The Dubai Press Club has entered a powerful partnership with IMI Group, aimed at training a new generation of media professionals across the Arab world. Announced at the Arab Media Forum 2024, this collaboration is seen as a strategic step toward shaping the future of journalism, storytelling, and digital communication in the region.
Let’s break down what this means for media talent and why it matters.
A Shared Vision for Stronger Arab Media
Both the Dubai Press Club and IMI Group have long supported innovation in the media space. Their new partnership brings together experience, resources, and regional reach to train young journalists, content creators, and media professionals.
The focus? Upskilling talent and providing hands-on opportunities through workshops, forums, and mentorship.
Mona Al Marri, President of Dubai Press Club, emphasized that the initiative reflects Dubai’s leadership in building a resilient media sector:
“We believe in preparing Arab media talent for the future by equipping them with real skills, critical thinking, and exposure to global media standards.”
Why the Arab Media Forum Was the Perfect Launchpad
The Arab Media Forum is one of the largest media gatherings in the Middle East. This year, it attracted media leaders, journalists, and influencers from across the Arab world. The Dubai Press Club and IMI Group used this high-profile stage to reveal their partnership, showing the region just how serious they are about building media from the ground up.
The collaboration’s first initiative? A specialized training academy focused on storytelling, digital reporting, and ethical journalism.
What the Training Will Offer Aspiring Journalists
The new training initiative will feature:
- Masterclasses led by regional and international media experts
- Workshops on investigative journalism, content production, and AI tools
- Mentorship programs for emerging writers and video creators
- Internships and on-ground media placements in top Arab newsrooms
By combining theory with practice, the partnership ensures participants are ready for the fast-paced world of modern journalism.
Empowering Women and Youth in Media
A major goal of the Dubai Press Club IMI Group partnership is to ensure diversity and inclusion in Arab media. That means creating equal opportunities for women and youth from across the region.
Targeted programs will support female media professionals and give young storytellers platforms to amplify their voices.
This focus reflects a broader shift across the UAE and the Gulf towards inclusive innovation. As Mona Al Marri pointed out:
“Media must reflect the richness and diversity of our society. We are opening doors for talent from every background.”
Technology, Ethics, and the Future of News
One of the core pillars of the training academy will be ethics and digital literacy. As the region navigates fake news, clickbait, and social media influence, the Dubai Press Club and IMI Group want to ensure future media workers are both skilled and responsible.
The partnership will also explore how artificial intelligence, data storytelling, and virtual production are changing journalism. Young journalists will learn how to use these tools without losing credibility or integrity.
Part of a Larger Push to Make Dubai a Media Capital
Dubai has long aimed to be a hub for creative industries, and this new partnership supports that mission. With the rise of Dubai Media City, international broadcasting offices, and major media events, the city is positioning itself as the heart of Arab journalism.
The Dubai Press Club plays a key role in that ecosystem, and teaming up with IMI Group adds global weight to its efforts.
This partnership follows a string of government-led efforts to support the creative economy and attract global media companies to the UAE.
What IMI Group Brings to the Table
IMI Group is known for its leadership in marketing, public relations, and digital communication across the MENA region. Their expertise in content strategy, audience engagement, and training makes them an ideal partner for the Dubai Press Club.
Faisal Al Bannai, Executive Director at IMI Group, said:
“Our shared goal is to give future media leaders the skills they need to succeed—not just regionally, but globally.”
He added that the programs will also help Arab media stand out in a crowded global news landscape.
Real Impact, Not Just Word
Unlike many initiatives that start with announcements but never deliver, the Dubai Press Club and IMI Group are already taking action. The first round of workshops is expected to launch later this year, with applications open to early-career professionals and university graduates.
Participants will be selected based on potential, passion, and commitment to storytelling. Scholarships and travel support will be offered to ensure access for students from across the Arab world.
Conclusion: A Bold Step for Regional Media
The Dubai Press Club IMI Group partnership is more than a handshake—it’s a promise to invest in the future of Arab storytelling.
By offering education, mentorship, and real-world experience, this partnership has the potential to change the careers—and lives—of thousands of young media professionals. It also signals Dubai’s growing leadership in shaping a smarter, more ethical, and more inclusive Arab media landscape.
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