Emarat, the Emirates General Petroleum Corporation, has launched an innovative marketing strategy named ‘Project Landmark’. This initiative opens doors for local and international companies to have their names on petrol stations across Dubai and the Northern Emirates. With the aim of integrating business models within service stations, ‘Project Landmark’ mirrors the successful naming rights strategy seen in Dubai Metro stations. This move by Emarat is expected to revolutionize the marketing landscape in the fuel industry and create new avenues for brand visibility and customer engagement.
The announcement, made on Saturday, marks a significant step forward for Emarat in its quest to provide cutting-edge services and enhance customer experience. Through ‘Project Landmark’, companies can obtain exclusive naming rights for petrol stations, enabling them to promote their brands directly to customers in high-traffic areas. This marketing strategy not only offers companies valuable exposure but also aligns with Emarat’s commitment to innovation and customer-centric solutions.
Eng. Ali Khalifa Al Shamsi, the Director General of Emarat, expressed his enthusiasm for ‘Project Landmark’ and highlighted its potential to elevate brand presence and strengthen strategic partnerships. He emphasized that the initiative goes beyond commercial interests, serving as a platform for companies to deliver exceptional services and contribute to the UAE’s economic growth. By prioritizing customer satisfaction and fostering long-term relationships, Emarat aims to establish a unique ecosystem where businesses thrive and customers are valued as key stakeholders.
The concept of naming rights has been successfully employed in various sectors, including sports stadiums, airports, and transportation hubs. Dubai Metro stations serve as prime examples, with many stations bearing the names of local and international corporate entities. Emarat’s ‘Project Landmark’ extends this concept to petrol stations, offering companies a unique opportunity to enhance their visibility and engage with consumers on a daily basis.
With a network of 139 service stations across Dubai and the Northern Emirates, Emarat is well-positioned to implement ‘Project Landmark’ and drive meaningful partnerships with businesses. The initiative underscores Emarat’s commitment to innovation and excellence, as well as its dedication to meeting the evolving needs of customers in the fuel industry.
As the project unfolds, companies are encouraged to explore the possibilities offered by ‘Project Landmark’ and seize the opportunity to enhance their brand presence in key locations across Dubai and the Northern Emirates. By leveraging this innovative marketing strategy, businesses can connect with customers in a meaningful way and establish themselves as industry leaders in the competitive fuel market.
In summary, Emarat’s ‘Project Landmark’ represents a bold step forward in the realm of marketing and brand promotion. By allowing companies to brand petrol stations, Emarat is paving the way for new opportunities in the fuel industry and redefining the concept of customer engagement. As businesses embrace this innovative approach, Emarat remains committed to delivering exceptional services and driving economic growth in the UAE.
