BonBird, the popular chicken eatery known for its gourmet yet affordable menu, is finally opening its first-ever location in Abu Dhabi. After finding success in Dubai, the fast-casual brand is expanding into the UAE capital with a bold new branch. The launch is expected to make waves among foodies, fans of fried chicken, and anyone looking for high-quality comfort food at a good price.
Set to open in Capital Tower on Al Khaleej Al Arabi Street, BonBird Abu Dhabi will bring a fresh, trendy vibe to the local food scene.
A bold move in the middle of a tough market
Launching a new restaurant is always a challenge, but doing it during a time when many businesses are facing capital crunches makes BonBird’s expansion even more interesting. Despite global financial challenges and rising operational costs, the team behind BonBird is betting big on Abu Dhabi.
This shows confidence in both their brand and in the city’s growing appetite for innovative, high-quality food. Abu Dhabi has been attracting international restaurant chains and celebrity chefs over the last few years, and BonBird’s arrival proves that even homegrown names are ready to compete.
What is BonBird, and why do people love it?
BonBird made its debut in Dubai and quickly became known for its gourmet fried chicken that doesn’t break the bank. It combines fast-casual convenience with high-quality ingredients, crafted recipes, and stylish interiors.
Here’s what makes BonBird stand out:
- Affordable prices without compromising quality
- Crispy, flavourful fried chicken made with premium ingredients
- A menu inspired by global flavours, from spicy Korean-style sauces to classic Southern American options
- A trendy, minimalist aesthetic that appeals to younger diners
- Fast service and options for delivery or takeaway
Food critics and casual customers alike have praised BonBird for creating a chicken experience that feels special but still stays accessible.
What to expect at BonBird Abu Dhabi
The Abu Dhabi branch will bring the same winning formula from Dubai with a few new twists. Located at Capital Tower, one of the city’s busiest business areas, the restaurant aims to serve office workers, residents, and students.
Highlights to expect at BonBird Abu Dhabi:
- A modern interior with a chill vibe for dine-in guests
- A menu packed with chicken sandwiches, wings, and sides
- Local touches added to the menu to suit Abu Dhabi tastes
- Takeaway and delivery services through major food apps
- Affordable combos and meal deals for students and workers
The team has hinted at exclusive launch items, limited to the Abu Dhabi location, to give early visitors something extra to look forward to.
Why Abu Dhabi, and why now?
Many are asking why BonBird chose this moment to expand—and why they chose Abu Dhabi.
The answer lies in timing and opportunity. The capital is currently experiencing a boom in food tourism, with both residents and visitors hungry for fresh food options. While high-end restaurants are plenty, there is still a gap in the market for fast, high-quality, affordable meals.
BonBird’s concept fills that gap perfectly. The brand is aiming to cater to a crowd that wants better than fast food, but doesn’t want to sit down for a full fine dining experience.
Plus, the location in Capital Tower puts BonBird in the middle of a key hub, making it accessible and visible to thousands every day.
Capital crunch: A smart or risky move?
The restaurant business is risky even in the best times, but during a capital crunch, launching a new branch might seem bold—even risky. Rising costs for ingredients, staff, rent, and marketing have pushed many smaller brands to downsize or delay expansion.
However, BonBird appears to be doing the opposite.
Instead of playing it safe, they’re banking on smart operations, low waste, and a tight menu to keep costs under control. By streamlining the food prep process and focusing only on fan-favorite items, BonBird hopes to avoid many of the pitfalls that hit other restaurants.
The move into Abu Dhabi is backed by a lean business model and a clear understanding of their core customer. If this works, it could become a blueprint for affordable food success in tough times.
What this means for the Abu Dhabi food scene
The entry of BonBird into Abu Dhabi marks a broader shift in the city’s dining landscape. With more people seeking quick but quality meals, brands like BonBird offer an exciting middle ground.
Here’s what BonBird’s launch could trigger:
- A wave of similar fast-casual brands entering the market
- More attention to locally grown restaurant chains over global franchises
- Increased demand for affordable gourmet meals
- A change in the way restaurants view expansion—even during capital challenges
For Abu Dhabi food lovers, it’s another win. For competitors, it’s a wake-up call.
When is BonBird Abu Dhabi opening?
The official opening date hasn’t been announced yet, but sources suggest that BonBird Abu Dhabi will open its doors by the end of summer 2025. The team is currently finalizing the interior, menu tweaks, and staff training.
To build excitement, BonBird is expected to tease menu items and promotions on social media in the weeks leading up to the launch.
In Summary
BonBird Abu Dhabi is not just another restaurant opening—it’s a sign that bold moves are still possible even in a capital crunch. The brand is betting on quality, affordability, and smart timing to win over Abu Dhabi’s ever-evolving food scene.
If you’re someone who loves crispy chicken, global flavours, and stylish dining without the hefty price tag, it might just become your new go-to spot in the capital.
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