At just 17, Biruk Tekeste launched Hope Entertainment—a YouTube channel that would grow to become East Africa’s #1 destination for entertainment. Hailing from Ethiopia, a nation steeped in potential yet navigating the challenges of development, Biruk emerged as a living testament to the power of grit and vision. But his ambition didn’t stop at reshaping media.
Seeking new frontiers, Biruk relocated to Dubai and pivoted to real estate marketing, founding Brook Real Estate. By leveraging influencers, artists, and strategic partnerships, his firm became a bridge connecting Dubai’s booming property market to African investors, swiftly rising as Dubai’s leading Ethiopian-owned enterprise. Yet Biruk’s curiosity pushed him further. Observing inefficiencies in property systems back home, he engineered KEYFINDER—a groundbreaking app streamlining real estate transactions in Ethiopia, now actively transforming the market.
A relentless innovator, Biruk expanded his portfolio again, partnering with Ethio Telecom (Ethiopia’s largest telecom provider) and launching a global coffee trade initiative to share Ethiopia’s rich coffee heritage with the world. Today, he oversees a workforce of 100+ employees, proving that diverse industries—from music and tech to real estate and agriculture—can thrive under visionary leadership.
Biruk’s mission? To reimagine broken systems and empower communities. As he puts it: “The world isn’t broken—it’s just waiting for someone to rearrange it.”
For more information on Biruk Tekeste’s ventures, visit Brook Real Estate and Key Finder Ethiopia. Do follow on Instagram.
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