In the dynamic world of fashion, some stories stand out for their ambition and heart. The story of Matteo Davide Zappala, the Chief Operating Officer of Concrete, is one of them. With over 20 years of experience in the luxury fashion industry, Matteo has brought an international edge to Egypt’s leading menswear brand, Concrete.
Matteo’s career is a masterclass in passion, perseverance, and constant reinvention. From Italy’s iconic fashion houses to Egypt’s rising retail star, he has shown that success is not just about strategy but about embracing a bold vision.
The global journey that shaped a leader
Before stepping into his role at Concrete, Matteo Davide Zappala made his mark at some of the world’s most respected luxury brands. He worked with industry giants like Zegna, Loro Piana, Pal Zileri, and Canali. These experiences allowed him to deeply understand every layer of brand building, from strategic positioning to product development.
His career path reflects an unwavering commitment to excellence. Matteo didn’t just oversee collections; he crafted them. He didn’t just support brands; he helped shape their DNA and global identities. This rare ability to balance creativity with business acumen made him a trusted figure in the luxury menswear world.
Bringing global expertise to Concrete
When Matteo Davide Zappala joined Concrete as COO, he brought this wealth of expertise to Egypt’s most loved menswear retailer. Concrete has always stood out for its strong foundation and commitment to quality, but Matteo saw even more potential. His vision? To transform Concrete from a leading local brand into an internationally recognized fashion powerhouse.
Concrete’s growth story under Matteo’s leadership has been remarkable. The brand’s collections have become more refined, inspired by global trends yet deeply rooted in Egyptian culture. Concrete now competes confidently with international names, both in design and customer experience.
Redefining Egyptian menswear
Concrete is not just about selling suits and shirts. Under Matteo’s guidance, it has become a lifestyle brand that represents sophistication, confidence, and modern Egyptian identity. The brand’s evolution reflects Matteo’s philosophy: fashion should empower people, not just dress them.
By focusing on refined cuts, premium materials, and thoughtful design, Concrete has redefined what Egyptian menswear can look like. Matteo has pushed the brand to experiment with new silhouettes, innovative fabrics, and unique color palettes. Each collection is a statement, a blend of global flair and local pride.
Inspiring through struggle and triumph
Matteo Davide Zappala’s journey hasn’t always been smooth. Moving from the luxury capitals of Italy to a new market in Egypt came with cultural challenges and unexpected obstacles. But Matteo embraced these struggles as opportunities to grow.
His story resonates because it’s about more than fashion; it’s about resilience. From adapting to a new country to understanding a different consumer mindset, Matteo has shown that leadership is about adaptability and empathy. He believes that every challenge is a stepping stone toward a stronger brand and a more inspired team.
Concrete’s vision for the future
Concrete is on a mission to become a globally celebrated brand, and Matteo is at the heart of this journey. The brand already leads the Egyptian market with its distinct style and high standards. But the vision doesn’t stop at national borders.
With a strong digital presence and a vibrant social media community, Concrete is ready to engage audiences worldwide. The brand aims to take the Egyptian aesthetic to new markets and introduce the world to its unique blend of heritage and modernity.
The human side of a fashion visionary
Beyond business meetings and runway shows, Matteo is someone who deeply values human connection. Colleagues describe him as approachable, passionate, and relentlessly supportive. He mentors young talent, pushes creative boundaries, and encourages the team to dream big.
This human-centered leadership style has created a culture at Concrete where creativity thrives and employees feel empowered. It’s no wonder the brand has managed to win the hearts of Egyptian men from all walks of life.
A story to inspire
Matteo’s story is not just for fashion enthusiasts or business leaders. It’s a story for anyone who believes in chasing big dreams, adapting through challenges, and creating something meaningful. His journey shows that success is built not only on experience and skill but also on vision and heart.
Concrete’s success, under Matteo’s guidance, offers a powerful example of what happens when international expertise meets local passion. Together, they’ve created a brand that is as stylish as it is authentic, as ambitious as it is grounded.
Follow the journey
Concrete invites everyone to be part of this inspiring journey. From its latest collections to behind-the-scenes moments with Matteo and the team, the brand shares it all with its growing community online.
By following Concrete, people can witness not just fashion but a movement one that celebrates Egyptian pride, global ambition, and timeless style.
Matteo’s life and leadership remind us that fashion can be more than what we wear it can be a way to tell our story to the world.
Do follow him on LinkedIn and Instagram
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