Empowering Voices: How Saana Azzam is Shaping the Future of Public Speaking in MENA

The Early Spark: A Life-Changing Epiphany
For Saana Azzam, the journey to becoming a leading figure in public speaking began with a profound realization early in life. While many of us struggle to find our true calling, Saana’s path was illuminated by a singular moment: discovering the transformative power of effective communication. “This epiphany not only directed my career path but also fueled my passion for helping others become effective communicators,” she shares. It was this insight that set her on a mission to dedicate her life to empowering others through the art of communication.

From Economics to Public Speaking: A Strategic Choice
Saana’s academic background in economics from the prestigious Stockholm School of Economics laid the groundwork for her career. This education provided her with essential skills and a unique perspective that have been instrumental in her roles as a speaker and coach. The blend of economic insights and communication expertise has enabled Saana to excel in public speaking and event management, connecting deeply with audiences and clients alike. Her choice to pivot into this field was both strategic and driven by a passion for impacting lives through effective communication.

Building MENA Speakers: A Milestone Achievement
Among her many achievements, Saana considers the establishment of MENA Speakers to be the pinnacle of her career. “Creating MENA Speakers has been a significant milestone,” she notes. This platform has rapidly become a leading force in public speaking within the Middle East, reflecting Saana’s dedication to empowering others. The success of MENA Speakers is not just a personal triumph but a testament to her commitment to enhancing communication across diverse communities.

Overcoming Early Challenges: The Path to Credibility
Starting out, Saana faced the common challenge of establishing credibility in a competitive industry. “The process involved a lot of hard work and perseverance,” she recalls. By focusing on continuous improvement and seeking feedback from mentors, Saana was able to refine her skills and build confidence. This early struggle, though challenging, was crucial in shaping her resolve and capabilities.

Balancing Act: Current Projects and Career Goals
Currently, Saana is engaged in several initiatives that align with her long-term career goals. “Balancing my professional responsibilities with personal life is an ongoing challenge,” she admits. She emphasizes the importance of setting boundaries and prioritizing self-care to maintain her effectiveness in both spheres. This balance is essential for her continued growth and the well-being of those around her.

Inspiration and Guidance: The Role of a Trusted Friend
In Saana’s career journey, her dear friend Thea Myhrvold has been a significant source of inspiration. “Thea embodies the value of sisterhood and true partnership,” Saana says. Whether it’s providing ingenious solutions or offering candid advice, Thea’s influence has been profound. Saana values their relationship deeply, noting that this tough, unconditional love has been a cornerstone of her personal and professional life.

Lessons Learned and Reflections: Embracing Growth
Reflecting on her career, Saana acknowledges a major lesson learned about work-life balance. “If I could do one thing differently, I would have taken a longer maternity leave,” she reveals. She believes that immersing oneself fully in family life is as important as professional achievements. This realization has shaped her approach to work and life, emphasizing the need for patience and balance.

Redefining Success: Making a Positive Impact
For Saana, success is measured by the positive impact she has on her clients and audiences. “One of the most rewarding moments was receiving feedback from clients who felt empowered and transformed after my sessions,” she shares. This affirmation of her work motivates her to continue her mission, knowing that she has made a tangible difference in people’s lives.

Advice for the Future: Wisdom from Experience
Looking back, Saana offers valuable advice to her younger self. “Build a strong financial buffer, choose your life partner wisely, and become an unstoppable force,” she advises. She emphasizes the importance of mastering essential skills, maintaining good health, and surrounding oneself with supportive individuals. This guidance reflects her deep understanding of the challenges and opportunities in the professional world.

Leaving a Legacy: A Vision for the Future
Saana’s vision for her legacy is both profound and inclusive. “I hope to create a culture where everyone feels respected and empowered,” she says. She aims to champion diversity and inspire change, elevating voices that have traditionally been underrepresented. Through MENA Speakers and her leadership, Saana is committed to fostering a more inclusive and vibrant future for the public speaking industry.

Saana Azzam’s journey from a transformative early moment to becoming a leading figure in public speaking showcases her unwavering commitment to empowering others. Her story is a powerful reminder of the impact that passion, perseverance, and authenticity can have on shaping a meaningful career.

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