Music as a Cultural Connector: The Mission of a Dubai-Based Event Company”
Salman Ahmed, founder of the Dubai-based Portfolio Managing Events (PME), is pioneering a cultural bridge through music. PME, known for organizing live concerts and musical events, focuses on bringing joy and unity through diverse musical experiences. The company aims to promote Arabic talent and engage young audiences, despite facing challenges. PME’s work in the event industry goes beyond entertainment, serving as a platform for cultural exchange and emotional connection among varied audiences in the UAE.
Salman Ahmed’s vision for PME extends to creating a platform where music transcends cultural barriers. The event company’s focus on showcasing diverse musical talents reflects a commitment to celebrating and integrating the rich cultural tapestry of the UAE. Through PME’s initiatives, music becomes a unifying language, fostering understanding and appreciation among people from various backgrounds.
