Dubai’s food scene just got a whole lot hotter—and sweeter. FIX Dessert Chocolatier, the viral chocolate brand that took social media by storm, has launched a brand-new tropical-inspired flavour, “Time to Mango,” at a pop-up in the Mall of the Emirates. Known for their dramatic, gourmet dessert bars, FIX is back with another knockout creation, drawing long queues and viral buzz across platforms.
The new flavour, which blends the richness of white chocolate with the tangy punch of mango and passionfruit, is wrapped in FIX’s signature hand-painted shell and finished with popping candy. It’s more than just a treat—it’s an experience, and it’s here just in time to kick off Dubai’s summer in the most delicious way possible.
A Pop-Up That Feels Like a Celebration
For those who’ve experienced FIX pop-ups before, the latest one at the Fashion Dome of the Mall of the Emirates doesn’t disappoint. Designed to captivate all the senses, the setup includes immersive displays, engaging activities, and photo-worthy installations that are tailor-made for social sharing.
Running from June 13 to 15, the pop-up has turned the shopping destination into a dessert lover’s paradise. FIX fans and curious passersby are lining up not just for a taste but for the full experience. From the first bite to the final snap for Instagram, the “Time to Mango” launch has proven that FIX knows exactly how to throw a flavour party.
What’s Inside “Time to Mango”?
Every FIX bar is a multi-layered journey—and the new mango flavour is no exception. “Time to Mango” brings together:
- A silky white chocolate shell that’s smooth and visually striking
- A tropical core filled with rich mango and zesty passionfruit
- Playful popping candy for a fizzy, nostalgic twist
It’s a flavour that balances creamy sweetness with vibrant citrus notes—creating a refreshing, exotic contrast perfect for the Middle Eastern summer. Unlike typical chocolate bars that lean heavy and dense, FIX’s tropical addition is surprisingly light and playful.
This latest invention is not just about indulgence—it’s about bringing joy, surprise, and a little mischief into every bite.
From Home Kitchen to Global Fame
What makes FIX so beloved isn’t just their aesthetic or their flavours—it’s the story behind the brand. Founded by British-Egyptian entrepreneur Sarah Hamouda during her pregnancy, FIX began as a side hustle. In search of nostalgic dessert flavours that were missing in Dubai’s mainstream market, she began creating handcrafted chocolate bars in her home kitchen.
Fast forward a few years, and FIX has become one of the most talked-about dessert brands in the region. The brand has made waves across the UAE, with sellout drops, delivery-only launches, and wildly successful pop-ups that spark long lines and even longer waitlists.
FIX isn’t just a brand—it’s a movement. A celebration of culture, creativity, and pure culinary joy.
Why FIX Keeps Going Viral
FIX’s rise to fame wasn’t by accident. Social media has played a massive role in catapulting the brand into the spotlight. Viral ASMR videos of people biting into FIX bars, each one revealing gooey layers and colorful interiors, have racked up millions of views across TikTok and Instagram.
The brand’s unique approach—blending taste with visual and sensory drama—has made it irresistibly shareable. Each new launch feels like an event, and fans have come to expect something new, unexpected, and delicious every time.
The “Time to Mango” bar, with its vibrant colors and bold flavour profile, is tailor-made for that audience. Early reactions online have described it as “a beach holiday in a bite” and “FIX’s most playful bar yet.”
Creating Cravings Through Scarcity
Part of FIX’s secret sauce is how they use exclusivity to fuel demand. Their products aren’t mass-produced or constantly available. Instead, they use carefully timed drops—through pop-ups or limited-time delivery slots—to build anticipation and excitement.
At the MOE pop-up, bars are sold on a first-come-first-served basis. And for those who can’t make it to the mall, limited delivery via Deliveroo begins on June 16, with bars available only at 2 PM and 5 PM. The scarcity model doesn’t just create urgency—it makes every FIX bar feel like a treasure.
When people know something’s hard to get, they want it even more—and FIX understands that perfectly.
Beyond Dubai: The Bigger Picture
Though the brand was born in Dubai, FIX is quickly becoming a regional and potentially global force. With successful launches already expanding into Abu Dhabi and an ever-growing online fanbase, FIX is setting its sights on broader markets.
What makes the brand so adaptable is its ability to localize dessert flavours while staying globally trendy. From Middle Eastern staples like knafeh and tahini to fruity international blends like mango-passionfruit, FIX balances tradition with innovation effortlessly.
This blend of culture and creativity isn’t just attracting chocolate lovers—it’s inspiring a new generation of food entrepreneurs across the region.
What to Expect at the Pop-Up
Visitors to the Mall of the Emirates pop-up can expect more than just a quick purchase. The FIX team has curated a full experience:
- Interactive photo booths designed for maximum social sharing
- Merch drops including exclusive branded items
- Surprise giveaways and chances to win free bars
- A first look at upcoming flavours (yes, more are coming!)
The energy at the pop-up is electric—equal parts candy shop, art exhibit, and fan meet-up. It’s designed to leave an impression, just like the bars themselves.
The FIX Philosophy: Joy, Art, and Nostalgia
What sets FIX apart from typical dessert brands is its philosophy. Every bar is designed not just as food, but as an emotional experience. The flavours are inspired by nostalgic memories, cultural icons, and personal stories. The packaging is crafted with aesthetic precision. And the brand voice is bold, cheeky, and inclusive.
FIX bars aren’t trying to fit into a mould—they’re redefining what dessert can be. They prove that chocolate can be elegant and exciting, sophisticated yet playful.
By combining storytelling with flavour, FIX has become more than a treat—it’s a cultural product.
Final Thoughts: Mango Mania Is Just the Beginning
“Time to Mango” isn’t just a new chocolate bar—it’s the latest chapter in a brand story that keeps getting better. With its tropical flavour profile, artistic presentation, and viral-ready appeal, it’s the kind of drop that will keep people talking long after the last bite.
And if the energy at the Mall of the Emirates pop-up is any indication, is once again proving that dessert isn’t just something you eat—it’s something you experience, share, and crave.
Whether you’re a die-hard fan or new to the phenomenon, one thing is clear: you’ll want to taste this summer in chocolate form. And you better be quick—because just like summer itself, this flavour won’t last forever.
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