The bkry bakery expansion is officially underway as Dubai’s popular bakery announces plans to open five new locations across the United Arab Emirates and Egypt. This marks a major milestone for the brand, which first opened its doors in June 2024. Known for its innovative approach to baking and unique culinary experiences, bkry has captured the hearts of Dubai residents and visitors alike. The bakery is now set to reach new markets, introducing its signature creations to a wider audience and strengthening its position in the regional bakery scene.
Since its launch, bkry has been more than just a place to enjoy pastries and bread. It has been a hub of creativity, design, and culinary innovation. With this expansion, the brand aims to bring its signature offerings to new locations while retaining the qualities that made it a favorite in Dubai.
The Origins of bkry
bkry was founded by Indonesian-born chef Kameel Rasyid, who had a clear vision from the very beginning. The bakery was designed to be a space where traditional baking methods meet innovative flavors and modern design. From sourdough breads to elaborate pastries and specialty coffee, bkry focused on quality, creativity, and customer experience. The bakery’s open kitchen allowed customers to witness the craft firsthand, creating a sense of transparency and trust that resonated strongly with the community.
The combination of exceptional ingredients, artistic presentation, and unique flavors quickly set bkry apart in Dubai’s competitive food scene. Within months of its launch, the bakery became a must-visit destination for locals and tourists, building a loyal customer base eager to experience its ever-evolving menu.
Reasons Behind the Expansion
The bkry bakery expansion was driven by several key factors.
High Demand
From the beginning, the bakery faced high demand. Long queues outside the doors and fully booked seating became common, signaling that the bakery had tapped into something special. Customers were not only drawn to the flavors but also to the entire experience, which combined food, design, and engagement.
Culinary Innovation
Innovation has always been at the core of bkry’s philosophy. Seasonal menus, creative collaborations, and pop-up events showcasing limited edition items have kept customers intrigued. This innovation ensures that every visit feels fresh and exciting, an essential ingredient for sustaining growth as the brand expands into new markets.
Brand Recognition
Within its first year, bkry received wide recognition and praise from food critics, local publications, and social media communities. This growing reputation highlighted the bakery’s potential for success outside Dubai, encouraging the team to explore opportunities in other Emirates and internationally.
New Locations in the UAE
The first part of bkry’s expansion focuses on the UAE, where the bakery plans to open multiple new locations.
Nad Al Sheba Mall, Dubai
One of the highly anticipated locations will be in Nad Al Sheba Mall, set to open in early 2026. This location will feature a floating bakery concept, designed with open spaces that allow visitors to watch the baking process while enjoying the aroma of freshly baked bread and pastries. Sustainability is also a key focus, with the design incorporating eco-friendly materials and energy efficient practices to minimize environmental impact.
Additional UAE Locations
While Nad Al Sheba Mall is the first confirmed location, the bakery is exploring other prime locations throughout the Emirates. The goal is to ensure that more customers have access to its innovative menu and immersive dining experience. Each new location will maintain the signature bkry experience, blending quality, design, and community engagement.
First International Expansion: Egypt
The most notable aspect of this expansion is bkry’s first foray into international markets. The bakery has chosen Egypt as its first destination outside the UAE.
New Cairo’s Fifth Settlement
The upcoming New Cairo location, set in the Waterway Branded Residences, will replicate many aspects of the Dubai flagship, including the open kitchen design. Customers will be able to watch bakers craft everything from sourdough bread to intricate pastries. In addition, this location will offer products tailored for the Egyptian market, using local ingredients and flavors to create a culturally resonant menu.
This move reflects the brand’s strategic approach to growth, combining its successful Dubai formula with a customized offering for a new audience. By doing so, bkry ensures that its first international expansion is not just a replication, but a thoughtfully adapted experience that respects local tastes while showcasing its signature innovation.
Menu and Offerings
A key factor in bkry’s success has been its carefully curated menu, which blends traditional and contemporary baking.
Signature Items
The bakery is known for its artisanal breads, including classic sourdough and specialty loaves. Pastries, cakes, and breakfast items are all crafted with attention to detail, using high-quality ingredients that elevate even simple offerings. Coffee and beverages complement the bakery’s menu, providing a complete culinary experience for guests.
Exclusive Creations
New offerings, including specialty chocolates, bonbons, and unique spreads, have been introduced through seasonal menus and pop-up events. These limited edition items not only excite customers but also demonstrate bkry’s commitment to creativity and culinary excellence.
Workshops and Experiences
Beyond its menu, bkry offers baking and chocolate-making workshops, inviting customers to engage with the craft themselves. These hands-on experiences foster deeper connections with the brand and promote a culture of learning and experimentation in the culinary arts.
Design and Ambience
The bkry bakery expansion is not only about food; it is about creating an immersive environment that enhances the overall experience.
Open Kitchen Concept
Every location features an open kitchen design, allowing customers to observe the baking process. This transparency creates a sense of trust and authenticity, highlighting the skill and care that goes into each product.
Sustainable Practices
Sustainability is a central focus for bkry. Materials, energy use, and waste management are carefully considered during the design of each location. By prioritizing eco-friendly practices, the brand aligns its growth with broader environmental goals.
Cultural Adaptation
International locations, such as the New Cairo bakery, will adapt the menu and ambiance to suit local preferences. This thoughtful integration of culture ensures that bkry resonates with each new market while maintaining its brand identity.
Community Engagement
Community engagement has always been part of bkry’s philosophy.
Interactive Events
The bakery regularly hosts pop-up events and seasonal activations that focus on sustainability, innovation, and culinary exploration. These events encourage visitors to learn, participate, and engage with the brand beyond traditional dining.
Workshops and Learning
By offering classes and workshops, bkry empowers customers to explore baking techniques, chocolate-making, and other culinary skills. This hands-on approach creates loyal, engaged customers who feel personally connected to the brand.
Social Responsibility
In addition to educational initiatives, bkry integrates responsible practices throughout its operations. From sourcing ingredients ethically to minimizing waste, the bakery models sustainable practices that reflect its values.
Future Vision
Looking ahead, bkry has ambitious plans to continue its growth in the region and beyond.
Expansion Goals
The brand aims to open additional locations across the UAE and Egypt, with potential future expansions into other international markets. Each new site will retain the core values and signature experience that define bkry.
Innovative Offerings
bkry will continue to introduce new products, seasonal menus, and creative collaborations. Innovation remains a key driver, ensuring that each visit to the bakery feels unique and exciting.
Enhanced Customer Experiences
Workshops, events, and community engagement initiatives will remain central to bkry’s mission. The goal is to create a welcoming environment where customers not only enjoy exceptional food but also participate in a shared culinary culture.
Conclusion
The bkry bakery expansion signals an exciting new chapter for Dubai’s favorite bakery. By opening five new locations across the UAE and Egypt, bkry is extending its signature blend of innovation, quality, and engagement to new audiences. With a focus on immersive experiences, sustainable practices, and community involvement, the brand is well-positioned to make a lasting impact in the region.
As bkry embarks on this ambitious growth journey, it remains committed to its founding principles offering exceptional products, fostering creativity, and providing memorable experiences for every customer. The future looks bright for bkry, and food enthusiasts across the UAE and Egypt can look forward to savoring its unique creations in the months and years to come.
Do follow UAE Stories on Instagram
Read Next – HDFC Bank’s DIFC Branch Commits to DFSA Compliance After Sanctions
