Euromonitor’s Top 100 City Destinations Index 2023 makes Dubai the second-best city destination globally, attributing this distinction to the emirate’s robust economic environment, high travel demand, infrastructure growth, and innovative marketing strategies.
Criteria for Evaluation:
The report compares 55 metrics under six essential pillars, evaluating economic performance, tourism dynamics, infrastructure, policies, health and safety, and sustainability. Dubai excels across these pillars, showcasing a balance of economic strength and tourism appeal.
Vitalij Vladykin, senior research manager at Euromonitor, highlights Dubai’s exceptional economic and business prowess, drawing international tourists seeking stopover experiences and fostering a favorable business climate.
The emirate consistently invests in tourism infrastructure and implements creative marketing campaigns, further enhancing its allure.
Sustainability Focus:
Dubai’s commitment to sustainability stands out through initiatives like the ‘Year of Sustainability’ and introducing a ‘Sustainable Tourism’ stamp for hotels. The city actively integrates sustainable practices and targets, underscoring its dedication to environmentally conscious tourism.
Paris retains its top position globally, with Dubai securing the second spot, followed by Madrid, Tokyo, Amsterdam, Berlin, Rome, New York, Barcelona, and London, among the top city destinations.
Travel Projections:
Euromonitor anticipates Dubai hosting 16.8 million international trips in 2023, marking an 18% increase from the previous year. Factors like value-oriented travel preferences, a focus on local experiences, and sustainability drive consumer travel choices.
Recovery and Tourism Growth:
The report notes a robust recovery in international travel, projecting a 38% trip growth in 2023, reaching 1.3 billion by year-end.
Significant milestones in the industry’s rebound include the resurgence of Chinese international travel following governmental quarantine removal, with global tourism spending expected to reach $1.7 trillion in 2023.
