Deepti Chandak, popularly known as Jive with Deepti, has become a leading voice in lifestyle storytelling blending authenticity, mindfulness, and luxury with effortless grace. From a finance journalist at CNBC TV18 to a digital creator and global luxury consultant, her journey reflects the evolution of modern entrepreneurship and purpose-driven influence.
From Finance to Storytelling
Deepti’s career began at CNBC TV18 as a Personal Finance Analyst a role that introduced her to the fast-paced world of media and storytelling. Working with top journalists, she learned that clarity, credibility, and authenticity were the essence of impactful communication.
This early exposure shaped her understanding of how stories influence perception and connect deeply with audiences lessons that later guided her transition into luxury and digital content creation.
Defining Luxury Beyond Labels
After her journalism years, Deepti joined Al Tayer Group, collaborating with prestigious brands like Gucci, Ferrari, Bloomingdale’s, and Bvlgari. She discovered that true luxury is not about status but about craftsmanship, experience, and emotional connection.
When social media began transforming brand communication, Deepti recognized a new opportunity to bring luxury storytelling to digital audiences. In 2012, she launched Jive with Deepti, a lifestyle platform that began as a creative outlet and soon grew into a global community of nearly one million followers.
Building Jive with Deepti
Over the years, Jive with Deepti has evolved into a trusted platform covering travel, wellness, conscious luxury, and mindful living. Deepti’s followers connect not just with her aesthetics but with her voice honest, grounded, and inspiring.
Her success is rooted in consistency and authenticity, values she carried from her corporate experience into the influencer world. For her, numbers matter less than the quality of engagement and the purpose behind every story shared.
Luxury Meets Mindfulness
Beyond her career achievements, Deepti is a certified yoga practitioner, a journey that has profoundly shaped her approach to life and work. Yoga taught her balance, patience, and perspective qualities that guide her professional collaborations and creative decisions.
This mindfulness is reflected in how she curates her content always meaningful, never rushed. She believes modern luxury is about living consciously and finding harmony between ambition and inner peace.
Overcoming Challenges
Deepti’s path has not been without obstacles. Transitioning between industries from finance to media, advertising, and luxury — required resilience and adaptability. When she began building her own brand, overcommitment and burnout were early lessons.
She learned to set boundaries, prioritize quality, and stay aligned with her values principles that define her success today. “Saying no is as important as saying yes,” she often shares, highlighting the importance of self-care in a high-pressure industry.
Mentorship and Growth
Deepti credits her mentors across brands like Dior, Hublot, and Louis Vuitton for shaping her storytelling perspective. Each collaboration taught her how to balance creativity with brand precision. Her yoga teacher training in Rishikesh later added emotional intelligence to her professional toolkit reminding her that authenticity and empathy are timeless assets.
Vision for the Future
Deepti is now expanding Jive with Deepti into a holistic lifestyle ecosystem that blends travel, wellness, and conscious luxury. She is consulting with global brands to craft storytelling strategies rooted in purpose rather than promotion.
She believes the next era of influencer marketing will center around authenticity, sustainability, and emotional connection where creators act as curators of meaningful experiences rather than just trend amplifiers.
Lessons and Inspiration
Deepti’s journey offers timeless insights for young professionals:
- Trust your timing. Every chapter adds value to your story.
- Start small, think big. Growth is gradual but powerful.
- Stay authentic. Trends fade; purpose endures.
- Balance ambition with empathy. Success means little without peace of mind.
For Deepti, success is not defined by titles or metrics but by the ability to live intentionally, inspire others, and stay true to one’s values.
A Life of Purpose and Poise
Deepti Chandak’s story resonates because it is rooted in reality a journey of reinvention, mindfulness, and courage. From the newsroom to luxury boardrooms and global digital stages, she continues to redefine success through authenticity and grace.
Her evolution from a young finance analyst in Mumbai to a respected global influencer embodies a new era of leadership — one where luxury meets mindfulness, creativity meets purpose, and influence meets integrity.
Do follow her on Instagram
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