In today’s fast-evolving world, where urbanisation is rapidly reshaping cities, few professionals stand out for their commitment to making public transport more than just a means of getting from point A to point B. Dureshewar Zaeem is one such trailblazer. With a career spanning over 15 years, she has grown from a strategic marketing professional focused on profitability to a leader dedicated to transforming urban mobility and advancing sustainability.
A Career Defined by Purpose
Dureshewar Zaeem began her professional journey in strategic marketing, where her primary focus was helping clients enhance profitability and market presence. Her perspective evolved significantly when she started working with a global public transport association an experience that reshaped her understanding of impact and purpose.
It was during this phase that she truly recognised how public transport plays a vital role in shaping communities and improving everyday lives. Reflecting on this shift, she shares, “Working in the public transport sector made me realise that my work could contribute to something much larger improving how people move, live, and connect.” From that point on, purpose became the driving force behind her career decisions.
Tackling Urban Challenges with Mobility Solutions
With cities growing faster than ever, urban mobility is one of the biggest challenges of our time. More people living in cities means more demand for efficient, sustainable transport options. Dureshewar Zaeem believes that public transport is key to solving problems like traffic congestion, pollution, and carbon emissions.
She explains, “Urban mobility is central to managing rapid urbanisation and meeting global net-zero climate goals.” Her work focuses on creating and promoting transport solutions that support sustainable city growth, reducing the environmental impact while improving accessibility for all residents.
Overcoming Challenges as a Woman in a Male-Dominated Sector
Starting her professional journey in the UAE was no easy task, especially as a woman in a predominantly male industry. Dureshewar Zaeem recalls the early challenges of establishing herself and gaining respect in a sector where women were less represented.
However, she remains hopeful about the changes she sees today. She says, “It’s encouraging to witness more inclusive policies and support for women entering this field.” But she stresses that personal resilience and continuous self-development are still essential to breaking down barriers and achieving success.
Delivering Success Against the Odds: The MENA Transport Congress
One of Dureshewar Zaeem’s proudest achievements came when she led the MENA Transport Congress after it was postponed twice due to the COVID-19 pandemic. Organizing a major event during such uncertain times tested her leadership and crisis management skills like never before.
The congress turned out to be a record-breaking success, setting new standards in how large-scale transport events are planned and executed. She shares, “This experience taught me the value of detailed contingency planning and strong collaboration with stakeholders.” The achievement strengthened her belief in teamwork, adaptability, and staying calm under pressure.
Preparing for a Global Summit in Dubai
Currently, Dureshewar Zaeem is focused on the preparations for the upcoming UITP Summit in Dubai, a prestigious global event that will bring together leaders, policymakers, and innovators from around the world to shape the future of urban mobility.
The summit aims to highlight breakthroughs in public transport, encourage knowledge sharing, and set new benchmarks for sustainable and inclusive mobility systems. Working closely with her team and key stakeholders, she is committed to ensuring the event delivers meaningful outcomes for the global transport community.
She shares with enthusiasm, “We want this summit to inspire positive transformation and support sustainable growth globally.”
Advocating for Women in Public Transport
Dureshewar Zaeem is also deeply committed to empowering women in her industry. One of her personal projects, called Celebrating and Promoting Women in Public Transport, aims to increase awareness and support for female professionals in this space.
She believes that resilience and self-belief are critical for women navigating traditionally male-dominated fields. She advises, “Ignore negativity and stay focused on your goals. Hard work, perseverance, and investing in yourself always pay off.”
Words of Wisdom from Experience
Looking back, Dureshewar Zaeem offers valuable advice for anyone starting their journey or facing challenges.
She says, “Trust the process and embrace every challenge as a learning opportunity. Don’t be discouraged by setbacks or others’ opinions. Keep your eyes on your long-term goals and continuously invest in your growth.”
This mindset has not only helped her overcome obstacles but also enabled her to create meaningful, lasting change in her field.
Building a Legacy of Impact and Collaboration
Above all, Dureshewar Zaeem wants to be remembered as a leader who inspires teamwork and drives positive change in urban mobility. Her goal is to leave behind a legacy of transformation, collaboration, and sustainable impact.
She says, “I want to be known as a change-maker who leads by example and helps others work together towards shared success.” Her story highlights the importance of vision, determination, and inclusivity in building better cities for the future.
Conclusion
Dureshewar Zaeem’s journey from strategic marketing to leading major initiatives in urban mobility is a powerful example of how purpose-driven work can create real-world impact. Her dedication to sustainability, resilience in the face of challenges, and passion for empowering others make her a role model in a critical and growing industry.
As cities worldwide strive to become more sustainable and accessible, leaders like Dureshewar Zaeem are essential. Through her work, she continues to shape the future of public transport, proving that with determination and vision, one person can truly transform an entire sector and improve the lives of millions.
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