EKTIFA, a renowned dairy and beverage company in the UAE, has officially launched its latest product, Flavoured Mleiha Milk, in Sharjah Co-operative Society outlets. This exciting product release marks a significant step in EKTIFA’s commitment to delivering high-quality, innovative dairy options to consumers across the region. The new offering has been inspired by the rich heritage of the Mleiha region, known for its historical and cultural significance.
A Unique Blend of Tradition and Innovation
The Flavoured Mleiha Milk represents a harmonious blend of tradition and modernity, combining the nutritional benefits of fresh milk with delightful natural flavors. Inspired by the tranquil and scenic landscapes of Mleiha, EKTIFA has crafted a product that pays tribute to the region’s rich heritage while catering to contemporary tastes.
According to EKTIFA’s marketing director, the decision to brand the product after Mleiha stems from the region’s symbolic connection to purity and nature. The company aims to foster a deeper sense of connection between consumers and the UAE’s cultural roots.
Flavour Profiles to Delight All Taste Buds
EKTIFA has launched three initial flavor variants for the Flavoured Mleiha Milk:
- Date Delight: Featuring the natural sweetness of locally sourced dates, this variant captures the authentic flavors of the Arabian desert.
- Rose & Cardamom: A fragrant blend inspired by traditional Middle Eastern desserts, offering a refreshing and exotic taste.
- Chocolate Mint: A contemporary twist combining the indulgence of chocolate with a hint of cool mint, appealing to younger audiences.
These flavors have been carefully developed to suit both local and international palates, providing a unique taste experience for every consumer.
Nutritional Benefits and Quality Assurance
EKTIFA has emphasized the nutritional value of its Flavoured Mleiha Milk range. Each bottle is fortified with essential vitamins and minerals, making it an ideal beverage for families and health-conscious individuals.
Key nutritional benefits include:
- High calcium content for strong bones and teeth
- Protein to support muscle growth and repair
- Essential vitamins such as Vitamin D and B12
- No artificial preservatives or additives
Strict quality assurance measures have been implemented throughout the production process to ensure that every bottle meets EKTIFA’s high standards for freshness and safety.
Sustainable Packaging for a Greener Future
As part of its commitment to sustainability, EKTIFA has adopted eco-friendly packaging for the Flavoured Mleiha Milk range. The bottles are made from recyclable materials, reducing the environmental impact and aligning with the UAE’s national sustainability goals.
In a statement, EKTIFA’s sustainability officer highlighted the company’s efforts to reduce plastic waste and encourage responsible consumption practices among customers.
Exclusive Launch at Sharjah Co-operative Society
Sharjah Co-op, one of the largest retail chains in the emirate, has been chosen as the exclusive launch partner for the Flavoured Mleiha Milk. The product is now available in all Sharjah Co-op outlets, with dedicated promotional stands set up to attract shoppers and encourage trial purchases.
The partnership between EKTIFA and Sharjah Co-op underscores the retailer’s commitment to supporting local brands and promoting high-quality, innovative products to its customers.
Consumer Engagement and Marketing Campaigns
To create buzz around the launch, EKTIFA has rolled out an extensive marketing campaign across various media channels. The campaign includes:
- Social Media Contests: Encouraging customers to share their Flavoured Mleiha Milk experiences using a dedicated hashtag for a chance to win exciting prizes.
- In-Store Sampling: Offering free samples at Sharjah Co-op outlets to give customers a firsthand taste of the new flavors.
- Celebrity Endorsements: Collaborations with well-known influencers and local celebrities to promote the product and engage with a broader audience.
EKTIFA has also planned educational content highlighting the nutritional benefits of milk and the cultural significance of Mleiha to further connect with consumers.
Positive Consumer Feedback
Initial customer feedback has been overwhelmingly positive, with many praising the unique flavor combinations and high-quality packaging. The Date Delight variant, in particular, has emerged as a crowd favorite, resonating with consumers who appreciate traditional Arabian flavors.
A mother shopping at Sharjah Co-op commented, “My kids absolutely loved the Chocolate Mint flavor. It’s great to see a brand like EKTIFA offering something innovative and delicious for children.”
Future Expansion Plans
EKTIFA has ambitious plans to expand the Flavoured Mleiha Milk range in the coming months. New flavors are already in development, with the company hinting at seasonal limited editions to keep the product line fresh and exciting.
Additionally, EKTIFA aims to distribute the product to other major retail chains across the UAE and eventually explore export opportunities to regional and international markets.
A Step Towards Healthier Lifestyles
The launch of Flavoured Mleiha Milk aligns with EKTIFA’s mission to promote healthier lifestyles through nutritious and enjoyable food and beverage options. The company hopes that this product will encourage more people to incorporate milk into their daily diets, particularly children and young adults.
Conclusion
EKTIFA’s introduction of Flavoured Mleiha Milk in Sharjah Co-op is a testament to the company’s innovative spirit and commitment to honoring the UAE’s cultural heritage. By offering a unique blend of tradition and modernity, EKTIFA has positioned itself as a leading player in the dairy industry. With its eye on future growth and expansion, the company is set to make a lasting impact on the UAE’s food and beverage landscape.
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