The world’s 1st Genuine & Certified Natural Diamond Coating, proudly born & innovated in the UAE under the visionary leadership of Fakhri Tarabein.
For the first time, natural diamonds go beyond jewelry, elegantly enhancing automobiles, interiors, sculptures, timepieces, and more to transform everyday surfaces into radiant masterpieces.
Fakhri Tarabein, a name associated with luxury, innovation, and exceptional craftsmanship, is a pioneer in the world of bespoke gifts and timeless artistry. As the first certified innovator of natural diamond coating, his journey from modest beginnings to global recognition has inspired aspiring creators worldwide. Since founding Sam and Bros Co. in 1997, Tarabein has dedicated himself to redefining luxury through quality, creativity, and a relentless pursuit of perfection.
From Humble Beginnings to Global Recognition
Born in Syria and now based in the UAE, Fakhri’s early life was shaped by resilience and ambition. With limited exposure to luxury or the fine arts during his upbringing, he nurtured a vision that set him apart — a desire to create lasting beauty through his own unique lens.
Upon moving to the UAE, Fakhri identified an opportunity in the luxury space — the need for high-end, bespoke gifts that combined aesthetic appeal with lasting value. This insight led to the creation of Sam and Bros Co., which would go on to set new benchmarks in luxury and personalization.
In the beginning, challenges were plenty: funding was limited, and recognition came slowly. But Fakhri’s relentless work ethic and creative spirit helped him refine his craft. His brand gradually gained a loyal clientele, drawn to the distinctive blend of tradition and innovation that defines every Sam and Bros creation.
The Revolutionary Diamond Coating Innovation
In 1997, Fakhri Tarabein introduced a ground-breaking concept to the luxury industry — the world’s first certified natural diamond coating. This innovation allowed surfaces to be enhanced with real diamonds, significantly increasing their durability and visual allure.
Unlike conventional embellishments, this technology brought a new level of sophistication to luxury goods. Whether applied to sculptures, furniture, watches, or interiors, the diamond coating ensured both beauty and longevity — a combination rarely seen in the industry.
This advancement not only distinguished Sam and Bros Co. from its competitors but also shifted the expectations of what luxury could be. Fakhri’s work continues to inspire creators and entrepreneurs looking to blend technology and tradition in meaningful ways.
Sam and Bros Co.: A Brand Rooted in Excellence
Sam and Bros Co. is more than just a name — it is a reflection of Fakhri Tarabein’s vision for unmatched craftsmanship. Every piece created under the brand carries a signature touch of elegance, precision, and personalization.
What makes Sam and Bros unique is its ability to seamlessly merge classic artistry with contemporary innovation. Fakhri’s commitment to pushing creative boundaries is evident in every design, whether it’s a diamond-coated sculpture, a custom timepiece, or a luxury gift item.
Clients receive not just a product, but an experience. The brand is known for its tailored approach, ensuring that every piece resonates with the client’s personal taste and story. This deep attention to detail has earned Sam and Bros a loyal and prestigious clientele, including royals, collectors, and art lovers from around the world.
A Personal Vision with Global Impact
Fakhri Tarabein’s journey is about more than business. It’s about passion, purpose, and a commitment to excellence. He doesn’t just create items; he creates heirlooms — works of art meant to be cherished for generations.
His approach to luxury emphasizes storytelling and timelessness. For him, each creation is more than a product; it is a meaningful artifact that carries the spirit of innovation and heritage. This philosophy is deeply embedded in the brand’s DNA and continues to influence the wider luxury and jewelry market in the region.
Fakhri’s diamond coating technology has inspired a wave of rethinking in the industry — encouraging others to explore how traditional luxury can evolve with modern science and vision.
Looking Ahead: A Future of Endless Possibilities
The future holds immense potential for both Fakhri and Sam and Bros Co. With a strong foundation of creativity and trust, the brand is poised to explore new product categories, advanced technologies, and elevated customer experiences.
Fakhri is focused on expanding both the brand’s artistic footprint and its technological edge. Plans are underway to incorporate more personalized, digital-first experiences for clients, aligning with modern luxury trends that prioritize exclusivity and emotional value.
Through it all, Fakhri remains true to the core principles that built his success: innovation, elegance, and a belief that true luxury lies in the details.
Conclusion: A Legacy of Innovation, Beauty, and Craftsmanship
Fakhri Tarabein’s story is a celebration of resilience, vision, and the pursuit of excellence. From a humble start in Syria to leading one of the most innovative luxury brands in the UAE, his journey offers valuable lessons to creators, entrepreneurs, and dreamers alike.
Through Sam and Bros Co., he has not only crafted exquisite objects but has also created a legacy — one where luxury is redefined through innovation and artistry. As he continues to shape the industry, his work remains a symbol of timeless beauty and groundbreaking design.
For more information on his products and to explore Sam and Bros Co., visit www.samandbros.com or follow Fakhri on Instagram.
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