The BRIDGE Summit 2025, recognized as the world’s largest debut media event, is set to bring together global leaders, creators, and innovators in Abu Dhabi. In a strategic collaboration with Emirates Foundation, the Summit will mobilize over 1,000 multilingual volunteers fluent in seven international languages. These volunteers will support guest services, programme operations, and international coordination as the Summit takes place at the Abu Dhabi National Exhibition Centre.
The partnership was formalized through a Memorandum of Understanding signed by Dr. Jamal Mohammed Al Kaabi, Vice Chairman of BRIDGE, and Ahmad Taleb Al Shamsi, Chief Executive Officer of Emirates Foundation. The agreement highlights the commitment to leveraging institutional expertise and national talent to deliver a world-class event.
Global Reach and Scale of BRIDGE Summit 2025
BRIDGE Summit 2025 is expected to attract 60,000 participants from 45 countries. This includes 430 speakers, 1,200 CEOs, 260 local and international advertising agencies, nearly 5,000 media professionals, over 300 exhibiting companies, and more than 100 startups. The deployment of 1,000 multilingual volunteers ensures that the Summit operates efficiently while maintaining cultural understanding and language accessibility for all participants.
The Summit will span 1.65 million square feet and feature seven interconnected content tracks: Media, Creator Economy, Music, Gaming, Technology, Marketing, and Picture. Volunteers will provide guidance, information, and support across these tracks to ensure that all attendees have a seamless experience.
Empowering Youth Through Meaningful Experience
The collaboration reflects a shared commitment to empowering young people by giving them real-world exposure to global events. By participating as volunteers, young talent gains hands-on experience in sectors that are shaping the future economy, including media, entertainment, and creative industries.
Dr. Jamal Mohammed Al Kaabi stated that the Summit offers volunteers a unique opportunity to experience professional settings that require agility, teamwork, and cross-cultural communication. By interacting with global leaders and industry professionals, volunteers develop skills that align with the UAE’s long-term strategy of building a future-ready workforce.
Enhancing Guest Experience
Volunteers will serve as the first point of contact for participants from around the world. Their language skills and cultural understanding will ensure that international attendees can navigate the Summit effortlessly. This enhances hospitality, promotes cultural exchange, and allows attendees to fully engage with the Summit’s content.
By facilitating clear communication across multiple languages, volunteers create a welcoming environment where participants feel valued and supported. Their role is vital in ensuring the event operates smoothly, particularly for such a large-scale international gathering.
Developing National Talent
Ahmad Taleb Al Shamsi, Chief Executive Officer of Emirates Foundation, emphasized that youth empowerment and national capacity-building are central to the Foundation’s mission. He noted that BRIDGE Summit provides an exceptional platform for young volunteers to gain practical skills, represent the UAE with pride, and contribute to a globally significant event.
Deploying multilingual volunteers strengthens national readiness while equipping young professionals with practical experience in media, content, and entertainment sectors. This initiative supports the development of a sustainable volunteer ecosystem capable of creating tangible social impact.
Volunteers as Cultural Ambassadors
Volunteers will also serve as cultural ambassadors, connecting international participants with the UAE’s traditions, values, and professional standards. Their presence reflects the country’s openness, hospitality, and dedication to global collaboration.
Dr. Al Kaabi highlighted that volunteers act as a bridge linking participants to the UAE’s culture and vision. By facilitating meaningful interactions, they reinforce BRIDGE Summit’s role as a global platform for dialogue, creativity, and innovation in the content economy.
Skills Development and Career Opportunities
Participation in BRIDGE Summit provides volunteers exposure to fast-paced, professional environments, helping them develop critical skills such as communication, problem-solving, and cross-cultural collaboration. These experiences are highly relevant to careers in media, creative industries, and international events management.
Volunteers also have the opportunity to expand their professional networks, engaging with CEOs, startups, media professionals, and global leaders. This experience enhances their professional profiles and positions them for future roles in content creation, leadership, and international projects.
Promoting Community Engagement
The volunteer program strengthens community participation and fosters teamwork. By engaging young people in meaningful activities, the Summit promotes responsibility, collaboration, and civic engagement. Volunteers play an important role in ensuring the event is inclusive, dynamic, and globally connected.
Through mentorship and hands-on involvement, volunteers experience the benefits of collective effort and contribute to the UAE’s vision of sustainable growth in creative and media sectors.
UAE as a Global Hub for Media and Content
BRIDGE Summit 2025 demonstrates the UAE’s ambition to become a leading hub for media, entertainment, and innovation. By integrating multilingual volunteers into its operations, the Summit highlights the value of human capital in enhancing global competitiveness.
The partnership between BRIDGE and Emirates Foundation emphasizes the UAE’s strategic focus on youth development, skill-building, and international collaboration. These initiatives provide long-term benefits for participants and the wider creative economy, setting a model for other nations to follow.
Conclusion
As BRIDGE Summit 2025 approaches, the deployment of over 1,000 multilingual volunteers represents more than operational efficiency. It embodies the UAE’s commitment to openness, cultural exchange, and youth empowerment. These volunteers will enhance attendee experiences, support global collaboration, and acquire skills that prepare them for careers in the media and content industries.
By investing in national talent and offering a platform for professional growth, BRIDGE Summit not only delivers a world-class event but also strengthens the UAE’s leadership in the global content economy. The Summit exemplifies how innovation, youth engagement, and cultural fluency can combine to create a transformative experience for participants from around the world.
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