A New Wave of Luxury at Atlantis The Palm
Dubai’s luxury beach scene has welcomed a new destination with the opening of Casablanca Beach Club, a stylish beachfront escape created through a collaboration between Ounass and Atlantis The Palm. The beach club brings together the elegance of high-end fashion and the relaxed charm of seaside living, offering guests a unique and elevated experience along Dubai’s iconic coastline.
Located on the golden sands of Atlantis The Palm, Casablanca is designed to blend comfort, sophistication, and style. With branded parasols, designer loungers, private cabanas, and a beautifully designed beach restaurant, the venue offers everything guests need for a day of refined relaxation under the sun.
The Concept: A Blend of Fashion and Coastal Living
Casablanca Beach Club is more than just a typical beach destination. It’s a concept that celebrates lifestyle, design, and fashion. Inspired by the coastal glamour of Morocco’s Casablanca city, the venue reflects an effortless blend of Mediterranean elegance and Dubai’s modern luxury.
Ounass, known for its refined and fashionable aesthetic, adds its distinctive touch to the space. Soft beige tones, natural wood details, and minimalistic décor create a warm and inviting environment. Every design element, from the parasols to the tableware, has been carefully chosen to reflect a sense of chic simplicity.
The collaboration between Ounass and Atlantis The Palm redefines what it means to enjoy a beach day in Dubai. The result is a destination that’s both luxurious and relaxing, where every moment feels curated yet natural.
A Perfect Day by the Ocean
Casablanca Beach Club offers a complete day experience for anyone seeking comfort and exclusivity. Guests can begin their morning lounging under branded parasols with the soothing sound of waves in the background. The spacious loungers and private cabanas provide an intimate setting to unwind, read, or simply soak in the sun.
As the day progresses, guests can enjoy signature drinks and mocktails prepared by expert mixologists. The atmosphere gradually transitions from tranquil mornings to lively afternoons, creating a perfect balance between relaxation and energy. Music, ocean breeze, and stylish surroundings set the tone for a day that feels indulgent yet effortless.
A Culinary Experience by the Sea
One of the main highlights of Casablanca Beach Club is its beachfront restaurant, which serves a menu inspired by Mediterranean and coastal flavors. The dishes are crafted to complement the relaxed seaside ambiance, offering both light and satisfying options.
Fresh seafood, colorful salads, and signature appetizers dominate the menu. Guests can enjoy meals like grilled sea bass with lemon butter or a refreshing burrata salad with heirloom tomatoes. Each dish is presented beautifully and prepared using the finest ingredients.
The restaurant also offers an array of refreshing beverages and desserts, making it an ideal spot for lunch, sunset dining, or early evening gatherings. With its open-air layout and ocean views, dining at Casablanca becomes as much about the setting as it is about the food.
Pricing and Access
Casablanca Beach Club offers a premium experience with pricing that reflects both value and exclusivity. On weekdays, prices start at Dhs250 per person, with Dhs150 redeemable on food and beverages. On weekends, the rate is Dhs350 per person, with Dhs200 redeemable.
This pricing structure ensures that guests can enjoy full access to the beach club’s facilities while indulging in its culinary offerings. Whether visiting during a quiet weekday or a vibrant weekend, guests can expect attentive service and a seamless experience from start to finish.
What Makes Casablanca Stand Out
While Dubai is known for its glamorous beach destinations, Casablanca Beach Club distinguishes itself through its fashion-inspired design and elevated guest experience. The partnership between Ounass and Atlantis The Palm merges two leaders in their fields—one from luxury retail and the other from hospitality.
Several elements make Casablanca unique. Its aesthetic is fashion-forward, combining simplicity with sophistication. Its location within Atlantis The Palm offers breathtaking views of the sea and skyline. The experience is curated to balance exclusivity with comfort, providing an escape that feels both elegant and relaxed.
Casablanca also hosts special events and collaborations, including themed gatherings, curated music sessions, and fashion-inspired experiences. This ensures that no two visits are ever the same, giving guests new reasons to return.
An Oasis for the Style-Conscious Traveler
Casablanca Beach Club appeals to both residents and tourists who appreciate design, comfort, and a touch of glamour. It captures the essence of Dubai’s beach lifestyle—sun-drenched days, refined dining, and picture-perfect surroundings.
Its interiors and natural backdrops make it an ideal spot for photos and social media moments. Every corner, from the cabanas to the restaurant terrace, feels thoughtfully styled and visually stunning. It’s easy to see why Casablanca is quickly becoming a favorite among influencers, travelers, and lifestyle enthusiasts.
A Sustainable Touch
In addition to its design and service, Casablanca Beach Club integrates sustainability into its concept. Eco-friendly materials and responsible sourcing are part of its philosophy. The restaurant focuses on fresh and local ingredients, while the venue embraces energy-efficient and environmentally mindful practices.
This sustainable approach aligns with Dubai’s broader vision for responsible tourism and shows that luxury and environmental care can go hand in hand. Guests can enjoy the experience knowing it’s designed with respect for nature and community.
The Ideal Setting for Any Occasion
Casablanca Beach Club offers a variety of spaces suited to different moods and occasions. Private cabanas provide a secluded retreat for couples or small groups. The beachfront lounge is perfect for social gatherings or afternoon relaxation. The restaurant terrace, overlooking the water, creates a stunning backdrop for sunset dinners and celebrations.
Whether it’s a birthday, a casual get-together, or a romantic outing, Casablanca offers an ambiance that fits every event. The attentive staff ensures that every guest receives personalized care, making each visit feel exclusive and memorable.
How to Experience Casablanca
Situated within Atlantis The Palm, Casablanca Beach Club is easily accessible from anywhere in Dubai. Reservations can be made through the official Atlantis website, and early booking is recommended, especially on weekends and holidays.
Upon arrival, guests are greeted by the serene atmosphere of the Palm and the soothing sound of the waves. From the moment you step in, the experience is designed to make you feel both pampered and at ease. Whether spending a few hours or the entire day, Casablanca promises relaxation, beauty, and comfort in every detail.
Redefining Beach Luxury in Dubai
Casablanca Beach Club represents a new direction for Dubai’s luxury beach culture. By combining elements of fashion, fine dining, and coastal living, it reimagines what a beach club can be. The partnership between Ounass and Atlantis The Palm brings together two worlds—style and hospitality—to create something truly exceptional.
This collaboration signals a broader trend in Dubai’s lifestyle scene, where design, experience, and identity merge to create destinations that go beyond simple leisure. Casablanca is not just a beach club; it’s a lifestyle statement and a reflection of Dubai’s ever-evolving taste for modern elegance.
Final Thoughts
Casablanca Beach Club is set to become one of Dubai’s most sought-after beach destinations. With its blend of fashion-forward design, luxurious comfort, and Mediterranean-inspired dining, it delivers an experience that is both elegant and refreshing.
It’s a place where the ocean meets artistry, where style meets serenity, and where every guest can escape the city’s rush to embrace a slower, more beautiful rhythm. For those seeking the ultimate beach day in Dubai—complete with glamour, flavor, and stunning views—Casablanca Beach Club at Atlantis The Palm offers everything and more.
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