The Genesis of Roar
In 2013, architect Pallavi Dean embarked on a journey to redefine interior design in the Middle East. With a vision to blend creativity with functionality, she founded Roar, an architecture and interior design studio based in Dubai. Over the past 11 years, Roar has completed over 200 projects across various sectors, including commercial, residential, hospitality, education, and retail. Their portfolio spans regions such as the UAE, Saudi Arabia, and London, showcasing a diverse range of design excellence.
A Philosophy Rooted in Balance
Roar’s design philosophy is encapsulated in the mantra: “50% Wild, 50% Tame.” This approach nurtures their wild side—the artistic free spirit that infuses spaces with a ‘wow’ factor—while grounding designs in scientific, evidence-based, and data-driven foundations. The magic of Roar’s creations emerges from the harmonious collision of these two worlds, resulting in spaces that are both innovative and functional.
User-Centric Design: Creating Experiences
At the heart of Roar’s process is a commitment to user experience design. Recognizing that people spend a significant portion of their lives indoors, Roar takes on the responsibility of making every moment count. Before initiating any project, the team delves deep into understanding the lives that will inhabit the space—be it workers in an office, families in a home, or guests in a hotel. This empathetic approach ensures that each design is tailored to enhance the well-being and productivity of its users.
Navigating Challenges: The Roar Journey
Building a design studio from the ground up in a competitive market like Dubai comes with its set of challenges. In the early days, Roar faced the daunting task of establishing credibility and carving out a niche amidst well-established firms. However, with unwavering determination and a clear vision, the team turned obstacles into opportunities. Embracing a culture of continuous learning and adaptation, Roar stayed abreast of global design trends while remaining attuned to the unique cultural nuances of the regions they served.
Milestones and Achievements
Roar’s dedication to excellence has been recognized through numerous accolades over the years. In 2024, the studio was honored with multiple awards at the Commercial Interior Design Awards, including “Interior Design of the Year: Retail” for their work on Underground Sport and “Interior Design Concept of the Year: Residential” for the Al Barari Villa. Additionally, Roar’s innovative approach earned them the title of “Pioneering Design Firm of the Year” at the Saudi Arabia edition of the awards in 2023.
Diverse Portfolio: A Testament to Versatility
Roar’s expansive portfolio reflects their versatility and commitment to pushing design boundaries. Notable projects include the flagship outlet for Five Guys at Dubai International Airport, retail spaces for Underground Sport, and a chic showroom for Jaipur Rugs. In the commercial sector, they’ve designed offices for global consulting firm Oliver Wyman in Dubai, Abu Dhabi, and Riyadh. Their expertise also extends to the hospitality industry, with projects like the Cue Hotel in Rabat, Morocco, and multiple luxury private residences.
Leadership: The Pillars of Roar
The success of Roar is anchored in its strong leadership. Founder and Creative Director Pallavi Dean is the visionary force ensuring that every project reflects innovation and creativity. Her passion for design and meticulous attention to detail have been instrumental in setting Roar apart in the industry. Managing Director Kathryn oversees the studio’s operations, spearheading business growth strategies and ensuring seamless project execution. Together, they cultivate a culture of integrity, collaboration, and client-centricity within the team.
A Commitment to Social Sustainability
Beyond aesthetics, Roar is deeply committed to social sustainability. They believe in creating spaces that not only serve their immediate purpose but also contribute positively to the broader community. This commitment is evident in projects like the design of multiple mosques across different residential communities for Emaar, where Roar seamlessly blends traditional architectural elements with contemporary design, fostering spaces of spiritual and communal significance.
Embracing the Future: Metaverse and Beyond
Always at the forefront of innovation, Roar has ventured into the realm of the Metaverse, exploring the possibilities of virtual design. This forward-thinking approach allows them to stay ahead of industry trends and offer clients cutting-edge solutions that transcend physical spaces. By embracing new technologies and methodologies, Roar continues to redefine the boundaries of architecture and interior design.
Inspiration for Aspiring Designers
The journey of Roar serves as a beacon of inspiration for budding designers and entrepreneurs. Their story underscores the importance of resilience, adaptability, and a user-centric approach in the world of design. By staying true to their philosophy and embracing both the wild and tame aspects of creativity, Roar demonstrates that it’s possible to create spaces that are not only visually stunning but also profoundly impactful on the lives of their users.
Current Endeavors and Looking Ahead
As Roar continues to grow, they remain committed to their core values while exploring new horizons. With upcoming projects spanning the UAE, Saudi Arabia, and London, the studio is poised to further solidify its global footprint. Their dedication to fostering the strong link between psychology and design ensures that future spaces will continue to prioritize the well-being and experiences of their users. Through active internship programs and a focus on social sustainability, Roar is not only shaping spaces but also nurturing the next generation of design talent. Do follow her on Instagram.
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