The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) continues to expand its global tourism reach with the successful hosting of the CIS Marketplace in Al Ain. The event, held on 14 October, brought together more than 200 travel trade partners from Kazakhstan, Uzbekistan, and Armenia, along with over 50 Abu Dhabi-based tourism stakeholders, including hotels, attractions, and destination management companies. This initiative aims to strengthen relationships with key international markets and attract more visitors to the emirate.
Strengthening Global Tourism Connections
The CIS Marketplace served as a valuable platform for collaboration between Abu Dhabi’s tourism industry and CIS travel partners. The event included interactive discussions, business meetings, and networking sessions designed to introduce participants to Abu Dhabi’s diverse tourism offerings.
By hosting the event in Al Ain, known for its cultural and historical significance, DCT Abu Dhabi allowed guests to experience the emirate’s authentic charm. Attendees explored the contrast between Abu Dhabi’s modern attractions and Al Ain’s timeless heritage, showcasing how the emirate blends innovation with tradition to offer visitors a unique experience.
Rising Visitor Numbers from the CIS Region
Abu Dhabi has seen a steady increase in visitor numbers from CIS countries. Recent statistics show that hotel guests from Armenia and Ukraine rose by 17.4% and 48.5% respectively (July year-to-date) compared to the same period in 2024. This growth demonstrates the increasing popularity of Abu Dhabi among CIS travellers.
The rise in visitors is supported by improved flight connectivity and accessibility from the region. Kazakhstan and Uzbekistan have both recorded significant growth in flight capacity—17% and 22% respectively—making it easier for travellers to reach the emirate. These enhancements, combined with high satisfaction rates among CIS tourists, reinforce Abu Dhabi’s appeal as a destination that balances luxury, culture, and adventure.
A Platform for Cultural Exchange
The CIS Marketplace was not only a business event but also a celebration of cultural exchange. Guests experienced traditional Emirati performances and took part in interactive workshops that highlighted the region’s heritage and hospitality. These sessions helped participants better understand Abu Dhabi’s culture and its commitment to delivering world-class visitor experiences.
Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, emphasized the importance of the initiative by saying that the CIS region is a crucial and fast-growing market for Abu Dhabi. Building strong partnerships, he noted, allows the emirate to promote its attractions effectively while understanding the needs and preferences of international travellers.
Supporting Abu Dhabi’s Tourism Strategy 2030
The CIS Marketplace aligns with Abu Dhabi’s Tourism Strategy 2030, which aims to position the emirate as a leading global travel destination. The strategy focuses on diversifying tourism experiences, enhancing accessibility, and developing sustainable attractions.
Through initiatives like the CIS Marketplace, DCT Abu Dhabi strengthens its network with international travel professionals, encouraging collaboration that benefits both sides. By showcasing the emirate’s wide range of experiences—from cultural landmarks and desert adventures to luxury resorts—the department ensures that Abu Dhabi appeals to all types of travellers.
This event also contributes to the emirate’s broader economic goals by supporting local businesses, encouraging investment in hospitality, and creating opportunities for employment and innovation in tourism-related industries.
Spotlight on Al Ain: The Cultural Heart of the Emirate
Choosing Al Ain as the host city for the marketplace was a strategic decision. Often referred to as the “Garden City” and listed as a UNESCO World Heritage Site, Al Ain represents the historical and cultural essence of Abu Dhabi. Participants had the chance to visit landmarks such as Al Jahili Fort, Al Ain Oasis, and Jebel Hafeet, offering them a glimpse of the emirate’s deep-rooted heritage.
This experience not only helped travel partners appreciate the emirate’s authenticity but also inspired them to promote Al Ain as a must-visit destination for tourists seeking heritage and culture alongside modern comfort.
Empowering Travel Partners for Future Growth
DCT Abu Dhabi’s approach to tourism development focuses on collaboration and empowerment. By connecting directly with CIS travel agencies and tour operators, the department ensures that these partners have the resources and insights needed to promote Abu Dhabi effectively in their markets.
During the marketplace, local hotels and tourism operators shared tailored packages and new offerings designed to attract CIS travellers. This open exchange of ideas allowed both sides to identify future opportunities for cooperation and market growth. By fostering long-term relationships, DCT Abu Dhabi is paving the way for a stronger, more resilient tourism ecosystem.
Driving Sustainable and Inclusive Tourism
Abu Dhabi’s ongoing tourism efforts highlight the importance of sustainability and inclusivity. The emirate continues to promote responsible tourism practices that protect natural and cultural assets while creating enriching experiences for visitors. Events such as the CIS Marketplace reflect this commitment by promoting growth that benefits both the tourism industry and local communities.
As more visitors arrive from the CIS region, Abu Dhabi remains focused on offering experiences that celebrate its heritage while meeting international standards of comfort and quality. From family-friendly attractions to cultural tours, the emirate ensures that every visitor enjoys an authentic and memorable stay.
A Vision for Global Tourism Leadership
The success of the CIS Marketplace reinforces Abu Dhabi’s position as a rising leader in global tourism. By engaging with key markets like Kazakhstan, Uzbekistan, and Armenia, the emirate is expanding its international footprint and inviting travellers to experience its rich diversity.
This initiative is one of many steps toward achieving the goals of the Tourism Strategy 2030. As DCT Abu Dhabi continues to host such events and partnerships, the emirate’s reputation as a welcoming, innovative, and culturally vibrant destination will continue to grow.
About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is responsible for driving sustainable growth in the emirate’s culture and tourism sectors. By working closely with local and international partners, the department develops strategies that enhance Abu Dhabi’s global appeal while preserving its unique heritage.
DCT Abu Dhabi’s initiatives promote the emirate’s identity as a place of innovation and authenticity. Through events, partnerships, and creative collaborations, it aims to position Abu Dhabi as a destination where culture, tradition, and modernity coexist harmoniously.
Conclusion
The hosting of the CIS Marketplace in Al Ain marks another milestone in Abu Dhabi’s journey to becoming a global tourism hub. By strengthening ties with key CIS markets and showcasing the emirate’s diverse attractions, DCT Abu Dhabi has set the stage for continued growth in visitor numbers and international recognition.
With rising flight connections, expanding tourism partnerships, and a clear vision under Tourism Strategy 2030, Abu Dhabi is ready to welcome more travellers seeking unique experiences rooted in culture and innovation. The CIS Marketplace stands as a testament to the emirate’s commitment to collaboration, cultural exchange, and sustainable tourism development.
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