The Dubai Gold and Jewellery Group (DGJG) is a leading trade body representing Dubai’s vibrant gold and jewellery sector. Established in 1996, DGJG plays a crucial role in strengthening the emirate’s position as a global gold and jewellery hub, ensuring fair trade practices, and promoting the industry both locally and internationally.
Role and Importance of DGJG
Dubai is often referred to as the City of Gold, and DGJG has been instrumental in maintaining and enhancing this reputation. The group supports retailers, wholesalers, manufacturers, and traders, providing them with a platform to collaborate and grow. Some key functions include:
- Regulatory Support: Working with Dubai authorities to ensure compliance with trade and taxation regulations.
- Market Promotion: Organizing marketing campaigns, seasonal promotions, and festivals to boost consumer interest.
- Gold Pricing Transparency: Publishing daily gold rates and ensuring standardized pricing.
- Industry Advocacy: Representing the sector’s interests in global trade discussions.
Dubai Shopping Festival & Gold Promotions
One of DGJG’s most anticipated initiatives is its Dubai Shopping Festival (DSF) promotions. During DSF and other festive seasons, the group collaborates with Dubai Economy and Tourism to launch promotions that offer customers raffles, gold prizes, and discounts on jewellery purchases.

Gold Trade and Market Impact
Dubai’s gold market is one of the most active globally, with thousands of stores in areas like Deira Gold Souk and Dubai Gold & Diamond Park. DGJG ensures that Dubai maintains its reputation as a trusted and tax-friendly destination for gold buyers and investors.
Future Outlook
With the rise of digital gold trading, sustainable jewellery, and blockchain-based gold transactions, DGJG continues to innovate and support its members in adapting to the latest industry trends. The group remains committed to strengthening Dubai’s global standing in the gold and jewellery trade.
Conclusion
The Dubai Gold and Jewellery Group has been a cornerstone of the emirate’s economic growth, driving transparency, trust, and excellence in the gold trade. As Dubai continues to be a top destination for jewellery enthusiasts and investors, DGJG’s role will only become more significant in the years ahead.
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