Bolstering Global Trade and Innovation: Dubai at the Forefront
The third edition of the World of Coffee 2024 exhibition, held at the Dubai World Trade Centre, received a distinguished visitor, His Highness Sheikh Mohammed bin Rashid Al Maktoum. This visit by the Vice President and Prime Minister of the UAE and Ruler of Dubai underscored the emirate’s pivotal role in shaping the future of global trade and its commitment to fostering innovation and excellence.
A City that Bridges Markets During his tour, His Highness Sheikh Mohammed remarked on Dubai’s emergence as the heart of global trade for major commodities. With its world-class infrastructure and strategic geographical location, Dubai has become a hub for international markets, bridging economies across continents. The ongoing World of Coffee exhibition is a testament to this, bringing together 1,650 local and international exhibitors to showcase their unique offerings and sustainable practices within the coffee industry.
A Vision for Prosperity and Connection The exhibition ties into the broader Dubai Economic Agenda D33’s goals, which aim to increase foreign trade to AED25.6 trillion and expand Dubai’s global reach to 400 cities over the next decade. These ambitions reflect a desire not only for economic prosperity but also for forging new pathways in the interconnected global trading landscape. The visit was an opportunity for His Highness to observe first-hand the innovative solutions and opportunities generated by this sector.
Coffee as a Global Commodity With a series of informative lectures presented by seasoned professionals and a multitude of exhibits ranging from green and roasted beans to beverage preparation devices, the World of Coffee 2024 serves as a pivotal event in the global coffee industry. The expo offers an ideal platform for networking and showcasing the latest trends and technologies, from roasting services to packaging solutions.
UAE’s National Competence on Display The exhibition also features 60 UAE-based companies and brands, demonstrating the national competence in the rapidly expanding coffee sector. Exciting events like the UAE National Barista and Latte Art Championship, Coffee Design Awards, and Best New Product Awards, celebrate the craftsmanship and innovation within the UAE’s coffee industry.
A Future Brewed with Growth The visit by His Highness Sheikh Mohammed bin Rashid Al Maktoum to the World of Coffee 2024 exhibition aligns with the steady expansion of the coffee industry in the region. With market studies predicting the MENA region’s coffee and Espresso drinks market to reach around US$1.33 billion by 2030, the future is indeed promising for this aromatic commodity.
