Abu Dhabi National Hotels (ADNH) recently announced a transformative collaboration with Kempinski Hotels and Marriott International, leading to the rebranding of five iconic Dubai hotels commencing January 1, 2024.
The Renaming Strategy:
Under this strategic move, renowned hotels in Dubai will sport new banners and identities:
- Address Boulevard becomes Kempinski The Boulevard
- The Address Dubai Mall transforms into Kempinski Central Avenue Dubai
- The Address Dubai Marina will now be known as JW Marriott Hotel Marina
- Vida Downtown Dubai Hotel transitions to Hotel Boulevard, Autograph Collection
- Manzil Downtown Dubai Hotel rebrands as The Heritage Hotel, Autograph Collection
A Vision for Excellence:
Khalid Anib, CEO of Abu Dhabi National Hotels, expressed enthusiasm about the alliance with Kempinski and Marriott. He highlighted Kempinski’s excellence in European hospitality and Marriott’s prestigious brands as pivotal elements in advancing the hotels into an exciting new era.
Enhanced Luxury Experiences:
The partnership aims to elevate guest experiences, solidifying Dubai’s standing as a premier global travel destination. Each property will undergo meticulous enhancements, ensuring guests receive exceptional service and seamless stays.
These enhancements align with the commitment to delivering unparalleled luxury and on-brand experiences.
The rebranding signifies a strategic step towards offering world-class hospitality and signifies the evolving dynamics within the region’s hotel industry.
