Bikanervala, a name synonymous with authentic Indian sweets and snacks, has taken a significant step toward global expansion with the launch of a state-of-the-art production facility in Dubai’s National Industries Park (NIP). This strategic move reinforces the brand’s commitment to quality, innovation, and international growth, catering to the rising global demand for Indian cuisine.
The new facility, equipped with cutting-edge food processing technology, will serve as a hub for Bikanervala’s Middle Eastern and international operations, ensuring its signature taste and quality reach a wider audience. The expansion highlights the UAE’s role as a key player in the global food industry, fostering investment and growth in the sector.
Bikanervala’s Journey from Local to Global
Founded over a century ago in Bikaner, India, Bikanervala has grown from a small family-run shop into an internationally recognized food brand, known for its traditional Indian sweets (mithai), namkeen, and street food delights. With a presence in several countries, including the UAE, USA, Canada, New Zealand, and Nepal, the brand continues to expand its footprint while maintaining its deep-rooted heritage and authentic flavors.
Dubai, with its cosmopolitan population and thriving food industry, is a natural choice for Bikanervala’s expansion. The city serves as a strategic hub for exporting Indian flavors to international markets, especially in the Middle East, Africa, and Europe.
High-Tech Facility: A Game-Changer for Production
Bikanervala’s new high-tech manufacturing facility in National Industries Park is designed to increase production efficiency, ensure consistent quality, and meet international food safety standards. Key highlights of the facility include:
✔️ Automated food processing – Reducing human intervention to maintain hygiene and consistency in taste
✔️ Advanced packaging technology – Enhancing shelf life for global exports
✔️ Sustainable and eco-friendly operations – Minimizing waste and optimizing resource efficiency
✔️ Research and development hub – Innovating new flavors and products to cater to diverse tastes
By leveraging the latest technology, the facility will scale up production capacity to meet the surging demand for Bikanervala’s sweets, snacks, and ready-to-eat meals across various global markets.
Catering to a Growing International Market
The global love for Indian food has seen an unprecedented rise, with traditional delicacies becoming mainstream in various countries. Several factors have contributed to this growth:
📌 Increased demand for authentic ethnic food – Consumers are looking for genuine flavors and heritage-rich culinary experiences
📌 Rise of the Indian diaspora – Millions of expatriates worldwide seek familiar tastes from back home
📌 Popularity of vegetarian and plant-based diets – Bikanervala’s offerings align with the growing global vegetarian food trend
📌 E-commerce and online food delivery boom – Enabling easier access to traditional Indian snacks and sweets worldwide
With the new facility, Bikanervala aims to strengthen its presence in international retail chains, supermarkets, and online platforms, ensuring that its products reach a wider customer base beyond physical outlets.
UAE’s National Industries Park: A Hub for Food Innovation
Dubai’s National Industries Park (NIP) is a key driver of industrial growth, providing world-class infrastructure and logistics support for businesses. By setting up operations in NIP, Bikanervala benefits from:
✅ Strategic location – Proximity to Jebel Ali Port and Al Maktoum International Airport, ensuring seamless exports
✅ Business-friendly environment – UAE’s policies encourage international investments and industrial growth
✅ Advanced supply chain infrastructure – Supporting efficient distribution across the Middle East and beyond
With Dubai’s strong focus on the food and beverage industry, Bikanervala’s expansion aligns perfectly with the city’s vision of becoming a global hub for food production and trade.
The Future of Bikanervala’s Global Expansion
The launch of the high-tech facility in Dubai marks a new chapter in Bikanervala’s global journey. Looking ahead, the company plans to:
🔹 Expand distribution to new international markets, including Europe, Australia, and Southeast Asia
🔹 Introduce innovative product lines, catering to evolving consumer preferences
🔹 Strengthen e-commerce and digital retail strategies for a seamless customer experience
🔹 Collaborate with top global food retailers and supermarket chains to increase brand visibility
With this ambitious expansion, Bikanervala continues to bridge tradition with technology, bringing authentic Indian flavors to a worldwide audience while maintaining its legacy of quality, taste, and innovation. The new facility in Dubai’s National Industries Park is not just a step toward growth—it’s a statement of the brand’s vision to become a global leader in the ethnic food industry.
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