change, inspiring future leaders to dream big and stay authentic.
Follow the Journey
Fares continues to share his journey and insights through social media, offering glimpses into his work and lifestyle to inspire people around the world. You can follow him on Instagram, LinkedIn, and TikTok at Faresghattas.
His story proves that true luxury isn’t about being loud. It’s about being timeless, personal, and deeply meaningful. From a vintage watch at age 12 to becoming a global leader, Fares Ghattas reminds us that success is not just about what you build but about the trust and connections you create along the way.
Do follow him on Instagram
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