From Humble Beginnings to Global Recognition
Emil Bedretdinov’s journey from modest origins to becoming a global hospitality mogul is nothing short of inspiring. Born with an innate passion for creating memorable experiences, Emil’s early life was marked by challenges that only fueled his determination. His relentless pursuit of excellence and innovation laid the foundation for what would become a transformative career in the hospitality industry.
Establishing THE DNA GROUP: A New Era in Hospitality

Emil’s entrepreneurial spirit led him to establish THE DNA GROUP, an international hospitality holding that has redefined luxury and entertainment. With flagship venues like Papa Dubai and Papa Moscow, THE DNA GROUP has become synonymous with opulence, innovation, and unparalleled guest experiences. These establishments are not just venues; they are curated experiences that blend art, music, and gastronomy to captivate the senses.
Innovating the Nightlife Scene with Papa Dubai
Papa Dubai stands as a testament to Emil’s visionary approach. Under his leadership, it has transformed into a cultural hub that attracts global icons, from world-renowned DJs to influential artists. The venue’s success lies in its ability to merge luxury with innovation, offering patrons an immersive experience that goes beyond traditional nightlife. Emil’s emphasis on creating a unique atmosphere has positioned Papa Dubai as a must-visit destination in the city’s vibrant entertainment landscape.
Embracing Technology for Enhanced Guest Experiences
In an industry where personalization is key, Emil has been at the forefront of integrating technology to elevate guest experiences. By leveraging artificial intelligence, THE DNA GROUP has been able to anticipate customer preferences, streamline operations, and deliver tailored services that exceed expectations. This forward-thinking approach not only enhances efficiency but also sets new standards for luxury hospitality.
Recognition and Accolades: A Testament to Excellence
Emil’s contributions have not gone unnoticed. In 2025, he was honored as the Best Hospitality Group CEO in the UAE, a recognition that underscores his impact on the industry. His leadership has been instrumental in setting benchmarks for service excellence, innovation, and operational efficiency. Such accolades serve as a testament to his unwavering commitment to redefining the hospitality landscape.
Expanding Horizons: Papa Moscow and Beyond
Building on the success of Papa Dubai, Emil expanded his vision to Moscow, introducing Papa Moscow to the city’s dynamic nightlife scene. This venture mirrors the ethos of its Dubai counterpart, offering an eclectic mix of entertainment, culinary delights, and artistic expression. Emil’s ability to adapt his concept to different cultural contexts while maintaining brand integrity showcases his strategic acumen and global perspective.
Mentorship and Empowering the Next Generation
Beyond his business ventures, Emil is deeply committed to nurturing talent and fostering growth within the hospitality sector. He actively mentors aspiring entrepreneurs, sharing insights and experiences to guide them on their professional journeys. His dedication to empowering others reflects his belief in collective success and the importance of giving back to the community.
A Vision for the Future: Sustainability and Innovation
Looking ahead, Emil envisions a hospitality industry that harmonizes luxury with sustainability. He advocates for environmentally conscious practices, from sourcing local ingredients to implementing energy-efficient technologies. By championing sustainable initiatives, Emil aims to create experiences that are not only indulgent but also responsible, ensuring a positive impact on both guests and the planet.
Conclusion: Inspiring a New Generation of Hospitality Leaders
Emil Bedretdinov’s journey is a powerful narrative of resilience, innovation, and visionary leadership. His ability to transform challenges into opportunities and his commitment to excellence serve as an inspiration to aspiring entrepreneurs worldwide. As he continues to push boundaries and redefine the standards of luxury hospitality, Emil’s legacy is one that will undoubtedly influence the industry for years to come. Do follow him on Instagram.
Vibe High: URBN Saturdays Return to Mood Rooftop Lounge on April 26