Deji Adebola, better known online as Deji WasTaken, is not just another content creator. Alongside his brother Dayo Adebola aka Blacklooneytune he is building a global brand rooted in humor, storytelling, and authenticity. Together, they are not only entertaining millions but also shaping the next generation of digital creators.
With over five million followers across platforms and viral content that spans continents, Deji and Dayo are showing the world that a sense of humor, combined with purpose and creativity, can become a powerful force.
From Lagos to Dubai: A Journey of Passion and Persistence
Born and raised in Lagos, Nigeria, Deji and Dayo grew up immersed in comedy. From classic 60s Carry On films to British sketch shows like Monty Python and Whose Line Is It Anyway, their early exposure to absurdity, sarcasm, and wit helped shape the unique humor that now defines their brand.
Later, platforms like YouTube and Vine in the 2010s had a profound impact on their comedic sensibilities — molding a content style built on expectation subversion, dry humor, and relatability.
Dayo moved to Dubai in 2012 and Deji followed in 2016, both for education. Deji Adebola holds a Bachelor’s degree in International Business with a minor in Marketing from Rochester Institute of Technology, while Dayo earned a Bachelor’s in Computer Network Engineering from Canadian University Dubai.
The Birth of TridentGC and Their Viral Breakthrough
The brothers began their creative journey in 2015, launching a joint YouTube channel named TridentGC, which is still active today. But it wasn’t until 2021, when Deji began experimenting with short-form skits on TikTok, that their popularity skyrocketed.
One skit turned into thousands of shares, one clever joke into 70 million views, and the brothers soon found themselves at the heart of a growing digital movement.
Today, Deji boasts 700K followers on Instagram, while Dayo has built a strong audience of 450K, with many videos being replicated by fans across the globe.
The “IF” Series and a Signature Style
Their most popular ongoing series, dubbed “IF” by their audience, features Deji Adebola saying a sharp, thought-provoking sentence followed by Dayo’s signature reaction. It’s deceptively simple, but the dynamic between the brothers—combined with their delivery and punchlines—has resonated widely.
Their humor is clever, unfiltered, and undeniably relatable, tapping into a global audience that craves authenticity in a world of filters and forced trends.
Life in Dubai: The Real, The Ridiculous, and The Relatable
While many content creators portray Dubai as a city of luxury and lifestyle, Deji and Dayo Adebola provide a refreshingly real and comedic perspective. From awkward mall encounters to culture shocks and daily mishaps, they highlight the nuances of living in the UAE through a humorous lens.
Their content speaks across borders — whether you’re from Lagos, London, or Los Angeles, their skits feel instantly familiar, a testament to their ability to make the specific feel universal.
Building a Business from the Laughs
Deji and Dayo Adebola are more than content creators — they are entrepreneurs. Together, they run Trident Media, a Dubai-based media agency that specializes in creating viral content and influencer marketing campaigns for brands.
With Dayo’s tech expertise and Deji’s marketing edge, Trident Media fuses creativity with strategy. The agency leverages both brothers’ platforms to connect brands with audiences through entertaining, authentic content.
Behind the Scenes: Resilience and Real Talk
Despite their humor, the brothers don’t shy away from sharing the harder side of content creation. Deji has spoken openly about creative burnout, pressure to go viral, and moments of doubt.
Instead of hiding those struggles, they’ve used them to connect more deeply with their audience — showing that success isn’t overnight and that growth comes from staying consistent, staying grounded, and being real.
A Global Brand With Local Roots
What makes Deji and Dayo stand out is their blend of humor and heart. Their content isn’t just entertaining — it’s inspiring. Their tagline “this sentiment captures their personality” captures their personality perfectly: bold, hilarious, and unapologetically truthful.
They remind their audience that it’s okay to start small, to fail, to grow — and that your story matters, even if you’re just telling it with your phone and a joke.
What is next for Deji and Dayo
The journey is just beginning. With a loyal fanbase and rising global reach, Deji and Dayo are now exploring live shows, digital workshops, and collaborations with international creators.
As their digital influence continues to rise, Deji and Dayo remain grounded in their purpose: spreading joy and staying true to themselves. With content that inspires, entertains, and reflects their journey, the future looks bright.
They are also investing heavily in their creative venture, Trident Media, with the goal of building a leading content house in the UAE. The duo is actively looking to collaborate with local brands, helping them grow organically through strategic storytelling and digital media expertise.
Their goal? To empower others to tell their own stories, using humor as the bridge and authenticity as the foundation.
Final Thoughts
In an online world filled with noise, Deji and Dayo Adebola are creating a lasting impact with clarity, comedy, and connection. They’re not just chasing fame — they’re building a legacy.
Whether you follow them for the laughs, the lessons, or the behind-the-scenes honesty, one thing is clear:
“Dejiwastaken and Blacklooneytune aren’t just names. They are the echoes of a movement and its only getting started“
Do follow Deji on Instagram
Do follow dayo on @instagram
“Do check out their joint page”@tridentgc_
“Do check out their media page” @tridentmedia.ae
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