In the first half of 2025, the Dubai Police 901 call centre inquiries reached more than 540,000. This is a remarkable milestone that highlights both the demand for the service and the confidence that residents and visitors place in Dubai Police. The large number of calls shows that the public is increasingly relying on the 901 number for non-emergency and general assistance, while emergency lines remain dedicated to urgent cases.
This growth also reflects Dubai’s expanding population, its rising number of visitors, and the continuous efforts of Dubai Police to provide efficient, accessible, and multilingual services. Let’s take a closer look at the factors behind this increase, the way the 901 call centre operates, and what it means for the future of public safety communication in Dubai.
Overview of the 901 Call Centre’s Role
The 901 call centre was established to handle non-emergency cases, questions, and public service requests. While 999 remains the emergency number for urgent situations such as accidents, crimes, or medical emergencies, 901 is designed to reduce unnecessary pressure on the emergency system.

The 540,000 calls handled in the first half of 2025 represent a wide range of inquiries. From lost property and traffic issues to general guidance and administrative support, the 901 number has become the go-to solution for many everyday needs.
This performance not only reflects the growing trust of the public in the system but also shows that Dubai Police has succeeded in raising awareness about the importance of using 901 for non-emergency communication.


Why the Surge in Inquiries?
Several reasons explain the rise in Dubai Police 901 call centre inquiries in the first half of 2025.
Population Growth and Tourism
Dubai is one of the fastest-growing cities in the region, both in terms of residents and international visitors. More people in the city naturally result in more inquiries, whether they are about safety, traffic, or simple requests for guidance.
Increased Awareness
Public campaigns by Dubai Police have encouraged residents and tourists to use 901 for non-emergency issues. This has helped reduce the misuse of 999 and ensured that real emergencies receive faster attention.
Accessibility and Multilingual Support
Dubai is home to people from more than 200 nationalities. By offering multilingual support and clear communication channels, the call centre ensures that people from different backgrounds can easily reach out.
Digital Integration
Many inquiries may also be coming through integrated digital platforms, such as chatbots, web forms, or WhatsApp services linked to 901. This integration makes it easier for people to connect without relying only on voice calls.
How the Call Centre Manages High Volumes
Handling more than half a million inquiries in six months requires planning and advanced systems. The 901 call centre is structured to handle large volumes efficiently.
Trained Staff and Round-the-Clock Shifts
The centre is staffed by trained officers and support agents who work around the clock. Shift planning ensures that there are enough staff members available during peak hours.
Technology Support
Interactive Voice Response (IVR) systems help redirect common queries, such as information on fines, traffic rules, or lost property, without requiring an agent. This frees up staff to handle more complex cases.
Real-Time Monitoring
Supervisors track call volumes and waiting times in real time. If one area experiences a sudden surge in calls, resources can be adjusted quickly to reduce waiting times.
Escalation Protocols
Urgent or complex cases are escalated to specialized departments. This ensures that callers get the right help without delay while ordinary inquiries are still managed efficiently.
Types of Inquiries
The 540,000 inquiries handled by the Dubai Police 901 call centre cover a wide range of needs. Some of the common categories include:
Non-Emergency Assistance
This includes issues such as reporting minor traffic violations, complaints about noise, or seeking advice on community-related matters.
Lost and Found
Tourists and residents often use 901 to report lost items or to inquire about belongings found by police.
Administrative Support
Inquiries about traffic fines, vehicle status, licensing, and permits are among the most frequent requests.
Public Services
Questions related to community safety, event management, or public awareness campaigns are also addressed.
Tourist Support
As a global travel destination, Dubai receives thousands of tourist-related inquiries, from directions to legal advice about cultural practices.
Benefits for the Public and Police

The rise in inquiries shows how valuable the 901 call centre has become.
For the Public
- Quick and reliable access to assistance
- Reduced need to visit police stations for minor issues
- Multilingual support that makes it easy for diverse communities to communicate
- Assurance that emergency lines remain free for life-threatening cases
For Dubai Police
- Clearer separation of emergency and non-emergency calls
- Data collection that highlights common issues faced by the public
- Opportunity to improve community policing and public satisfaction
- More efficient use of resources, as staff can be directed based on data trends
Challenges and Areas of Improvement
Even with impressive results, the 901 call centre faces challenges.
Maintaining Service Quality
As call volumes grow, ensuring that every caller receives timely and accurate assistance is a challenge. Continuous training and hiring are necessary.
Technology Dependence
Relying heavily on digital systems can sometimes cause disruptions if technical problems arise. Backup systems and regular maintenance are essential.
Meeting Multilingual Demands
With such a diverse population, handling all inquiries smoothly in multiple languages requires constant updates in staffing and technology.
Dubai Police is already working on solutions to these challenges, such as investing in AI-powered call classification, expanding language support, and collecting feedback through post-call surveys.
Future of the 901 Call Centre
The success of the Dubai Police 901 call centre in 2025 points to an even more promising future.
Artificial Intelligence and Automation
AI chatbots and voice assistants could handle routine inquiries, leaving human staff to deal with complex or sensitive cases.
Data-Driven Strategies
The data collected from over half a million inquiries can be used to predict public needs, identify problem areas in the city, and improve resource allocation.
Omnichannel Services
Dubai Police may expand services to allow smoother interaction across phone, online chat, mobile apps, and social media platforms.
Public Awareness Campaigns
More campaigns to educate residents and visitors about when to use 901 will ensure better efficiency and prevent misuse of emergency lines.
Conclusion
The first half of 2025 has proven how important the Dubai Police 901 call centre is to the city’s safety and communication system. Handling more than 540,000 inquiries in just six months shows the trust people place in the service and the effectiveness of the system in meeting the public’s needs.
As Dubai continues to grow as a global city, the demand for efficient, multilingual, and technology-driven public services will only increase. The 901 call centre stands as a vital link between the community and law enforcement, ensuring that help, guidance, and information are just a call away.
The success of Dubai Police in managing such a large volume of calls is a sign of both operational strength and community trust. With continuous innovation and public engagement, the 901 call centre will remain a cornerstone of Dubai’s vision for safety, service, and smart city living.
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